Every person on Earth spends an average of 26 minutes on YouTube per month.

Do you know that “500 years of YouTube video” are watched on Facebook every single day?

Google has released new statistics around YouTube usage across the world and the world’s favorite video website continues to set new records. Here are some highlights:

• In 2011, YouTube had more than 1 trillion views* (video playbacks).
• 60 hours of video are uploaded to YouTube every minute. This number was only “48 hours” a couple of months ago.
• Over 4 billion YouTube videos are viewed a day up from 3 billion so the new channel based layout seem to be doing well for YouTube.
• Over 3 billion hours of video are watched each month on YouTube.

The one figure that has however stayed constant for YouTube in the past few months is the number of unique visitors. YouTube, according to the press page, gets around 800 million uniques every month so they still another 50 million to beat Facebook.

[*] Facebook gets around a trillion pageviews every month according to Google’s own data.

The YouTube statistics page also says that 700 YouTube videos are shared on Twitter each minute. Surprisingly, there’s still no mention of Google Plus on that page.

This story, Facebook Users Watch 500 years of YouTube Video Every Day!, was originally published at Digital Inspiration on 01/03/2012 under YouTube, Internet.

Transform 2012 Marketing Conference

Although the theme given was What’s Next in Brand Management and Generational Marketing, the topics covered were diverse, ranging from personal branding to running a social media campaign.

 Here are the proceedings of the morning session:

Transform 2012 Marketing Conference

Corporate Image Development in a Changing World

Fahad Qadir – Director Public Affairs and Communications –Pak Afghan – Coca-Cola Export Corporation

•  We are living in a world of changing cultures.
• Tahrir Square was a revolution sparked by Twitter.
• In 2002, Netscape IPO was the biggest in history, today the company is no more.
• Facebook has swept the world with lightning speed, becoming equivalent to the second biggest country in the world.
• ‘It takes 20 years to build a reputation and just five minutes to ruin it.’ – Warren Buffet. 
• Actually it takes longer than 20 years to build your reputation. Some of the most reputable companies have been around for more than 100 years.
• Consumers are not attracted by sleek packaging anymore.
• Corporate image is a major part of what sells a company and its products.
• Corporate image building results in trust.
• Coke has been instrumental in helping out with the relief efforts in Pakistan whenever required and goes all the way to help out instead of just writing a cheque.
• Wendy’s Hamburger was one of the most famous burger joints in US, until 2005 when a woman discovered a human finger in her burger. Wendy’s refused to talk to the media while investigating the incident including checking the fingers of its employees in that joint. The woman sued Wendy for $10 million. It was finally revealed that the woman was a conman who pulled such stunts. The finger belonged to her boyfriend. Wendy’s never really recovered from this PR fiasco.
• Tony Howard, CEO of BP went for a holiday with his son in the middle of the 2006 Gulf of Mexico oil spill controversy, pretending as if nothing had happened. He came back and said to the media ‘… I would like my life back…’. He was sacked.
• Toyota in 2010 recalled 700,000 cars which had an issue with the brakes.
• Facebook ran into privacy issues 2010 which they didn’t address properly.
• Iphone 4 had an antenna issue whereby if you kept your hand at a certain point, the signals were lost. No real action taken.
• You could argue that these issues didn’t impact these two giants. Apple is going great guns with $97 Billion in cash reserves alone.
• The point is to stay prepared for the bad times by resolving all issues right then and there.
• Three pillars of Corporate Image:

1. Corporate Politics
2. Corporate Culture
3. Design of the organization

• The golden triangle : Government – Community – Culture
• Jack Welch changed the entire corporate culture of GE, making it one of the biggest American corporations during his reign. He had to take some decision like firing quite a few people but he got it done.
• Coke Studio is a perfect example of the benefits of positive corporate image.
• Coke Studio has done much to improve Pakistan’s image in the eyes of the world, receiving raving reviews on such prestigious publications as Wall Street Journal.
• It is the fourth largest music entity in the world on Google.
• The website receives most hits outside of Pakistan especially from Europe.
• On social media, it has received thousands of views and reviews.
• Interbrand has ranked Coke as the No.1 brand in the world for nine consecutive years.
• Coke is one of three most reputed companies in Pakistan.
• ‘21^st century CEOs will be judged not only by how they changed their industries, but also how well they led their companies to have positive impacts on the world.’ – Hecto Ruiz – Chairman & CEO AMD

Fahad Qadir – Director Public Affairs and Communications -Coca Cola

Q&A SESSION:

• What was the impact of New Coke fiasco? –Yasmeen Zafar - IBA

A.  Somewhere in 1992 our then CEO decided to leverage the Coke brand and come up with a new formula for Coke. After extensive research New Coke was launched while the classic Coke was phased out. People, especially die-hard fans of Coke rejected the new Coke, thousands of letters were sent to the CEO demanding the return of the Red Coke.

