The team behind Shape Collage, a popular photo collage software, have launched Loupe, an online tool that will help you create collages using Facebook photos.

You can either use your own photo albums and turn them into collages or the app can also pull photos from the albums of your Facebook friends that are visible to you.

It takes just a few steps to build your first collage. Authorize the app to access your Facebook account, then select any of your photo albums (or that of your friends), choose a shape and your collage is ready. Hit the Share button to save that collage to your Facebook account or grab the permalink to share it by email.

The collages look impressive and if you don’t like the default layout, you can always move or delete any of the pictures on the pile. Here’s a quick video that shows how you can turn Facebook albums into collages.

The drawback though is the resolution. Loupe generates a relatively small image of your collage that will probably look good only on a mobile screen. Shape Collage says that will be introducing higher resolution images in the future.

Photo Collages and Facebook Privacy

Any photo collage that you create with Loupe is public and currently there’s no option to change the visibility to private. Thus, if you have any private photos on Facebook that you don’t want the world to see, it may not be a good idea to turn them into collages because others may then find them through search engines.

Also see: Create Picture Collage in Picasa

This story, Create Collages with your Facebook Photos, was originally published at Digital Inspiration on 10/02/2012 under Facebook, Internet, Photo Sharing.

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Let’s be honest, a big block of text simply isn’t as interesting as a cool video. As someone in her mid-twenties, I know that my generation is YouTube crazy and video game insane, but this fascination with video is only going to get more intense as the years continue. As a former High School English teacher, I think I know this better than anyone. Do you think my students read the books I gave them? Or do you think they watched the movie? Their test scores would say the latter.

People are getting tired of the traditional article, so many blog editors are doing everything they can to keep the way they relay information exciting. Many have decided that video blogging is the way to go, and although the idea is somewhat new, all the evidence supports its success. For those who are unfamiliar, video blogging is a blog that uses videos as its primary mode of content delivery. The content is generally similar to the content you would find in an article on a blog, but it’s shown through a video.

Videos work great for a few reasons:

Top 5 Benefits to Video Blogging

1. Increase Traffic – Videos are typically more appealing to readers, so more people will want to continually visit your site. You will be able to gain credibility with readers much easier than if you had a piece of text looking identical to every other piece of text on the web. Videos will also improve your marketing efforts because search engines will often features videos at the top of a results page. Although as video blogging becomes more and more popular this may change, it’s currently a great way to increase traffic.
2. Opportunities – You have more opportunities to get your point across to readers if you’re using video. First, videos can help you explain a dry or complicated topic without losing the readers’ attention. Second, videos can show someone how to do something much easier than if they were reading it in an article. This solves the “it’s hard to explain” problem for bloggers.
3. Easy to Create – Many bloggers get nervous about video blogging because they think it is difficult to create. However, creating a video blog is actually quite simple. All you need is a digital video camera or a webcam to start recording. Although the most professional video blogs use software and video editing, most use a basic camera to start. Visit For Bloggers By Bloggers to learn how to upload your video onto your blog.
4. Websites – You can video blog through social networks such as Facebook, Twitter, and of course YouTube, so you are not bound to a specific website. This same ideas works for sharing your content. Social networks generally only allow you to link back to your piece of content, but a video can be uploaded virtually anywhere—a Facebook fan page, YouTube, StumbleUpon, etc.
5. Saves Time – Video blogging saves everyone time. You can almost always fit more information into a video than you can into an article, so it’s faster for the reader and the writer. This also goes back to the idea that videos are more appealing to readers. After all, why wouldn’t someone want to save time?

Video blogging would certainly be a big change for most of the blogs on the web, so I advise you to start slow. Create one or two videos per week and see what your readers think before going to an all-video blog. Most blog editors end up creating an entirely new video blog that is separate from their traditional blog. Although it’s a little bit of extra work, I think you will find that it will pay off in the end.

Amanda DiSilvestro is a writer on topics ranging from social media to small business loans. She writes for an online resource that gives advice on topics including 401k limits to small businesses and entrepreneurs for a b2b lead generation company, Resource Nation.

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SEO outsourcing services is an ideal alternative for enterprises targeting a boost up of their website by saving great amount of money. Having your website portal listed in the first page of the various search engines is a complicated process but it’s still a process that yields productive results both financially and virtually. SEO outsourcing services helps in saving money and encourages you to increase your productivity and make your online presence stronger in the cyberspace. A good outsourcing SEO company obliterates all your possible worries by ensuring that you get the best out of your outsourcing benefits.

Why Offshore Outsourcing Company?

