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TCF-Rahbar Program-1

Posted on 12 February 2012 by Tea Server

“Pakistan has immense amount of good people. They just need a chance to show their goodwill for this country”.

Something so powerful said by Mr. Salman who is the co-ordinator at TCF Rahbar Program, Saifal Goth which serves the purpose of mentoring 8-9-10 grade students to become better citizens of this country by choosing right career paths and making right decisions at right time.

You just need that one moment to see the genuine efforts these people make to bring a significant difference in anyone’s life. I being a complete stranger was picked up by one of the mentors from my Radio Station, followed by picking up two more mentors, heading to another corner of the city which is beyond Gulshan-e-Maymar. I would quote Ammar (one of the mentors) , here. “I had been to power house chowrangi before but never took a right turn to see where it leads to. Now I know that there is a world beyond city living there that is called Saifal Goth”.

Reaching the place and realizing that the bus “N” comes there, was such a joy because it goes directly from the place where I live. So next time if I want to visit Saifal Goth, I knew what way I was going to take :) . The way to school was determined by the wooden stairs been placed by KESC officials in front of a PMT around the corner, followed by 3 dogs sitting by a house and the three bumps on the road that if crossed, indicated the sign of victory for a person :)

The first thing I saw when I looked around was the vibrant red building having written The KFC Campus on it ( which actually made my stomach growl for a while hehe ) and there was Yusuf Rehman Campus on the other side. The room where the session was to be conducted for which I was invites as a HERO speaker, was being set up by the mentors and you know who the mentors were? HR executives, Dentists, Accountants from audit firms, Managing Directors and Managers from Banks, Psychologists. Imagine all these people giving their time and efforts TOGETHER for a noble cause of telling directions to the children to make them believe that their lives can be better at a certain point in life if they act like creators and not victims for what they experience in lives.

There is so much to talk about. Shall be discussing about how I started about myself , ended up in tears, was overwhelmed by the claps and words those kids said for me and the conversations I had with mentors while having a chit chat with them. :) Keep yourself posted.

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Syndicated from: Soul of Life!

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Pakistan 2011: the Movie…at a TV set near you!

Posted on 05 January 2012 by Tea Server

By Ghazala Akbar:

Sonia Gandhi once imperiously remarked that the Indians need not bother going to war with Pakistan anymore, the invasion of Indian TV was enough. She had a point. For a while, the murderous machinations and dynastic power- struggles of Indian soaps had people hooked.  Not anymore. Indian soaps are passé. The gripping political drama unfolding daily on our TV screens is a serious challenge not just to Bollywood but Hollywood too. Over the past year, every genre has been represented: tragedy, high comedy, farce, buffoonery, drama, action, war, murder, spy thrillers, musical extravaganzas and a bit of soft porn too.

Such is the quality of live political theatre that I cannot remember the last time I watched a film on television. Who needs expensive blockbusters from across the border to feed our fantasies? Why would anyone go channel surfacing — when our rulers, allies, security forces, politicians, cricketers and celebrities provide non – stop 24/7 entertainment? Who needs a burger when we can all have steak at home!

2011 began tragically with murder most foul — the death of the Punjab Governor, Salmaan Taseer, heroically championing the cause of a poor Christian woman, sentenced for blasphemy. If that wasn’t maudlin enough, what followed was a worse tear- jerker. Clerics — usually in surplus in Pakistan suddenly became scarce – too scared to lead the funeral prayers for the slain Governor.

The final dénouement in the sorry tale was the odious spectacle of the self- confessed smiling assassin showered with rose petals by Lawyers — the very same that had marched up and down Constitution Avenue in support of the Rule of Law. Thankfully, a judge had the courage of his convictions to sentence the killer. The long-awaited decision of the Appeal Court is another story.

February brought us an international spy thriller complete with a car chase, shootings and carnage in the streets of Lahore. Footage of the arrest and interrogation of Raymond Davis by the ‘Keystone Cops’ of the Punjab Police went viral. Intriguingly, a miniature camera located between the suspect’s feet activated the filming. A support car coming to his ‘rescue’ also ran over a couple of bystanders adding to the body count. And just who was this trigger – happy, gun – toting suspect? A ‘diplomat’ allegedly fleeing armed motor- cycled muggers at a busy intersection in Lahore who just had to shoot in self- defence. Naturally.

No less a personage than the US President vouched for his credentials. And since we are a hospitable, law- abiding people who honour diplomatic immunity, we bent over backwards to find ways to absolve him of guilt. Shariah law ironically came to the rescue. A clause was invoked and Davis ‘forgiven’ after the payment of blood money to the victims’ families– but– not before another sad twist : the young wife of one of the ‘alleged robbers’ overcome with grief, ended her own life. End of story.