• What was the tangible impact of New Coke or even Coke Studio? –Yasmeen Zafar – IBA

A. Both of these incidents affected the bottom-line. I can’t tell you the figures, but it was double-digit.

• You mentioned Coke has indulged in CSR, with the relief efforts and all. Can you give the specifics of it?     -Zeeshan – Owner private firm

A.  Coke was the first entity, even before the US government to not only pledge but disburse $2 million within 24 hours for the 2005 Earthquake. It then gave $3 Mn for the relief of flood victims. Apart from that, Coke initiates sustainable projects. For example there’s one in Nathiagali that has been going for four years, then Women Empowerment through KAAF Foundation since 2 years. All these projects have been devised to be self-sustaining, that at some time we can hand them over to the people to by run by themselves and help the community on their own.

• What has been the impact of negative sentiments associated with America on Coke being an American brand?

A. Yes, Coca-Cola originated in US and we’ve had our fair share of troubles and pitfalls owing to the negative perception of US in this part of the world, but this was 125 years. Now Coke is an entity owned by millions and not by one country. Warren Buffet has the most shares, but that’s just about it. In Pakistan just like everywhere else it is run by the locals. No ‘Gora’ comes here to run the operations, we do it ourselves.  The entire supply chain operation of Coke employs 5 million people. Coke contributes 1.5% of the total tax revenue of Pakistan.

Personal Branding

Yousuf Bashir Qureshi – YBQ Studios

Yousuf Bashir Qureshi -  YBQ Studios

• I thought I was going to be lecturing a group of students. What I’m faced with now is a room full of intellectuals more educated than me. I’m not an MBA. I didn’t have any mentors in my life. I went to cadet college, then I became a food scientist.
• Before my 21^st birthday, I was the most fight-prone person. I just loved to get into a fight. If anyone wanted to pick a fight with someone, he would put me in front. Nothing frightened me.
• On my 21^st birthday party, a female friend of mine much younger than me told me that I was the most afraid person, that I was afraid of what people think about me. All my ego went down the drain. I got angry and threw her out of my party. Later I begged her for forgiveness.
• Our perception of what is desirable and what is not is completely influenced by the media.
• In the 80s, we were told that Cindy Crawford and Brooke Shields were the most beautiful women on the face of the planet. They were mere teenagers and large-frame women as opposed to today’s supermodel definition.
• Then in the early 90s Kate Moss with her negligent chest and hips and a face full of freckles became the darling of the media. All of a sudden, women wanted to grow freckles.
• Further into the 90s, tanned skin and Brazilian hips came in vogue.
• I as a person have no opinion. I’ve to go along with what the media feeds me.
• When a mother goes looking for his son’s bride, the traits used to track down the perfect match are what the media tells you – fair, slim, pretty, educated. The match is finally found and the nuptials tied. The man is congratulated by his peers on getting the trophy wife. The man himself feels proud of having a trophy wife. And yet he goes and has an affair with the maid. The maid is the complete opposite of his trophy wife, of whom he’s proud of, and yet he still has an affair. Why is that?
• I once interviewed a kidnapper, and asked him why did he indulge in this cruel trade. He said it was his family business. Plus he didn’t kidnap the poor people. He only kidnapped rich people who could afford to pay. Likewise the brain can justify even murder.
• You don’t need the outside world to tell you what is good for you or not. The mind, heart and body are enough to make you succeed in life provided that you listen to it.
• Take smoking for example. When you first smoke, the body coughs telling you it’s bad for you. You do it again and again, and the body finally allows you to do it and eventually kills you for abusing it.
• I opened my studio in a small dilapidated alley. People told me who would come here. I didn’t know anyone in Karachi as I had been in the US for 15 years and before that I spent five years in cadet college. I still tried, relying solely on my self-belief.
• Prejudice is a natural fear of strangers and is alright as long as you don’t nurture it which then turns into racism.
• I reinvented my attire, making generous use of pagri, dhoti, and all sorts of non-conventional clothing.
• Initially, I was faced with stiff opposition. People would not allow me into the hotels, thinking I was a worker or something and I would play along with them.
• Once at Heathrow airport, I was standing in the line in all my fashion glory  when one of the attendants approached me and asked if I needed a translator. I said I do if you don’t understand English. She cracked up laughing and got me through the immigration in no time.
• Once I was stopped at the entrance to Sindh Club because of my dhoti. I told the guard that please allow me, the girl who had just entered was wearing a frock that was higher than my dhoti.

Yousuf Bashir Qureshi – YBQ Studios

Q&A SESSION

•  How do you deal with competition and how do you succeed by being different

1. You have to take calculated risks. Without risks, you will go nowhere. Competition will always be there and you’ve to take it all in in a healthy spirit. I’m actually flattered when someone copies my designs. You just need to have unshakeable belief that your Creator will provide you sustenance and then do your own thing.