When understood in terms of a layman’s language it can be said that the job of an outsourcing SEO company is to pull your site on top of the search engine by involving ethical processes. Before this, you are required to fill in the forms with the complete details of your website and specialization of your business. In order to get the best exposure on the internet it’s important to pay heed to the campaign which involves consultation of budget and business goals. This is where the role of a professional and experienced offshore outsourcing company comes into picture. Every campaign is different but good SEO outsourcing SEO services make perfect use of the social media, content and video creation for your site. Developing blogs and submitting articles are other SEO activities that follow. All this contributes to the traffic driven to your site.

SEO Outsourcing Services: Things to Keep in Mind

Choosing the right SEO package lays the foundation of your online business development. Before you do the needful to outsource SEO in order to bring your website into spotlight here are a few things to keep in mind –

• You must research well on the services provided by them. This also includes the staff capabilities and the portion of SEO they handle.
• Before you outsource SEO activities, ask them for the references, examples and samples of their work. Approach only when you find it interesting enough to suit your needs.
• You must have a close look on the staff and their credentials since they are responsible for updating and maintaining the website.
• A special eye should go on the content of the website which is a crucial part of the online presence of your business.
• Determine the part of SEO services that are to be outsourced. Have a close analysis of the budget and the steps taken to meet your important deadlines since time is money.

By SEO outsourcing services your business can comfortably get a better rapport in the corporate world. With the increasing and continuous demand for the search engine optimization a good option for outsourcing SEO services is always open.  Writers from the outsourcing firms are adept in writing on just any topic. With the ability to provide rich content and initiating keyword list creation, they save your money and ensure productivity with the perfect expertise and experience. As a result, it has created its own industry in the market and continues to become a flourishing affair. Outsourcing SEO services is a cost effective way of promoting your website in the search engine by saving a good deal of money.

Author Bio: - SEO Eagles is a top most offshore outsourcing company. They offer a large number of online solutions to all types of business – small, medium or large.

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As some of you may know, this tech blog and my personal blog are both powered by WordPress software. What follows is a complete list of WordPress plugins that work behind the scenes to add new functionality to these sites that’s otherwise not available in the vanilla version of WordPress.org.

These are all free and open-source plugins and you can find them in the WordPress plugin repository.

The Best WordPress Plugins for your Website

1. Search Regex – This adds extremely powerful search and replace capabilities to your blog. You can find and replace almost any kind of data stored on your WordPress site including post titles, excerpts, comments, and meta data. It even supports regular expressions.

2. Redirection – If the URL of an existing post has changed or if an external site is linking to a non-existent page on my site, I can create redirection rules and automatically forward all the incoming traffic to the right pages.

3. Bing 404 – If someone lands on a 404 page for which redirection is not yet enabled, this plug-in will display links to relevant article on the error page. For example, a 404 page like labnol.org/googledocs will have links to my Google Docs articles.

4. WordPress SEO – This is probably the only SEO plugin you need for your WordPress blog. It helps you create better titles, you can block duplicate pages (like archive pages) from search bots, and it also adds the necessary meta tags required for more search-friendly Google snippets.

5. Hyper Cache – This is a caching plug-in for WordPress that will help reduce the load on your web server by saving pages as static HTML files. WP Total Cache is another popular caching plugin though I prefer Hyper Cache for its simplicity.

6. FB Open Graph – This plugin will insert the necessary Open Graph meta tags to your blog’s header so that you blog posts look good and have the right snippets when they are shared on Facebook or Google Plus.

7. 404 Email Notifier – This sends you an email notification as soon as a visitor lands on a 404 page on your WordPress website. The email messages have details about the visitor’s IP address, what browser they are using and the referral URL that led him to that broken link.

8. SlideShare – This helps you easily embed SlideShare presentations in blog posts with the help of short codes – see samples.

9. Smart YouTube – This lets you embed YouTube videos in blog posts using standing video URLs and the embedded player can be customized. It adds a thumbnail of the embedded video in the RSS feed and the same plug-in can also be used to embed videos from Facebook and Vimeo.

10. YARRP – The related posts plug-in adds links to old stories that may be contextually related to the content of the current story. It also helps expose your archived content to search bots.

11. WP Optimize – Use the WP Optimize plugin to clean-up your WordPress database tables. It can remove post revisions, trash spam comments and also optimize your MySQL tables so that it works more efficiently and also consumes less space.

12. WP-DBManager – This plugin will help you backup your WordPress database manually or you can set up a scheduled job for automatic backup and the database files will be sent to your email address at set intervals. Advanced users can use WP-DBManager to run SQL queries against their WordPress database without the phpMyAdmin tool. There are other plugins that can save backups to Amazon S3 and Dropbox.

13. Debug Queries – Is your blog slow? Use the Debug Queries plugin plugin to determine which MySQL queries are taking more time to execute and thus slowing down the blog. Debug Bar is another related plugin org that shows PHP warnings, queries and other helpful debugging information in the WordPress admin bar.

