Tag Archive | "North America"

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Etihad Airways Announces Flights to Washington, D.C

Posted on 23 February 2012 by Tea Server

 

Etihad Airways Announces Flights to Washington, D.C

Etihad Airways today announced the launch of non-stop daily flights to Washington, D.C., the airline’s fourth destination in North America, from March 31 2013, subject to regulatory approvals.

James Hogan, Etihad Airways President and Chief Executive Officer, said: “No other UAE carrier is offering nonstop services between D.C. and the UAE, so this capital-to-capital link is a huge opportunity for Etihad Airways.” The new service will further strengthen the political and economic ties between the National Capital Region and the UAE. In addition to strong economic ties between the US and UAE, the two countries also have significant mutual investment in educational, technological and cultural sectors.

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The Brilliance of the Minarets

Posted on 22 February 2012 by Tea Server




In the name of Allah, The Merciful to the believers and non-believers in this world and to the believers only in the next world. Praise be to Allah the Lord of the worlds. To Him belong the endowments, generosities, and proper commendations. May Allah raise the rank of Prophet Muhammad and his pure and kind Al and Companions, and protect his nation from that which he fears for it.

Thereafter; the knowledge of the Religion is among the best of the acts of obedience; and it is the most worthy of allocating the precious time it takes to acquire it. This is especially so because at-Tirmidhiyy related that the Prophet, , said: <>


The greatest of all knowledge is that of the fundamentals of the creed. This is why the Messenger of Allah taught it to the Companions prior to teaching them the rules of the Religion. In his book, Misbah az-Zujajah, al-Busiriyy classified as sahih what Ibn Majah related that Jundub Ibn ^Abdullah, may Allah raise his rank, said: “We were with the Prophet of Allah, , as young men. We learned the matters of the belief before we learned the Qur’an. Then we learned the Qur’an which added to our belief.”

We have found the ^Aqidah (creed) advocated by Shaykh Fakhrud-Din Ibn ^Asakir, may Allah endow mercy on him, to contain a multiplicity of meanings in spite of its brevity. In it, the author summarized the creed of Ahlus-Sunnah wal Jama^ah with a few brief terms. Its words are easy for children to memorize and enjoyable for adults to study. Furthermore, it became famous among the Muslims. These qualities inspired us to explain its terms in order to facilitate learning and to propagate its message without using lengthy explanations.
We presented what we wrote to the Renewer of the Century, the Shafi^iyy of this Era, the Rifa^iyy of the Time, the Defender and Reviver of the Sunnah, the Negator and Eliminator of the Innovations of Misguidance, the Faqih and Scholar of hadith, the Adherer to the Fundamentals of the Religion, the Linguist, ash-Shaykh ^Abdullah Ibn Muhammad Ibn Yusuf Ash-Shaybiyy, al-Qurashiyy (by lineage), al-Harariyy (by home country), known as al-Habashiyy (Al-Habashiyy: refers to the fact that he is from al-Habashah, a country in Africa known as Abyssinia. The companion and cousin of the Prophet, Ja^far Ibn Abu Talib, immigrated there along with other companions.), may Allah protect him.
He changed certain parts, added words to others, and approved the rest. We attempted to translate this document to some of the many languages in existence. We were assisted in our endeavors by the translation teams of the Association of Islamic Charitable Projects (AICP of North America) in North America, France, Ukraine, Australia, and China. We succeeded in producing translations in English, French, Spanish, Urdu, Russian, Turkish, and Chinese.
We did this in the hope of earning the reward promised in the hadith of the Prophet that was related by al-Bukhariyy: <>

We named this treatise The Brilliance of the Minarets. May Allah make it useful and widespread.
Collected From:http://www.aicp.org/islamic-information-mainmenu-42/english-mainmenu-44/131-the-brilliance-of-the-minarets

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Transform Marketing Conference 2012 -Part 2

Posted on 21 February 2012 by Tea Server

 
Transform Marketing Conference
Transform Marketing Conference

This is the second part of the Transform Marketing Conference 2012.

Brand Engagement: Achieving Higher levels of performance and results.

Salman Yousuf – Brand Manager – Gillete, Braun, Oral-B & Duracell

Salman Yousuf – Brand Manager – Gillete, Braun, Oral-B & Duracell

Salman Yousuf – Brand Manager – Gillete, Braun, Oral-B & Duracell

  • A brand is a person’s gut feeling about a product or service.
  • Interactions + Feelings = Brand
  • Stairway to Brand Heaven & Hell : positive interactions and consistency send a brand on its way to brand heaven like Google, unpleasant interactions and inconsistency lead to brand hell like Vista.
  • Brand Engagement is basically a person taking voluntary action with a brand in a way that will drive brand preference and thus purchase.
  • BE drives engagement/action which pushes brand to TOM (Top of Mind) which finally leads to consumer advocacy.
  • Consumer engagement:
    1. Matters to the consumer
    2. Serves the brand
    3. Need to seed and feed
  • Heineken one of the leading beer brands in the world, came up with dual screening campaign during the football world cup whereby people could choose the camera angle as well as predict goals and penalties to win prizes. 
  • Nike came up with the ‘Write the Future’ Campaign, a challenge to counter Adidas’ sponsorship of the world cup. This campaign spawned retail space, social media, pretty much everything and resulted in a staggering 7.1% increase in sales in addition to raving reviews from the prestigious publications.