Marketing to Youth

Noman Asar – Head of Planning JWT

Noman Asar – Head of Planning JWT

• 180 Million people of Pakistan present an ideal opportunity for any marketer.
• This becomes all the more lucrative when you consider that 63% of these people are below the age of 25.
• There are 39 Million people in the age bracket 15-24 years and they constitute 21% of the total population.
• Only 53% of these youth are literate. Females only 42% literate.
• An overwhelming 82% of the females in this bracket are married while only 31% males are.
• This presents an interesting dynamics for the dating scene since the number of males searching for their soul mate far exceed the available females.
• Just because 63% of the population is youth doesn’t mean that they are one big segment and can be marketed as such.
• In reality, there are numerous sub-segments within it that require a unique marketing strategy tailored to it.
• The following is a rough break-up of the youth composition:

1. SEC A – 8%
2. SEC B – 8%
3. SEC C – 15-20%
4. SEC D,E – Remaining

• A rough break-up of the sub-segments within the youth:

1. Primary – Madressah, Government, Private
2. Secondary – Matric/Inter,  O/A Level
3. Young Executives

• The way to know these youth is to go out, intermingle with them or watch them in their habitat.
• I was once observing a couple of kids from SEC C at a swimming pool when one of the kids said to his friend, ‘Why are you vibrating?’. If I wasn’t there observing them in action, I would never have known that the new word for shiver in this target market is ‘Vibrate’. This shows the extent to which mobile devices have seeped into our psyche.
• The learning can be had via three different methods:

1. Ethnographic Studies
2. Qualitative Research
3. Quantitative Research

• People born between 1987 and 1997 either do not know or have had no affect on their mindset, a number of major events like Lebanon massacre, Zia ul Haq, Fall of Russian Empire, Revolution in China etc.
• This group is more influenced by General Musharraf, Taliban, war on terrorism etc.
• JWT conducted a focus group of the young adults and the following insights were gleaned from that session wrt their traits:
  • Traditional, simple but outgoing.
  • More personal bonding with family.
  • Consider their parents as friends. They are more like their ‘peer-ants’.
  • Independent, however within their tradition and cultural norms.
  • Want to increase the quality of their life and their family.
  • The youth value ‘Me’ time more than the previous generation. While the National average is 2 hours, the youth average is 3 hours.
  • There has been a paradigm shift in the ownership of electronic devices. While at one time it was cassette players and video players, today the dominant device is the cellphone, surpassing even DVD and MP3 players.
  • According to a study, 58% of the youth value Ads whereas just 43% of the entire country.
  • According to a study conducted in August 2011 by Anxiety Index, youth were asked positive or negative reaction about a number of factors including Food and petrol prices. Not a single factor was rated positive by them.
  • The problems of Roti, Kapra aur Makaan that were dominant 30 years ago are still relevant and directly affect the youth.
  • The levels of anxiety amongst the Pakistani youth are one of the highest in the world at 89%, just behind Japan at 90%.
  • What’s even more alarming is the level of pessimism. They feel alienated in their own country. 
  • They were also asked to rate their favorite TVC and from what they told us, we’ve a fairly good idea of what to show in a TVC.
  • You need to create a TVC which is either Escapist, Revolutionary or inspires Hope.
  • The challenge is to come with a campaign which increases your market share in spite of all odds, including the pessimistic state of the state and the target market.
  • Band-Aid is one brand that was able to increase its sales in spite of holding 82% of the market share and having a product that didn’t inspire, and was looked down upon.
  • They did it by hiring the Brazilian designer Alexandre Herchcovitch to come up with innovative designs for the bandage and use it on fashion models during his shows.
  • The result: using band-aids became a fashion statement, with people using band-aids on all sorts of apparels and accessories apart from on their own self.

• Ford used the popular social networking site Bebo to strike a conversation with its target market in New Zealand for its new Fiesta in an interview style campaign. 
• Kit Kat in Japan is called Kittu Katsu, meaning ‘Wish u luck’. Because wishing luck is an important part of Japanese culture, and they still use snail mail to send such cards, Kit Kat created a brand alliance with Japan Post Office whereby people could send Kittu Katsu to their loved ones whose wrapper was shaped in the form of a post-card.
• This strategy created $11 Million worth of free publicity.

• Indian Panga League was a spoof of Indian Premier League created by Virgin Mobile whose purpose was to promote its new call rates during the IPL. The activity went viral on social media.

• Coke Studio’s success was largely due to the digital medium instead of just the TV.

Q. How do you propose marketing to the rural market as social media is still very limited in penetration in a country like Pakistan.

A. TV ads are still very important and one of the most effective ways of reaching the mass market that social media cannot. Having said that, TVC alone cannot achieve your brand goals and it will have to be part of a campaign in which social media plays a big part as well.