14. Auto Post Thumbnail – WordPress added support for Post Thumbnail Images in WordPress 2.9 but if you have been using WordPress for long, thumbnails may not be associated with your old posts. Use the Auto Post thumbnail plugin to automatically generate thumbnails for such posts using the first image found in the post content.

15. Regenerate Thumbnails – When you change the default size (height and width) of post thumbnails (or featured images) on your blog, you can use this plugin to regenerate thumbnails with the new dimensions.

16. Google XML Sitemaps – Since you want Google and other search engines to know about each and every page of your WordPress website, you need an XML sitemap and this plug-in lets you generate one in a click.

17. XML Video Sitemap – The plugin generates an XML Sitemap for your WordPress blog with all the YouTube videos that are embedded in your blog posts. I am also using XML Sitemap for Images and XML Sitemap for Mobile.

18. Date in a Nice Tone – This plugin offers an alternate way to display dates in your blog posts. It displays the amount of time – like “a few days ago,” or “in the last month,” or “over a year ago” – that has passed since a post or page was published.

19. SyntaxHighlighter Evolved – If you regularly embed code snippets in your WordPress blog posts, this plugin will help you highlight the syntax of the source code in different colors for more comfortable reading. Supports all popular programming languages.

20. Pubsubhubbub – This will help you beat content scrapers using Fat Pings. When you publish a blog post, it will instantly ping Google and that is a strong signal to the search engine that you are the original author.

21. WP-Associatizer – This plug-in will automatically rewrite any Amazon URLs in your posts to use your Amazon Associates ID.

22. Template Tag SC – WordPress offers numerous template tags – like wp_list_pages() or wp_tag_cloud() – that you can use in your theme files. The plugin will help you insert the sam template tags directly in your blog posts or pages using Short Codes.

23. Login Logger – This plugin logs the IP address and the exact date & time when a user logs into your WordPress dashboard. It also keeps track of any unsuccessful login attempts. Use this plugin in combination with Limit Login Attempts to automatically lock out users after they have made ‘n’ unsuccessful login attempts.

24. CF Shortcode – This helps you insert custom fields inside your WordPress posts using the visual editor. This comes extremely handy when you want to add custom JavaScript inside your WordPress posts.

25. Advanced Excerpt – The post excerpts in WordPress are fixed at 55 words and often displayed with [...] ellipsis at the end. This plugin lets you to specify a custom length of excerpts, you can get rid of the ellipsis and the excerpts can be configured to have full sentences so that there are no weird cuts.

WordPress Plugins – Retired but Useful

The first version of this list was published in 2010 and since then, I have removed or deactivated a few WordPress plugins. Here’s why:

1. WordPress.com Stats – I am using Google Analytics to track site stats and therefore it doesn’t make sense to have another tracking program for the same goal.

2. Akismet – The comments on this site are powered by Disqus and they seem to offer decent spam protection on their own.

3. WordPress PDA – This plugin helped serve the mobile version of this site based on their browser’s user agent. Digital Inspiration now uses a responsive design and thus the same site is served to both desktop and mobile users.

4. WP-Paginate – The paginate plugin provide better navigation and also helps search engines find and crawl deep content on your site. The new design of this site has pagination built-in and therefore this plugin is no longer necessary.

Also see: Essential Linux Commands for WordPress Users

This story, WordPress Plugins that Power Digital Inspiration, was originally published at Digital Inspiration on 08/02/2012 under WordPress, Software.

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If you access any of the Blogger hosted blogs from India, Google will automatically redirect you to the corresponding blogspot.in address.

To give you an example, if a blog’s address is abc.blogspot.com and you try opening that page from an IP address in India, Google will send you to abc.blogspot.in. A similar redirection is happening for individual article pages as well.

Original page: http://labnol.blogspot.com/language-translation.html

Redirected to: http://labnol.blogspot.in/language-translation.html

The Problem with Redirecting URLs

The above change is applicable only for free blogs that are served from blogspot.com and does not affect Blogger blogs that use a custom domain. Also, Blogger takes care of the redirection part so none of your existing URLs should return a 404.

That said, there’s one significant downside I can think of. All your blog pages effectively have two different URLs now and that could dilute your Google juice.

Site visitors in India will see your blogpsot.in URL while visitors outside India will be served the original blogspot.com URL. However, if another website links to your .in address and a visitor outside India tries to access your blog via that site, they won’t be redirected to your original .com address. And that’s bad for your site from the SEO perspective.

A Possible Solution

I have no idea why Google made such an important change in Blogger without even informing their users in advance. Anyway, a possible solution is that you add the canonical meta tag to your blog template and point it to your original .com URLs. Here’s how you do it:

Open your Blogger template, click the Edit HTML button and copy-paste the following code somewhere between the <head> and </head> tags.