  • Domino’s ‘Show Us Your Pizza’ was a successful campaign that ran into problems midway through.
  • Domino’s objective was to show that it didn’t use any photoshop effects on its pizza promotional communication, and what they consumers saw in the ads was what they actually got delivered. It showed behind the scenes tricks of how food photography is tampered to give a great artificial image of the food item. It then offered its customers to send photos of its domino’s pizza they bought and win $500 worth of free pizza.
  • All these photos were posted by the customers on social media, and to Domino’s horror, some of the pizzas were delivered in appalling condition. In order to recover from this PR damage, the CEO himself appeared in an ad showing one of the spoilt pizzas, apologized and promised free pizzas or refund to these customers.

  • Gillete Groomin Gurus was a local campaign launched to increase the penetration of Gillete Mach 3 amongst the youth using Strings as brand ambassadors. The team visited different universities all over the country to impart grooming advice. Moreover, people were given free tickets to Strings concert on the purchase of Mach 3, and the concert itself was organized by Gillete.

 

Salman Yousuf – Brand Manager – Gillete, Braun, Oral-B & Duracell

Salman Yousuf – Brand Manager – Gillete, Braun, Oral-B & Duracell

Q&A SESSION

Q. Do you know Pakistan has only 10% internet penetration, then how can you expect to reach people through this medium? Why are you only going to private universities, why not to government institutions?  Plus your marketing strategy is such that it ignores the people with beards. – Kashif – Oasis Insights

A.  Who you target depends on your product and its target market. We approached the people that we did because we felt that was our target market.

 

Neil Christy: That was a very polite way of putting things. The point is, people with beards are not likely to buy a product as Mach 3. As such targeting a segment from where you’re not going to generate sales is just a complete waste of money.

Secondly, the impact of the internet is largely downplayed and underestimated in Pakistan while the top 10 fads/trends to appear in Pakistan in the last couple of years, Sialkot beating, Imran Khan campaign, were largely a result of social media. 

 

 

The Power of ‘No’

Shahzad Nawaz  – CEO Shahzad Nawaz Consulting

 

Shahzad Nawaz
Shahzad Nawaz
  • Franka Rose refused to sit at the back of the bus just because she was colored.
  • 136 people died in Lahore because of the medicine tender going to the lowest bidder pharma.
  • Corporate world is in a rat race. And even if you win that race, you’re still a rat.
  • There’s a culture of staying late in the office, and employees are afraid to say No to that.
  • CEO is the wrong title given to me. I’m not a proper company. I’m just a one-man operation. I prostitute my time when I need to make some bucks.
  • No one is free in today’s world. Even the CEO is a servant of the corporation that he works for.
  • Billboards is one of the most dishonest businesses in Pakistan. I was the first one to introduce them here, but then when I realized you had to grease so many palms to survive, I got out. People have made billions in this business.

Q. How do you get out from this rat race? Where do you start? Yasmeen Zafar IBA

A. To be brutally honest, resign if you don’t agree with it. However, this drastic step is not always feasible, especially from an economic point of view. Even Islam tells you to stop an evil either physically, verbally or at the very least in your heart. So start with that. And don’t compromise on your values.

Q. Why aren’t our ad agencies churning out good creative ads? Why the same stuff is being copied time and again?

A. That’s because our ad agencies don’t have the guts to say No to client if he wants something nonsense. I left the advertising world back in 2002 because of such issues especially exploitation of women. I only once used a woman in an ad and even then it was because it was the requirement of the strategy not the client. The creative doesn’t bother coming up with something original because they know the seth of the advertising agency would reject it instead of defending it if the client doesn’t like it.  

Neil Christy:

You can afford to say no to people since you’ve already made a name for yourself. But people starting out in their career, how are they going to get anywhere if they say no to everything.

A.  By no I meant, something which is not ethically fit with your values. Don’t compromise on that. The sustenance that has been ordained for you, you will get one way or the other. It’s up to you how you earn it.

 

Neil Christy:

Shahzad Nawaz
Shahzad Nawaz

If I start saying No to my clients, pretty soon I will be sitting outside. You have to listen to your client and give him the brand strategy that he wants. You can’t run an ad agency with more disagreements than agreements with your client.

  • A. By brand I meant Life. There’s a Chinese proverb that says Life is like a room with two doors. You enter from one door, spend some time and leave through the other without any trace. Only a few are able to write something on the walls of the room whilst there.