End of First Part…….

Transform 2012 Marketing Conference

Related posts:

1. Transform 2012 Conference: What’s Next in Brand Management & Generational Marketing After the  success of Transform 2011 Conference: What’s Next in…

By Yaroslav Trofimov, Tom Wright and Adam Entous for The Wall Street Journal

Afghan President Hamid Karzai on Thursday met with Pakistan’s leaders, trying to gain Islamabad’s support for his peace outreach to the Taliban, as U.S. officials worked to keep expectations in check about the strategy’s prospects for yielding direct peace talks with the Islamic militant group.

The Taliban, meanwhile, denied Mr. Karzai’s claim that they have been negotiating with the Afghan government.On the first day of his three-day visit to Pakistan, Mr. Karzai met with Pakistani Prime Minister Yousuf Raza Gilani, who promised Pakistani cooperation in investigating the September assassination of the chief Afghan peace negotiator and voiced support for an Afghan-led peace process. Pakistan’s Army Chief of Staff Gen. Ashfaq Kayani, who wields considerable influence over the country’s foreign policy, also took part in the talks.

In Islamabad, Mr. Karzai reiterated that respect for the Afghan constitution and for women’s rights remain his “crucial conditions” for any future deal with the Taliban.

Defense Secretary Leon Panetta, who has been skeptical of reconciliation efforts in the past, at a Thursday news conference lauded Mr. Karzai’s remarks—made in a Wall Street Journal interview—about Kabul’s willingness to engage with the Taliban.

“What President Karzai’s statement confirmed is that Afghanistan is very much involved in the process of reconciliation and that is extremely helpful and important to determining whether or not we are ultimately going to be able to succeed with reconciliation or not,” Mr. Panetta said. “The news that Afghanistan has joined those reconciliation discussions is important.”

Mr. Panetta said he didn’t know whether additional three-way sessions between the U.S., the Afghan government and the Taliban have been planned.

Another senior Obama administration official remained cautious about whether such confidence-building contacts would translate into direct peace talks, calling the process “complicated and precarious.”

A day after Mr. Karzai told the Journal that Afghan government representatives have had contacts with U.S. and Taliban officials in an attempt to end the 10-year war, the Taliban said they had no intention of negotiating with “the powerless Kabul administration.”

“If someone met the Karzai administration representing the Islamic Emirate, he is an impostor,” said a statement by the Taliban leadership, which calls itself the Islamic Emirate of Afghanistan. The Taliban in the past denied reports of peace talks with the U.S., only to confirm them in recent months.

U.S. officials have confirmed Mr. Karzai’s remarks, saying at least one three-way negotiating session occurred in recent weeks.

Admitting negotiations with Kabul would be fraught will political risks for the insurgent leadership, possibly undermining the morale of Taliban fighters, and weakening the militants’ resolve amid coalition offensives.

The intensity of the conflict already declined dramatically in recent months, Afghan and coalition officials say, though it is unclear whether this drop is due to the spreading news about peace talks, unusually harsh winter weather, or a strategic decision by the Taliban to hold their fire as foreign forces withdraw.

Pakistan, which U.S. officials say provides shelter and support to the Taliban leadership, plays a crucial role in Afghanistan’s peace outreach.

Mr. Karzai’s relations with Pakistan neared a rupture point after the September assassination of former President Burhanuddin Rabbani, the peace negotiator, by purported Taliban peace emissaries. At the time, Afghan officials blamed the killing on Pakistan, something that Pakistani officials denied. Two suspects have since been arrested in Pakistan.

The White House wants to show progress on the reconciliation track before a May summit of North Atlantic Treaty Organization leaders in Chicago. There, NATO leaders are expected to announce plans to shift to a train-and-assist mission in Afghanistan in 2013, giving Mr. Karzai’s security forces the lead role in combat operations before most U.S. and NATO troops pull out at the end of 2014.

Where Pakistan fits into tentative peace talks with the Taliban remains unclear. The U.S. has not kept Islamabad informed about developments in the peace process, Pakistan civilian and military leaders claim.

U.S. and Afghan officials say they are concerned Pakistan might try to undermine peace talks. In January 2010, Pakistan detained a senior Taliban leader, Mullah Abdul Ghani Baradar. Afghan and U.S. officials claim Pakistan arrested him for contacting the U.S. and Mr. Karzai’s government without Pakistan’s knowledge, a claim denied by Pakistan.

Afghanistan has asked for Pakistan to transfer Mr. Baradar to Kabul, but this hasn’t happened so far. Pakistani officials deny they back the Taliban.

Pakistan will stay on the sidelines in the tentative peace process as long as the U.S. remains distrustful of Islamabad, said Imtiaz Gul, director of the Islamabad-based Center for Research and Security Studies.