<link expr:href="data:blog.url" rel="canonical"/>

The above code is valid for the XML version of Blogger templates but if you are still using the Classic Blogger template, the code is a little different:

<ItemPage><Blogger>
 <link href="<$BlogItemPermalinkURL$>" rel="canonical"/>
</Blogger></ItemPage>

With this canonical tag, we are telling search engines that even if they encounter our blog page with a .in address, they should only consider the .com address as that’s the original source.

Also, Blogger automatically inserts the rel=canonical tag in your blog templates so you are effectively adding one additional tag will will appear above the original one in the HTML source. When Googlebot encounters multiple canonical tags on a page, they respect the first one so the generated tag would be ignored.

This is obviously a workaround and am hopeful that the Blogger team would come up with a better solution – one that preserves the Google juice of your blog.

Behind the Scenes

I was looking into the HTTP headers and it looks like Blogger is doing a 302 temporary redirect between .com and .in domains. However, no such redirection happens when you directly access the .in blogspot URLs even from an IP address outside India.

HTTP/1.1 302 Moved Temporarily
Location: http://labnol.blogspot.in/
Content-Type: text/html; charset=UTF-8
Content-Encoding: gzip
Date: Tue, 31
<HTML><HEAD>
<meta http-equiv="content-type"
   content="text/html;charset=utf-8">
<TITLE>302 Moved</TITLE></HEAD><BODY>
<H1>302 Moved</H1>
The document has moved
<A HREF="http://labnol.blogspot.com/>here</A>.
</BODY></HTML>

This story, Like It or Not, All Blogger Blogs Have a New Address in India, was originally published at Digital Inspiration on 31/01/2012 under Google, India.

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Relevant links is one of the most heard concepts in link building. Online marketing aficionados will no doubt have heard it at least multiple times during their career, especially when they have just started out grasping the basic concepts of search engine optimization. A simple glance at any SEO forum can prove that as users engage in hot debates about how it is always only about relevancy links and about how you should always focus on obtaining links from 100% related websites. Otherwise, those links you just obtained will be merely a huge waste of time.

Do Check: Importance of Link Building

However, the issue of relevancy in link building is largely a myth as I will demonstrate in this article. There is obviously a certain advantage in obtaining truly relevant links but to argue that “irrelevant” links are useless is farcical. A link is a link, whether it comes from a relevant website or not. If you are starting out on link building and are worried about the issue of relevant versus irrelevant links, you should thus take the time to know exactly what the debate entails.

What are Relevant Links?

A relevant link is described as one that come from a website that deals with the same subject. As a simple example, taking the concept of relevant links into consideration, you should aim to obtain links from travel websites for your own travel blog or website. Taking this relevancy even further, if your website deals with travel to Mauritius, it would then be a great idea to obtain links from websites that also deal with travel to Mauritius (which typically is not going to happen). As such, there are actually various degrees of relevancy when it comes to links.

The Argument for Relevant Links

A hotly debated link building and search engine optimization topic is that only relevant links work. This side of the argument advances the fact that search engines will disregard links that are not relevant to the topic of the linking website or give these less weight. However, while search engines are now indeed extremely complex and can understand tons of things, it is still difficult for them to actually properly deal with relevancy in most cases. This is made even harder due to the fact that it is downright impossible to take into account people’s linking behavior.

For example, someone may be running a football blog from London in the United Kingdom and wish to link to a car rental website in Spain after traveling there to watch a football match. He might be thrilled to link to this particular website for football fans who want to rent a car during their holiday in Spain. While the websites in this example have absolutely nothing in common and this is technically an irrelevant link, it is actually a completely genuine link and. Moreover, in this specific case, the link to the car rental website is a true popularity vote as there was no link building or link baiting involved.

Similarly, we need to remember that just because someone runs a kind of website, that does not mean that is all he is interested about. It is also now becoming increasingly common for websites to deal with multiple topics that often have nothing in common. In these cases, the concept of relevant links become even harder to enforce, and search engines have no foolproof ways of knowing exactly when to count and disregard links other than to look for the Nofollow tag.

Moreover, the advent of social media is disputing the relevancy theory even more as links obtained through social networks cannot be given any relevancy measure. As such, you should not waste too much time worry about relevancy when developing strategies to earn links. You should instead focus on simply earning links and making sure those links will stay. Your search engine ranking will duly rise whether or not these links come from truly relevant websites.

The author writes on behalf of the Région Réunion website, which is very notable for fans of Reunion island for its exhaustive Culture Réunion and Economie Ile de la Réunion editorials.