The ides of March claimed yet another fatality. Poor Shahbaz Bhatti, the outspoken Minister for Minority Affairs was gunned down for having the temerity to remind the Majority about the rights of Minorities! The brave man should have read George Orwell and learnt not to speak out of turn. In the State of Pakistan, all men are created equal but some are more equal!

Riveting as these episodes were, they were a mere trailer for May Day’s mega blockbuster: the Death of Osama Bin Laden. Without our censor’s knowledge, this film played to packed houses globally. Audacious US Navy seals  swooping down in helicopters, shooting their way to bag and bin the world’s most wanted terrorist in his ‘luxury pad’, was an instant hit worldwide.

Our US allies in the War on Terror, didn’t think it worth their while to give us a role to play. Not even as an extra. While champagne corks popped at the White House in an orgy of self- congratulation, we had to eat humble pie and suffer the additional agony of our picturesque garrison town continually mispronounced as A – BBOT- A- BAD! Surely, the BBC ought to have known better!

As if things were not bad enough when another scary episode sent us cringing for cover. Masked terrorists disguised in ‘Star Wars’ attire sneaked into a naval airbase in the heart of Karachi. Only the bravery of our security forces foiled their evil intent after a tense gun – battle lasting several hours. Reassuringly all through the crisis, the Minister of the Interior provided a running commentary soothing shattered nerves.

Soon after, another jolt shook our equanimity: the mysterious murder of a journalist, Salim Shahzad. Nudged gently but firmly not to poke his nose in sensitive matters relating to state or non – state actors, he did not take the hint. Neither did the unfortunate Wali Babar in Karachi. After too many questions about ‘target killings’ the TV Reporter became a target himself –confirming our prime position as a dangerous place for journalists.

In July, the citizens of Karachi decided to steal the show with a gory episode of their own: the killing fields of Karachi. More mayhem, more body bags and even more confused incoherence from the Interior Ministry were the main themes of this sordid drama. Not to be outdone, trigger- happy Rangers started their own sideshow. A petty thief, pleading for mercy was shot at point blank range, in full view of the camera in a public park.

Meanwhile in the badlands of Baluchistan, some unlucky Chechen men and women were mistakenly ‘taken out’ as terrorists by the Constabulary. In other areas, members of the minority Hazaras and ‘dissidents’ were being systematically decimated. Exactly who was killing who and why is of little consequence in this perplexing plot. In Khyber- Pakhtoonwa, the Taliban regularly reminded us of their explosive presence. Drones continued to strike ‘terror’ in South Waziristan adding to a continuous supply of new recruits to their cause.

The festival of Eid released Pandora’s Box, a brilliant, virtuoso, unrestrained performance by the former Home Minister of Sindh. His remarkable presentation received extremely high TV ratings – the dramatic use of the Holy Book as prop was an unforgettable highlight of the two- hour soliloquy. Several weeks later, a London production house came out with a four – hour epic. A vintage rendition of a golden oldie rang the curtain down on this superlative show that ran to packed houses nationwide.

Not shy of being in the spotlight, the perpetual drama queens, our star cricketers entered the limelight with a courtroom drama of their own.  Sadly, their coached appearances at Southwark Crown Court, UK were as unconvincing as their play-acting during the Oval Test in England last year. The show flopped miserably with Messrs. Butt, Asif and Amir reduced from fallen heroes to zeroes.

Come September, Admirable Mike Mullen took us all by surprise with his own version of ‘Tinker, Tailor, Soldier, Spy.’ Mullen’s muddled story – line brazenly accused our security services of sponsoring a network of non – state actors and re-writing a counter script for the end – game in Afghanistan. It backfired. In a remarkable show of unity, the civilian government, raucous TV Anchors, politicians, ghairat brigades and the public booed and hissed in unison. Flying in to soothe ruffled feathers, Mrs. Clinton was publicly but politely accused of acting like a nit-picking Mother-in-law.

Mullen’s story however would not go away. It sprung back with a vicious new twist at the end of October. A rejuvenated and revamped Khan tweaked the tail of the Lions in Lahore with a spectacular televised musical extravaganza. Not only did fans dance in the aisles, his revelations rocked the boat, setting the scene for yet another blockbuster: Memo gate. A 007 wannabe got star- billing in this US- Pakistan joint production. Our Ambassador to the US has a dubious supporting role.

As we grappled with at the turns and twists of this complex saga, a brief exposition of Ms Veena Malik provided us with a moment of light relief. Then all hell broke loose. NATO helicopter in an incident of ‘friendly fire’ picked off our soldiers at the Afghan border, martyring 28 and wounding countless others. With friends like these, who needs enemies!