“We’re not sure to what extent the U.S. wants Pakistan to play a role,” Mr. Gul said. “The Pakistani role at this moment seems very limited.”

Pakistan’s ability to play a meaningful part in talks has further been hampered by a deterioration in relations with U.S. after an American helicopter strike in November mistakenly killed 26 Pakistani soldiers along the Afghan border.

U.S. officials say they are still trying to hammer out an agreement with Taliban representatives on a sequence of confidence-building measures aimed at laying the ground for any future direct negotiations on ending the war.

In addition to the establishment of a political office for the Taliban in Qatar, the U.S. wants the Taliban to issue a statement distancing itself from international terrorism and to agree to stop fighting in certain areas of the country.

The U.S., in turn, would transfer of up to five Taliban militants held at the U.S. military prison in Guantanamo Bay, Cuba, to Qatar. Key U.S. lawmakers have raised objections to the prospective prisoner transfers.

Officials have identified the five Guantanamo detainees who may be transferred to Qatar as Muhammad Fazl, a former senior Taliban defense official; two former local governors, Khairullah Khairkhwa and Noorullah Nori; former Taliban intelligence official Abdul Haq Wasiq; and top Taliban financier Muhammad Nabi.

Messrs. Haq Wasiq, Fazl and Nori were among the first 20 detainees who arrived at Guantanamo Bay 10 years ago, when the prison was opened on Jan. 11, 2002.

The U.S. has received assurances from Qatar that the five militants, if transferred, won’t be released by the government or handed over to the Taliban. But officials said the men could be freed later as part of a future Afghan-Taliban peace deal.

Filed under: Afghanistan, Democracy, Pakistan, Pakistan Army, Pakistani Taliban, Pakistanis, Peace, President Obama, Taliban, Tehrik-i-Taliban, terrorism, United States, US Army Tagged: Afghan-Taliban Peace, Afghanistan, Hamid Karzai, Islamabad, Kabul, Leon Panetta, NATO, North Atlantic Treaty Organization, Pakistan, Qatar, Taliban, United States, Washington DC

On Valentines Day, Wall Street Journal reported that Karachi is cheap to live in. How odd, the only think cheap in Karachi is the blood of innocent people, thanks to statements from Taliban and ISI baboons like Imran Khan making false promises for ethnic and sect groups … aside from this, nothing is cheap in [...]

Is Karachi a city of cheapsters? is a post from: PakMediaBlog All Rights Reserved.

Somewhere in the long list of things we lost in blood and fire is the joy of poetry.

It is a loss I cannot reconcile with. My memories get in the way. It was through poetry, that I learnt to think, feel, mean and be. Words existed in our household with an identity of their own, like people with names, personalities and pasts. There would be good words and bad, happy and melancholy, wise and wanton. When strung together in perfect meter and imperfect reason, they would offer doggerel explanations of the abstract in a way no other genre could. Poetry would respect life for its expanse and vagueness, not subject it to confined dialectics.

I have always felt that a poem, whether conceived in joy or pain, captures forever the place in life that elicited it; like a white Christmas trapped in a snow globe. There is a strange comfort in hearing from another, what one is feeling within. And so, having navigated life by finding solace, company and sometimes humour in these footprints from the past, I cannot imagine a world without the abstract. To lose the joy of poetry is to lose the counsel of wonder. It is not a loss to be reconciled with.

My grandfather used to quote that a poem is never finished, only abandoned. He was, among many things, a writer and a critic. His book, ‘Urdu shaairi ka tanqeedi ja’eza’ (a critical overview of Urdu poetry), is more of poetry in the horizontal than prose. However, you may not be able to find the book in print anymore. I have an old copy which I hold very dear. I fear that if I don’t, it will be lost forever as the irrelevancy that poetry has become today…

We may be sympathetic to the passion of Faiz and the romance of Faraz, but truth is that most other poets, some very good ones, hardly make it to their second editions. Book stores like Ferozesons, Maavra etc which used to have complete collections of all poets, black, white and brown, have degenerated to the level of deli’s selling what sells. Ironically, you would more easily find classical poets’ complete works in India, than in Pakistan. But is it the problem, or merely a symptom?

Perhaps it is both. Literature, in particular poetry, cannot be treated like Wall Street Journal, good only as long as it sells. But publishers are in the business of selling. I believe the onus therefore lies on the universities, Urdu boards and academies of the country to promote poetry, not as a mercantile pursuit, but as a way of looking at life.

It has to be the easiest thing to do! One would only need to create the platforms. The rest will just happen. Who can deny the fiery provocation of Faiz’s ushhaq, the transcendent drift of Ghalib’s sense of self and the lofty persuasions of Iqbal’s shaheen? What heart wouldn’t relate to the pained pride that was felt and expressed in every possible form by Faraz. Who wouldn’t identify with Jon’s temper, Nasir’s agony or Perveen’s insecurities? Whose thoughts would atleast once not have wandered as freely as Zaidi’s?