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Internet Marketing:

Since the times of industrialization, there has been increasing amounts of competition in industries throughout the world. Moving on from local competition to national competition, there is now worldwide competition due the globalization of the world. Hence to give them a better chance in this race for survival, companies have moved to a new method of marketing and that is internet website marketing. This is creating websites of your product and services so that they are available to a large audience and if you get everything right, this does result in large boosts in sale. Hence companies have to try and be as accurate as they can when it comes to internet marketing.

What are SEOs?

The question that ‘what is SEO’ is something that people quiet often ask. Search engine optimization (SEO) is a way of making your website or product more available to the public when they do an online search using a search engine. The aim of the existence of any website is to attract traffic to it. The website maybe promoting a product or a service or any other reason but for all those reasons to be accomplished, a website will need traffic. Most internet users use search engines such as Google to search for stuff online. Hence the aim for every website should be come up as one of the top results in a search engine search. Using search engine optimization techniques will ensure that one moves on top of these results.

How can SEOs help make your Internet Marketing a Success?

There are a number of SEO techniques that a company or any business can use to make sure that website gets a lot of target traffic. Everyone should know the Secrets to Internet Marketing Some of them are mentioned as follows:

• Backlinks: The first one of these techniques in known as creating backlinks. A backlink is a link of your own website on another website. When you advertise on another website, it is always good to create a backlink there so that people who are interested are directly taken to your website. This is more convenient to them and will ensure good traffic.

• Article Marketing: Another great way to get some traffic for your website is to use article marketing. This method involves writing some short articles about your product, describing what it is and then use that to advertise. It is also a good idea to use backlinks in the articles. This method ensures that you get even better traffic ones that have more chances of buying your product since they would have read about it as well.

• Keywords: Another way to increase your chances of coming up on a Google search is to use appropriate keywords. The idea is not to use too much technical lingo and use as much of commonly used words as possible as most people don’t use those words to a search. Secondly the keywords must be relevant and describe your product as accurately as possible. This ensures that your website lands on top of the result page if done properly and hence get you traffic.

Therefore when using internet website marketing, it is advisable to use the above mentioned SEO methods to increase web traffic.

This is Guestpost by Matthew. He is a Blogger as well as a part time writer. Currently he is writing for Eternicom and Personal Blog.

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Incoming search terms:

• internet and seo
• most frequently searched words on internet

Link building is one of the best ways to drive the traffic to your website. In this process, you create inbound links to your webpage to increase visibility, credibility and awareness of your business among the millions around the globe. There are numerous link-building techniques that can make your website popular. Link exchanges or reciprocal links is a technique in where 2 websites share links each to each other. You can also submit content related to your niche (along with links) to popular article directories or write newsletters to get indexed by search engines.

Whenever a user enters a text phrase into a search engine, it evaluates the pages that relate to that query and returns the best possible results in front of the user. Two things that play an important role in this process include the link profile of the website containing the text phrase being evaluated, and the link profile of that page itself. Remember that a webpage with the better inbound link profile will get a high rank.

There are various efficient link building strategies that can help your website get wider search engine exposure:

Focus on your Strengths Instead of Weaknesses:

Reusing the best content on your website that has been driving maximum traffic to your business makes an excellent way to enhance your visibility among innumerable potential customers. Instead of writing some useless stuff and submitting it to the article directories, focus on the best content on your website for easy backlinks. You can write old articles from a new perspective or take your old infographic and rewrite it as an article to promote your business. It also makes a good idea to hire a freelance writer and ask him or her to rewrite the content for you.

Check your Rankings on a Regular Basis:

Make sure that you regularly check your rankings on your high-performing articles for the relevant keyword phrases. Re-optimize for terms you’re already ranking for. Try to get the main keyword phrase in anchor text links to the page. If there are new phrases that you think will drive traffic for you, insert them in appropriate places in the article. It also makes a good idea to add internal links from other pages on your site to those pages with appropriate anchor texts.

Get Links and Referrals from Previous Linkers:

Those who’ve linked to you in the past are more likely to link to your website again. Ask them if they know any other business that is interested in your niche. Make a list of the names you get from previous linkers and contact them on a personal level.

Ryan Cote has been in Search Engine Optimization longer than 10 years and is now working as a Project Manager at Ballantine Digital, a New Jersey SEO agency, providing social media marketing services.

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Anyone in SEO knows the part social media plays on increasing traffic. This development has sparked changes in 2012 that will require more use of social media in SEO strategies. With the increase in monitoring social media interactions and the ease of seeing the following a site has, Google and other search engines will be adding social media in their analytics next year. So how will this affect websites and blogs?

Social Media will be required:

In the past you could utilize social media sites such as Facebook or Twitter. Those days will soon be over. Social networks will be used to increase and decrease page rank within Google. This means if you are still holding out on creating a Facebook page or Twitter account, or haven’t really done anything with the one you have, you may want to revisit it and get some following.