All this flak was too much for the beleaguered President who suddenly took to his bed. His unidentified ailment and dash to Dubai fuelled yet another mystery: the curious case of the missing President. Was his illness genuine, a reaction to the strain of the on-going Memo gate saga or something entirely unrelated? Who knows! Anyhow, it was short and sweet with a happy ending when the President returned to Islamabad with his customary grin. Who will have the last laugh is a moot question.

Finally, as the holiday season approached we settled in front of the box in anticipation of yet another extravaganza. (The Information Minister’s impromptu crying act on the morning of the holiday was a dampener but did not deter us from making merry). Billed as the greatest show on earth, the Tehreek- i- Insaaf spectacle promised to be like no other. For weeks, we had watched in bemused incredulity as self- proclaimed rebels and all the King’s men of yesteryears, shaved, showered and applied fresh make-up in preparation for supporting roles to the Rising Star, the man of the moment, Imran Khan.

Could he walk where angels fear to tread? Would the cast of thousands rally to his call? On the founder’s birthday, in the city of lights, by the dramatic setting of the Quaid’s Mazar, the Hero finally took centre stage. Amidst a glow and a roar, He came. They saw. He conquered.  Move over Shahrukh, Saif, Salman and Amir. We have the real thing, our very own King Khan.

Come December 27, we remembered Shaheed Mohartama Benazir and other fallen comrades. The cameras panned towards the dusty plains of Ghari Khuda Bukhsh and the graveyard of the martyrs in the towering tomb of the Bhuttos. There was pathos, passion, poetry and the evolving script of a new work- in – progress: the son also rises.

And so we come to The End. As we usher in the New Year, book your seats early for the next episode of Pakistan: 2012. It is still a working title and your guess is as good as mine. Will it be Great Expectations, Gone with the Wind or the Night of the Generals? Whatever we choose to call it, you can be sure it will be a sensational international box- office hit!  As Larry King used to say on CNN, Don’t go away!

Syndicated from: Pak Tea House

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Lazy Pakistani’s to Remember Salman Today, Forget 364 Days

Posted on 04 January 2012 by Tea Server

In the interest for internet traffic, ATL media buying and appearing cultured, the supposedly literate members of Pakistan have come together to celebrate the man that was – Salman Taseer – and pose rhetoric questions about his sacrifice only to forget the matter for the next 364 days. The tactic will undoubtedly cause readers and [...]

Lazy Pakistani’s to Remember Salman Today, Forget 364 Days is a post from: PakMediaBlog All Rights Reserved.



Syndicated from: PakMediaBlog

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5 Lessons from Imran Khan & PTI Branding and Marketing Strategy

Posted on 26 December 2011 by Tea Server

PTIJALSA in Karachi

Last two events of PTIJALSA both in Lahore and Karachi presented a new, and for many an unexpected support to this relatively new political force in Pakistan. Tahreek-e-Insaf was formed in 1997 as a movement for justice. There were handful supporters who continued their loyalties for a party that did not have any backing from the masses.

So what changed public perception about the party and how did Imran Khan managed to raise its brand equity to a level that pulled out the most lethargic people to support his Jalsas in the two major cities of Pakistan.

Before we start analyzing it deeper, one must realize that the most powerful global brands are using entertainers and sportsmen in increasing their brand value. The reason is simple, people follow entertainers and sportsmen, and hence they are able to create massive market for the brand.

Lesson 1: Imran Khan realized this and combined the two, his value as sportsman and team captain together with entertainers such as Shahzad Roy, Abrarul Haq and the Salman Ahmed.  This classic combination worked in the early days and started creating some vibes.

Lesson 2:  PTI realized that the older generation in Pakistan has become somewhat rigid and youth is easily transformable because they are frustrated with the usual politics. He focused at youth as the segment that he wanted to market PTI brand to and youth is mostly attracted to music. A job well done by Shahzad, Abrar and Salman for early mobilization for youth power.

Lesson 3: Imran Khan used the success stories of Shukat Khanum Hospital and NAMAL College as tangible examples of successful projects initiated by him that are considered as most transparent and corruption free private sector initiatives. He used these two projects in projecting his leadership and team building capabilities.

Lesson 4: PTI clearly outran its competition through effective use of technology. Pakistan has around 22 million internet users of which 5.5 million are hooked at facebook and about 0.5 million are twitter users. Imran created a dedicated team of techies to capitalize on this massive opportunity. As result of this, PTI has over 200,000 fans on Facebook. Imran’s own page has over 300,000 fans and around 150,000 twitter followers. This helped PTI mobilizing massive crowd at both Jalsas. During the Karachi Jalsa, at onetime 98 tweets per second were being sent that helped in trending PTI, PTIJALSA and IK on global Twitter trends.