These are life-long relationships waiting to happen. Failure to recognize the joy and perspective these bring to life would be like sentencing oneself to a tunneled life clogged with reality and deprived of oxygen. We have too many people worrying ‘what colour is their parachute’, and not enough wondering ‘what colour is the wind’. It is a whole different ball game of self-actualization that is as, if not more, important as the more tangible pursuits in life.

An immediate priority should be an all-hands-on-the-deck effort to digitize Urdu poetry. We should do it before it disappears. If the Urdu Academy doesn’t do it, perhaps we should look at a more private venture to make it happen. Universities, colleges, and poetry lovers all over would need to plough in. A first step in this direction may be developing a reliable OCR for Urdu. With the talent we have in the country in the field of IT, and given the fact that Urdu has no home but ours, it is the least we should do. With the OCR in place, digitization can be led by the universities, proof-read by poetry lovers and institutions, and preserved forever in the cyber-world.

The second step, hopefully an outcome of the first, would be integrating poetry with life. More Mushaairas, more ghazal singers, more celebration of the new and appreciation of the old in the field. What better way to drain the paranoia from reality-clogged minds, too afraid to dream and too clumsy to dance?

It will take time, perhaps five to ten years, but it will be forever. I sincerely hope that we act before it is too late.

For as long as I lived in Lahore, my idea of a perfect evening was an old bench in Lawrence Gardens, a book of poetry and a steaming cup of doodh patti. I feel we have an obligation to add this joy to the packsack of keepsakes we leave behind for the next generation. They can add coffee and kindle a’ la mode, but atleast they will have their counsel of wonder …

Arctic Ambassador Klavs Holm

Earlier this month, Denmark appointed Klavs A. Holm as the new Arctic Ambassador, an office which will become permanent. At the same time, Danish Foreign Minister Villy Søvndal announced the closure of the embassies in Iraq, Benin, and Zambia. This move gives a strong signal that Denmark is putting forth a more visible diplomatic presence in the circumpolar north while refocusing its priorities in the Global South, where it will open embassies in Myanmar and Libya. Ambassador Holm will represent all three parts of the Danish Commonwealth: Denmark, Greenland, and the Faroe Islands. He will also coordinate the implementation of the government’s Arctic strategy, released last August.

Holm previously served as the Danish Ambassador in London, Paris, and Singapore. He also represented Denmark to the EU, in Brussels, where he worked on Arctic issues. The current ambassador for Public Diplomacy at the Ministry of Foreign Affairs will have his work cut out for him, as Foreign Minister Søvndal made clear when he visited Thule Air Force Base last December. When asked what assignments the new Arctic Ambassador would have, he responded, “If you ask for specific tasks, we can name climate change, which means that shipping in the Arctic is increasing in scope. There are very specific tasks to perform in relation to search and rescue in these remote areas. The area is large, and first and foremost, we must prepare the new agreements.” Specifically, he added, “It is clear that we need the Americans to not block civilian usage of Thule. Now, there will be a negotiation process to clarify how far we can go” (translated from the Danish). Search and rescue will thus be an important topic for Holm, as will mining and indigenous peoples – two issues which overlap heavily in Greenland. China has lately expressed strong interest in investing in Greenland’s mineral deposits, the Wall Street Journal reports, which might be cause for Holm to visit Beijing.

Denmark can now be added to the short list of countries which have Arctic ambassadors, which includes Sweden, Finland, and Russia. The United States and Canada are noticeably absent from this list, though there have been calls in the latter country to bring back the position (see here and here). Canada had an Arctic Ambassador from 1994 to 2006, but the role was abolished, as former Foreign Minister Peter McKay then stated, “We didn’t feel we were getting good value for money from that position.”

News Links

“New Danish Arctic Ambassador,” IPS

“Søvndal udnævner ambassadør for det aller nordligste,” Politiken (in Danish)

By Sonya Rehman

Sharmeen Obaid-Chinoy was in her office, in her hometown of Karachi, Pakistan, when she found out that “Saving Face,” which she co-directed with Daniel Junge, had been nominated for an Academy Award for best documentary short.

Sharmeen Obaid-Chinoy – Photo: Amean J

Read the entire article here!

The Wall Street Journal, Scene Asia

It is the world’s largest Muslim country but remains for the most part secular. It is home to the eighteenth largest economy on the globe but more than sixteen percent of the population lives on less than $2 per day. Indonesia has long been considered the linchpin for Southeast Asia and, indeed, serves as a fascinating case study for which myriad domestic phenomena can be explored:  macroeconomic policy, the role of religion, and the nexus between political control and the military. In the seventh episode of the 2012 Great Decision series, produced by the Foreign Policy Association, Indonesia’s role in the region and the world, as well as its relationship with the United States, is examined in such frameworks. FPA readers can purchase a copy of the eight episode DVD and briefing book at the Great Decisions TV webpage.