Small Blogs and Sites:

In some circles, the smaller mom and pop blogs and sites are growing in popularity. In the following year the new analytics will get these low budgeted high quality sites more exposure. No matter the size of the SEO budget or knowledge in marketing, these small blogs will be able to increase page rank simply by networking socially. Even though social media will play a large part in page rank and SEO, it is still advised to add it to an already solid SEO strategy rather than depend on it alone.

Interactions will help more:

Merely having followers and fans is not enough. Another SEO change will be the interactions between the site and its social media contacts. This is simply a way for search engines to determine the true amount of value a site has. Engaging your followers in conversation, debates, and commenting will increase the credibility more than it does currently.

Do Check: Social Media Marketing: The First Step in Starting Your SMM Campaign

Social Media Management will be Key:

Between Twitter, Facebook, Google+, and LinkedIn, it can get overwhelming. When the new set of analytics comes out for page rank, there won’t be room for too many errors. How you manage your social media will play a big part in how well you do. You will want to create a routine, schedule, reminder, or set of rules for you to follow in order to assure all the sites are updated and running like clockwork.

Experimenting may help:

After you have completed the building of the social media section of your SEO plan, you will need to determine what is working and what isn’t. Just like the content on your site, what you post will determine your following. Track and measure your efforts on your social media sites and see what works and what fails. Optimizing your pages will assure you get and keep the following that Google is looking for.

New Tools for Social Media:

2011 was a huge year for social media and 2012 won’t be any different. With new procedures and requirements come new tools to help make it easier. Expect to see a lot of tools designed for monitoring, posting, and assisting you in your social media SEO. Don’t shy away from these tools. Do your research, get reviews and see which tool will help you in the long run.

Do Check: Learn about Twitter Rage

Social media is a large part of the internet today. More people spend time reading their friends Facebook status than they do reading the news. In SEO this is going to lead to success for your site or blog. Embrace the social media wave and make it work for you.

Web designer Mark Williams also writes for mintleaf studio in Melbourne, Australia. As a freelance writer, he is able to bring a fresh perspective on many topics like this one.

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Search engine optimization is something you can do alone. So If you do decide you will have you seo done in-house here are a few mistakes you should avoid. The fewer you do the more of a gurantee you have of establishing a ranking and presence on all three major search engines.

1) Uncrawlable

 Your robots.txt file missing or incorrect is just one small thing that can completely destroy the crawalability of your site. Others potential uncrawalable factors are full-blown flash site, no sitemap, and session-IDs.

2) Terrible Usability & Design

Your site architecture should mimic real life. You wouldn’t walk into an unstable building would you? The same goes for a user or search engine spider. If a search engine spider visits your website and links are broken it will make it even more difficult to rank and categorize. A user may just stumble around and eventually leave your site. In fact, if your navigation is horrible you can expect visitors to leave quickly.

Do Check: SEO Essentials for Web Designers

3) Poor URL Structure

There are just too many good CMS (content management systems) available for you to have faulty URL structures. Here is an example:

1. example.com/23243kjop.php (This is what you DO NOT want!)
2. example.com/this-is-what-you-want (This is what YOU WANT!)

Now if you have example number one you need to fix that as soon as possible. You could be missing out on a lot of visitors, search engine rankings, and of course possible clients.

4) Duplicate Content

Some companies are just too lazy to actually hire a freelance writer for unique content. If you can’t afford a few articles at 5$ a pop you probably shouldn’t be running a business anyway. Duplicate content will not get you into the search engine rankings. No rankings beats the entire point of actually having a website in the first place. Do yourself a favor and hire a writer that will write you up some unique content. I am sure you users and the search engines will appreciate it.

5) Keyword Research

This really can be tagged alone with duplicate content. You don’t just want any random content do you? Learn to do some keyword research so you know what you are actually trying to rank for. If you are a dentist in Alabama then you obviously want to target the “Alabama dentist” keyword, along with its long-tail partners.

Do Check: Strategies Which Help Your Keyword Research To Drive More Sales

I am one of those people who believe you should outsource what you don’t know how to do. So if you are truly thinking about doing your own in-house search engine optimization, think twice!

Johanna is a freelance writer that writes on a variety of topics such as technology and internet marketing. She also works for wish.co.uk where you can get some useful gift ideas.