Lesson 5: PTI has been branded as a political force that will address the issues of corruption, nepotism, injustice and inequitable treatment to poor masses of Pakistan. This careful positioning of PTI brand has now established that the people of Pakistan can count of them as a true movement for justice.

Media support was cherry on the cake, and why don’t they support the Tsunami. PTI brand has become so powerful that it started attracting political giants from other parties. This is however also a caution point for Imran Khan and his team, they really need to carefully evaluate the individual for credibility before offering party membership. Any wrong decision at this stage will hurt the brand image!

Syndicated from: Hammad Siddiqui Blog

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PPP fears judiciary, not army

Posted on 16 December 2011 by Tea Server

On 6th of December, President Asif Ali Zardari was attending routine meetings at the President’s House when he fell unconscious. Zardari has prior medical history. There were fears it was a heart attack or a stroke. After a brief checkup, physician Col Salman declared him fit. But he was flown to Dubai on an air ambulance for a complete checkup, and was admitted to Dubai American Hospital.
As soon as he left Pakistan, there were rumours in the mainstream media that he had resigned after a ‘soft coup’ by the military. Analysts and politicians speculated the president would not return. Brigadier (r) Asif Alvi, who has served with army chief Gen Ashfaq Kayani, says that was not likely. “Kayani would be the last person to carry out a military coup,” he told TFT.

A close aide of the president agrees. “We have no one to fear but the judiciary,” he said. “If there will be a coup, it will be a judicial coup and not a military coup.”




An uncompromising Nawaz Sharif is ready to take up any opportunity that comes his way, especially after being shaken by the growing popularity of his rival Imran Khan

Already under pressure because of the Supreme Court’s probe into the Memogate affair and its decision that that the NRO was illegal, Zardari’s team failed to deal with the new crisis in a coordinated and coherent way. But they do have faith in their leader. “The clever Zardari I know will overcome this crisis,” the president’s aide said. “He has outsmarted his rivals and critics for more than three years now.”

“The timing of the NRO decision and the way the Supreme Court is hearing Nawaz Sharif’s petition on Memogate has worried us,” a source close to the president said. After the apex court rejected the government’s plea on the NRO, Zardari enjoys “no immunity whatsoever”.

But that is not the PPP’s problem, according to veteran party leader Taj Haider. “We have been facing court cases for a decade and a half and we are ready to face them again,” he said. Taj Haider, who is also the general secretary of the party in Sindh, said the NRO was a tactical move by PPP leaders that allowed them to come back to Pakistan.

“Right-wing and reactionary parties are trying to use the Supreme Court,” he said, “but they will not succeed.”

Article Box
Seizing opportunity - Nawaz Sharif at the Supreme Court
Seizing opportunity – Nawaz Sharif at the Supreme Court
Article Box
The liberal Muttahida Qaumi Movement (MQM), one of PPP’s biggest allies with 25 National Assembly seats, has been looking at the crisis from the sidelines so far. “We have already been facing false charges, NRO or no NRO,” party spokesman Faisal Sabazwari said. He said his party would not support “judicial adventurism”.

The Awami National Party, another key ally of the PPP, is standing by the president. Its leader Asfandyar Wali had recently met President Zardari to form a strategy to counter any move against the Presidency. “We support a free judiciary, but not judicial activism,” a party leader said. “The judiciary has to be impartial.”

Clearly under pressure, the PPP invited its chairman Bilawal Bhutto Zardari to Pakistan. The young leader was filmed meeting the prime minister wearing an ajrak and a Sindhi topi, indicating the party is defiant and playing what is known as the ‘Sindh card’.

“The timing of the NRO decision and the way the Supreme Court is hearing Nawaz Sharif’s petition on Memogate has worried us,” a PPP leader said

Babar Awan, the former law minister, also played the victim in a recent press conference. He alleged that Nawaz Sharif was given special protocol at the Supreme Court. The apex court rejected the allegation. “We hope that baseless allegations will be avoided in future and the dignity and respect of the apex court will be maintained,” it said in a statement issued last week. “No one was given any protocol or any special favour as far as entry into the court premises or Courtroom No 1 (the chief justice’s courtroom) is concerned.” But Dawn News aired footage that it said showed the contrary.

An uncompromising Nawaz Sharif is ready to take up any opportunity that comes his way, especially after being shaken by the growing popularity of his rival Imran Khan in Punjab. “He is desperately seeking out a deal with the military,” a source in the PML-N said.

Yasin Azad, the president of Supreme Court Bar Association, he was “against any sort of politicisation of the Supreme Court of Pakistan and the court’s involvement in political affairs”. “It is important that the Supreme Court doesn’t fall into a trap and undo the democratic process,” said a former judge asking not to be named.

The mood is tense in Islamabad with the Supreme Court clearly in the driving seat. The military seems to have decided to sit back and watch. 

Syndicated from: AKC

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