The two panelists – Walter Lohman, the Director of The Heritage Foundation’s Asian Studies Center, and Sadanand Dhume, a columnist for the Wall Street Journal – start with an historical overview beginning in the Cold War era to properly contextualize Indonesia’s modern trajectory.

Fearful of a communist wave which threatened to sweep Southeast Asia into Moscow’s orbit, U.S. policymakers in the Richard Nixon administration were quick to align themselves with Suharto, a zealous anti-communist Major General who had helped to overthrow the country’s previous military ruler in 1967. As Lohman posits, Washington’s support for Suharto was the lesser of two evils.

Never one to shy away from befriending some of the world's worst dictators, President Richard Nixon hosts Suharto in the Oval Office in 1969. Photo: ETAN

Despite a lack of political and civil rights under Suharto, Dhume argues that the dictator showed a knack for organization and, as a result, Indonesia underwent a period of extraordinary economic growth (abetted by millions of dollars in aid from Washington) while also enjoying some measure of political stability. Dhume is quite cavalier, however, in his dismissal of Suharto’s human rights record, saying only that there were “abuses of course,” before moving on to another point.

After the overthrow of Sukarno, the country’s previous autocrat, Suharto went on a rampage against his political opponents, especially Communists, which resulted in a bloodbath that rivaled Stalin’s endeavors in terms of sheer brutality. In December 1975, Indonesia invaded and occupied East Timor, causing untold misery and close to 100,000 deaths over the course of the following quarter century. Moreover, the Suharto regime’s behavior in West Papua has been called genocide by the Yale Law School. Yes, there were abuses, of course.

Suharto’s downfall came against a backdrop of the Asian financial crisis in 1997. Indonesia’s population could tolerate Suharto’s corruption and nepotism as long as the economy continued to hum along. However, the financial collapse which hit the country was not only an economic calamity but also served as a social and political awakening as well.

Indonesians go to the polls in 1999, the culmination of a remarkably quick transition to democracy. Photo: China Daily

The elections held in 1999 were, by all accounts, free and fair. Such a reality was met with surprise by most observers who have noted the chaotic nature of quick democratic transitions. One need only look to Egypt today to find an appropriate juxtaposition. With a litany of actors – opposition figures, military personnel, and remnants from the old regime — all clamoring for a voice at the table, one should expect a rocky road. In Indonesia, there were a fair share of bumps in that road, especially between 1998 and 2002, but the end product can be held up as a model to follow for other countries undergoing the trials and tribulations of democratization.

Indonesia’s transition from autocratic rule to democracy is almost as unique as the country itself. Consisting of more than 17,000 islands, the Great Decisions panel brings up the question as to how Indonesia has maintained its territorial integrity through the years. With the exceptions of East Timor, which gained independence in 2002, and the continued struggle by separatists in West Papua, Indonesia has retained sovereignty over its whole.

Part of that was due to the iron fisted rule of Suharto, but another part is due to the nation’s religious freedom. While 88 percent of the country is Muslim, there are major areas that are home to religious minorities. Bali, for example, is largely Hindu, while Sumatra is Christian. These groups have never been persecuted for their beliefs and that has gone a long way preventing the type of schisms that have popped up in other areas of the world which have divaricating degrees of religious tension. A good contemporary example in the news lately is Nigeria, where sectarian fighting in the country’s north threatens to tear the nation apart.

In terms of democratization and minority rights, Dhume suggests that Indonesia can be an example for countries involved in the Arab Spring. This is so not just because of the mutual connection to Islam, but because Indonesia has proven that such transitions can be successfully implemented.

The United States, for its part, has maintained a very close partnership with Jakarta, even after he Suharto years. The two countries participate in various military exercises together, and have cooperated fully in the apprehension of several well-known members of Jemaah Islamiyah, a militant Islamic organization operating in Southeast Asia.  Washington values its relationship with countries like Indonesia because of the non-political role of Islam and because of its ability, in the 21^stcentury at least, to curtail the influence of the military in the political process.

President Barack Obama, seen here meeting with Indonesia President Susilo Bambang Yudhoyono in 2010, spent part of his childhood in Indonesia. Photo: Corbis Images

President Barack Obama has a personal connection to Indonesia, having spent four years of his childhood living there. He has also made two state trips to the country as President in only his first term. Ties between the two countries appear to be very strong at the moment – a reality which Indonesian President Susilo Bambang Yudhoyono has boasted of on numerous occasions – and with Indonesia’s GDP having increased sevenfold just over the last fifteen years, Jakarta is poised to be a regional powerbroker and a significant international player in the years to come.