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Now that we have explored the href="http://techspyre.com/5-things-you-must-know-about-seo-to-increase-traffic-and-page-rank/">things you need to know about SEO and the href="http://techspyre.com/6-ways-to-increase-likes-for-your-facebook-fan-page/">method of increasing Facebook likes, lets take a look at website optimization. Optimizing your website is necessary for making it appear more frequently and relevantly in search engines. This is because even if you are able to acquire a favorable search rank and visibility in the short run, your website can surely loose it if your content is not relevant to the keywords appearing in the search results. People are also likely to rate your website as spam to numerous phishing detectors, if your content appears to them as unrelated to the used keywords. Website optimization includes many varying factors that one has to keep in mind including, site structure, SEO and even Search Engine Marketing. The good news is that all these can be easily addressed by acquiring help from expert professionals like DigitalMoz, which is a company that provides href="http://www.digitalmoz.com/services/sem-philippines/">Search Engine Marketing Philippines and the world over.

Let’s take a look at three of the most robust methods of optimizing your website.

Avoid Unnecessary Structural Changes

As explained in previous posts, it is of immense importance that you keep your website structure optimized for search engine crawlers, while reducing too many outgoing links and also encouraging reciprocal link building at the same time. Your site structure should include a sitemap, proper tags, social media widgets (where necessary), an RSS Feed button and something to encourage visitors to go to other pages on your website (such as a related posts section). At the same time, one should also bear in mind that making too many structural changes can slow down the loading speed of your website, increase bounce rates and reduce returning visitors.

class="aligncenter" style="padding-left: 0px; padding-right: 0px; padding-top: 0px; border-width: 0px;" src="http://aliwaqas.info/wp-content/uploads/2011/12/Website-Structure.jpg" alt="Website Structure" width="386" height="306" border="0" />

Use Branded Keywords And Provide Relevant Content

Using branded keywords can optimize your website for search engines and also for increasing visitor time on your website. You must also ensure that your content is relevant and in line with the branded keywords. For example, if you have a technology blog, then it might be a good idea to use the name of a recently released Science Fiction movie in a post and to write something about it. Some bloggers for instance, use keywords like “Tron” and write posts to explain the concept behind the movie, its possible implications in the future, etc. You can embed a video like the movie’s trailer to make your webpage more relevant and to avoid visitor annoyance. Branded keywords (if intelligently used), can do wonders for your website and optimize it for search engines, returning visitors, reducing the bounce rate and increasing visitor time on your website.

class="aligncenter" style="padding-left: 0px; padding-right: 0px; padding-top: 0px; border-width: 0px;" src="http://aliwaqas.info/wp-content/uploads/2011/12/brands.jpg" alt="brands" width="504" height="394" border="0" />

Get Your Website Optimized

You can always get a helping hand from a service provider with years of experience and a strong reputation of optimizing websites. We would recommend you to check out DigitalMoz href="http://www.digitalmoz.com/">SEO Philippines, which is a group of experts who have the right knowledge and experience of optimizing your website.

There are numerous values attached to each link that is generated to and from your website. Some links (such as quality link backs) can bring incoming visitors and help increase your search engine page rank. On the contrary, too many outgoing links can result in reducing the search engine value of your website. One of the most important aspects of website optimization and SEO, includes proper knowledge of link building. Obviously you can avoid the hassle if you already have a good SEO service provider like href="http://www.digitalmoz.com/">DigitalMoz, which is a well know company that provides href="http://www.digitalmoz.com/">SEO Philippines and other countries.

Following is an overview of the five things that you should know about link building, to optimize your website.

Get Indexed More Quickly

To get your website, particularly blog to be indexed quickly, you can put a link on a popular website. The search engine bots are likely to crawl that website often and they might see your link and travel through it to your website. While getting quality link backs from established websites in the short run can be difficult, you can post your website links on websites like YouTube . However, it is advised that you do not spam your link but rather post it on e.g. your own YouTube channel. Other ways of getting your website linked with an established website can be to write guest posts on other blogs (and link to your website), leave your link to questions in online forums (the link should lead to relevant content), etc.

class="aligncenter" style="padding-left: 0px; padding-right: 0px; padding-top: 0px; border: 0px;" src="http://aliwaqas.info/wp-content/uploads/2011/12/get-indexed-fast.jpg" alt="get-indexed-fast" width="500" height="333" border="0" />

No Follow Tags

No follow tag can be applied to links and entire pages on your website to command the search bots to not to follow certain link(s). This ensures that specific links e.g. outgoing links, do not count for anything SEO related.  While there is some skepticism as to how much attention bots pay to the no follow tags, Bing and Google both claim to value the no follow tags.

class="aligncenter" style="padding-left: 0px; padding-right: 0px; padding-top: 0px; border: 0px;" src="http://aliwaqas.info/wp-content/uploads/2011/12/SayNotoNoFollow.gif" alt="SayNotoNoFollow" width="421" height="283" border="0" />