By Sonya Rehman

I’m stoked. Photographed the lovely, pixie-faced Sarah Cheema for the Wall Street Journal’s art/culture website – Scene Asia. Didn’t think it’d get published, but it did. ‘SceneStyle’ is a section on their website that features people in cool garb on streets around the world. So, so proud that we could represent Lahore, Pakistan!

Sarah Cheema, architecture student. ASOS dress, traditional Kashmiri coat, traditional Pakistani slippers.

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The Wall Street Journal – Scene Asia

Today is the first of January 2012, a new year has begun. It will bring joy and happiness for many, some will suffer and some will struggle. That is the reality of life.

2012 will be a challenging year for small businesses across the globe. With deepening economic crisis in Europe, threat of Euro zone and Euro, possibility of Greece and Italy defaulting and push to convince Germany to take the hit by paying for financially strangled nations in Europe, things are not promising!

The US Economy continued in depression since 2007. Although, US economists and the media, including New York Times. Los-Angeles Times, Wall Street Journal, Herald Tribune have acknowledged US economic growth in 2011, the consumer market still looks dull!

Middle East remained a turbulent region during 2011; it is highly unlikely for this region to perform well in the New Year.

According to Moody’s, Asia Pacific economies are going to see some slowdown mainly reflecting upon the economic crisis in Europe. There are chances of recovery in the second half of 2012, but a lot depends on how well the US and European economies perform!

The situation is alarming and a number of businesses particularly domestic businesses in smaller economies will be required to play safe. To be able to survive, small businesses must focus avoiding four major mistakes during 2012:

Expansion without growth:

A number of enthusiasts consider expansion as a tool to increase revenue. A major misconception! Before expansion starts brining revenue, a lot needs to be spent on hiring people, capital expenditure, benefits, marketing etc. If the market does not offer some growth potential in the normal course, expansion will be self-destructive!

Underutilized resources:

It is often seen that companies fail to optimize their resources. Spend time and energy in identifying the right potential of your human and other resources and engage them at an optimal level to achieve maximum output. Any underutilized resources, is money going down the drain!

Increasing Cost of Doing Business:

Cost of doing business increases exponentially for companies that are not managing their accounts well. One of the ways to keep the cost of doing business low is by balancing the receivables and payables. This reduces the financial cost of your businesses. Save energy, manage productivity and reduce cost of inventory – somehow keep strong focus on reducing your cost of doing business.

Saying no to technology:

In this world of social networking, digital marketing and technological advancement, it is highly lethal to delay integrating technology in your business model. Small or big, businesses need to learn how best they can deploy technology.. Social Media and Digital marketing is particularly supportive in case of local retail businesses. Technology is something cannot be ignored in 2012!

I wish you all a very Happy and prosperous 2012!

As Reported by The Wall Street Journal

Seven journalists died in Pakistan during the year in direct relation to their work, out of a total of 43 journalist killed worldwide in the year, the report said.

There were no deaths in India, after one killing in 2010. In 2008, four Indian journalists died either while covering the conflict in Kashmir or through target killings due to their investigations of criminal activities.

In combat zones such as Libya, where five journalists died in 2011 — the joint second-highest number with Iraq – the killings tend to be random, with reporters caught in the broader fighting. But Pakistan continues to suffer largely from target killings.

These deaths occur when a reporter has unearthed details about militancy or a business deal and is targeted to stop this information getting out. Five of the seven deaths in Pakistan were targeted killings and all remain unsolved, the CPJ said.

In the past five years, 29 journalists have died carrying out their work in Pakistan. Five journalists died in India during the same period.

The best-known case in Pakistan this year involved Saleem Shahzad, a reporter for Asia Times Online, who died in May after writing a report which alleged al Qaeda had infiltrated Pakistan’s navy.

Human Rights Watch, the New York-based advocacy group, said Mr. Shahzad before his death had complained of receiving threats from Pakistan’s Inter-Services Intelligence Directorate military spy agency. ISI officials deny the threats and any involvement in his killing. The case is unsolved.

“Long-term CPJ research shows Pakistan to be among the worst countries in the world in bringing the killers of journalists to justice,” the report said.

Five journalists also died in Iraq from both insurgent attacks and targeted killings, illustrating an entrenched level of violence there as the last U.S. forces pulled out the country at the weekend.

Three journalists died in Mexico, including the first case of a reporter killed for work on social media, the report said. Many of the dead had taken on Mexico’s powerful drug traffickers in their reports.

The Arab Spring revolutions across the Middle East and North Africa led to the first cases of journalist deaths in Syria and Tunisia since the CPJ began recording fatalities in 1992, the report said. The committee independently confirms that journalists died while covering their beats.

Filed under: Pakistan, Pakistanis Tagged: Human Rights Watch, Pakistan, Pakistan Journalists, Pakistanis, Saleem Shahzad