Reciprocal Link Building

While it is always a good idea to link to reliable sources, you are far more likely to get reciprocal link backs from websites who are more similar to your website’s content. For example, you are unlikely to get a reciprocal link if you link to the BBC website, than linking to a fellow blogger. While the potential websites providing you with courtesy link backs may be your competitors, they are still likely to link to your blog, if and when you link to them. This is because your link backs will provide them with fresh visitors and is likely to increase their ad revenue, and vice versa.

class="aligncenter" style="padding-left: 0px; padding-right: 0px; padding-top: 0px; border: 0px;" src="http://aliwaqas.info/wp-content/uploads/2011/12/SEO-Link-Building.jpg" alt="SEO-Link-Building" width="300" height="300" border="0" />

Link Priority

If two separate links on a webpage of your website link to the same page, then Google only uses the first (that appears in the code) of the  two links. This means that it is not wise to repeatedly link to a specific page from a single webpage. Furthermore, if you require doing so, make sure that the first link has a relevant keyword hyperlinked with it. However, you can use two or more links on a single webpage, to link to separate webpages on your website.

class="aligncenter" style="padding-left: 0px; padding-right: 0px; padding-top: 0px; border: 0px;" src="http://aliwaqas.info/wp-content/uploads/2011/12/1st-link-priority.jpg" alt="1st-link-priority" width="300" height="300" border="0" />

Use Search Engine Marketing

Search Engine Marketing companies can help your website acquire good search engine visibility, which often results in quality link backs. This is because websites appearing in the initial pages of search queries also get linked by websites that benefit from their content. You can always acquire the help of DigitalMoz href="http://www.digitalmoz.com/services/sem-philippines/">Search Engine Marketing Philippines, which is a company of expert professionals that can optimize your website and help you get quality backlinks by enhancing the search engine value of your website. For more information, visit href="http://www.digitalmoz.com/services/sem-philippines/">DigitalMoz website.

Like most companies, yours has likely entertained the idea of a business blog, but never taken the steps to get it off the ground. Perhaps your concern lies with cost, or with the ins and outs of running a blog. If that’s the case, then don’t despair. A business blog is an essential aspect of success in online marketing. It’s inexpensive, easy to maintain and one of the main reasons why companies of all sizes have eschewed outbound marketing approaches for inbound marketing strategies. So what are the main benefits of a business blog?

Building Your Company’s Brand

A well-designed business blog can not only accentuate your product and service offering, but it can help distinguish your company within its market. Today’s blogs allow companies to provide their users with continually updated content, content that helps to provide users with more than just information on a product. Companies use their blog to update their customer base on best business practices, industry procedures, news and the cost-per-use benefits of using their products & services. In essence, the blog is used as a valuable resource for customers who want the most up-to-date information about the industry and its makeup.

Segmenting Your Customer Base

Today’s blogging platforms help companies to segment their customer base in terms of their likes & dislikes, their age, education level, where they live, ethnicity as well as their marital status. All of this can be done by placing a simple widget within the blog itself. Segmenting a company’s customer base was once the domain of the large corporation, ones with large marketing departments whose sole purpose was to track the performance of their outbound marketing strategies. Today, companies use their blogs and analytics to analyze their visitors at a granular level. They can track their click-through-rates, thereby isolating which icons pique their readers’ attention. Inbound marketing through a business blog has moved marketing from a moving target to one where specific measurements are the rule of the day.

SEO Optimisation

A business blog is a tool which an online marketing company would employ, as search engines such as Google, Bing & Yahoo love sites which are continually updated with fresh, quality content. However, it’s not merely about pumping out one article after another, but ultimately about accentuating that article with interactive videos and using social media marketing platforms that push that content out to the most interested parties. The most successful business blogs make each and every new addition to their content something to celebrate. They not only use their blog to advise customers on best practices, but also to update them on recent events within the industry and to educate them on the biggest issues facing their market.

Establishing Your Online Marketing Presence

Let’s face it, maintaining an online marketing presence is vital to your company’s future. It lowers your company’s costs of customer acquisition, increases your marketing ROI (return on investment) and builds strong customer relationships by incentivizing your readers to return for more valuable, well-written content. The costs of a blog are a fraction of the costs of conventional outbound approaches. Being searched online is much less expensive than searching for customers with print, radio, TV, billboard and magazine advertisements. Having a blog allows you to deliver information directly to those who need it most. More importantly, it provides your customers with a reason to return, time and again. Can you better match their needs by having a business blog? Most definitely! Is it a cost-effective way to support your company’s website.

There’s a reason why so many companies have decided to use business blogs to grow their online presence. It’s easily maintained and provides customers with a chance to interact with their vendors in ways like never before. Use it to promote your products & services, or use it to accentuate your company’s capabilities and knowledge. Either way, a business blog has to be an essential part of your online marketing strategy.

Bird and Co is a website design company, developing business websites and providing effective online marketing services.

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