 

Brand Building in Cultural Tension

 

Taher A.Khan

Taher A.Khan

 

Taher A. Khan – Interflow Communications

  • I once told Unilever chairman he doesn’t need to hire MBAs to run their marketing. The poor souls don’t have the liberty to provide any input. All the creative templates come from abroad. All that the people on the ground need to do is execute them. And that can be done by any person with a little bit of marketing experience.
  • Once I asked their brand manager the reason for blindly following the strategy from India for a tea brand which involved people performing a classical dance which wasn’t going to work in Pakistan. He said that if he rejected that coming up with his own strategy and that didn’t work, he would lose his job. But if he followed the dictated strategy and that didn’t work, he would still keep his job.
  • India used to have the same problem. But the Indians have discovered themselves and are shedding their colonial skins. They’ve finally learnt to say No.
  • Today, dramatic changes have the potential to occur at a breakneck pace courtesy social media.
  • Visited Egypt just a couple of months before the Arab Spring and there was not an inkling of what was coming. Hosni Mubarak was still popular and very much in control.
  • There are 6.2 million Facebook users in Pakistan. The largest newspaper in Pakistan has a circulation of not more than 0.5 Mn. The largest English newspaper has an even less at 400,000.
  • Marketers still rely on the newspapers by and large.
  • Mass media of today is social.
  • Ad agencies today have different creative and digital departments which is strange. If a creative doesn’t know how to use digital media, he doesn’t deserve the job. When television first started, the creative didn’t know how to come up with TVCs, but they learnt it fast and today a creative is not considered worthy if he can’t come up with TVCs.
  • Marketing has evolved: from a controlling phase to a shut-out phase to a conversation phase.
  • Marketers today have to engage customers in conversations.
  • Conversation leads to relationship which leads to affinity which results in communities.
  • Marketers need to be out there where their target market is. If they can’t sit in a dhaba or ride a bus, they’ve no business being in this profession.
  • Rizwan Jamil, one of the Unilever directors once spent three days living with a poor family as part of a ethnography study. He was shocked to see that the family had just boiled water with sprinkled spice along with a chapatti for all the three meals of the day. That was the extent of their poverty, and yet contrary to what we believe, they were all cheerful. They didn’t have the line of thinking that because of our abject poverty we are doomed, as so many of us far better-off than this family think.
  • The strategy for the Big Idea is only possible from the intersection of customers insights and the brand’s best self.
  • Mountain Dew sells more than Coke in Pakistan. Last month it sold more than Pepsi, becoming the largest selling soft drink in Pakistan.
  • In Pakistan, it sells most in Khyber Pukhtunkhwa. Ought to be called the official drink of Taliban.
  • Outside of North America, Pakistan is the biggest market for Mountain Dew in the entire world.
  • Today on an average, 25% headlines in the world are negative, 3% positive and 72% neutral.
  • Azme Alishan is a local brand we’re trying to build to rekindle the spirit of patriotism. It’s brand motto is that Pakistan would be a better place if we saw the glass as half full and not half empty.
  • The brand has received some noteworthy success: 80,000 facebook fans, 60,000 youtube views, 600 tweets and 210 followers.
  • What Azme Alishan has done is inspire other brands to come up with such uplifting projects. Telenor’s Karo Mumkin was a direct result of that, which was then followed by Mobilink and Cadbury.
  • Azme Alishan has spawned many sub-brands including:
    • National Song Competition
    • Challenge Hai Pakistani
    • Manzare Pakistan
    • Behtar Pakistan
    • Azam Awards
  • Cadbury is just one of the brand that wants to sponsor the Azam awards.
  • In today’s world, the only way forward for sustainability is a compelling narrative and an engaging dialogue.

 

Taher A.Khan

Taher A.Khan

Transform Marketing Conference
Transform Marketing Conference

 

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  3. Transform 2011- What’s Next in Marketing, Media & Advertising Transform 2011 marketing conference organized by Event Architects was held…

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Student Perspective: McGill University

Posted on 15 February 2012 by Tea Server

Even though I’m originally from Pakistan, I have lived in North America for most of my life. The only time I had experienced true Pakistani culture was before I moved to America, and during my occasional visits to Pakistan. Besides that, I had only experienced western culture firsthand. Furthermore, when it was time to apply to colleges, viewing it from a Pakistani standpoint was probably the least of my concerns. Like most people, I was only concerned with pursuing an undergraduate program from a well recognized university, which eventually turned out to be McGill University.


McGill is certainly one of the most well known universities around the world, and its undergraduate programs are second to none. Ranked as one of the top 12 universities in the world, alongside Harvard, Oxford and Yale, McGill University delivers a world-class educational experience. With over 300 academic programs and majors ranging from the Pre-Medical Sciences and Engineering to Middle-Eastern Studies and Economics, McGill gives you an opportunity to pursue almost anything you can think of. However, their educational standards are only the tip of the iceberg; I want to give you a glimpse of what students see once they get here.

First, McGill sits in the heart of downtown Montreal, one of the most cultural cities in the world. From food and nightlife, to music and fashion shows, Montreal offers something for everyone. Whether it is three in the afternoon or three in the morning, downtown Montreal is crowded with students. There is always something to do and somewhere to go; be it club 737 on the roof of the tallest skyscraper in Montreal, a McGill Redmen Football game or simply the movie theatre showing the latest Bollywood movie. In addition to its European aura, Montreal also has a huge Pakistani population. There is an entire bazaar, if you will, of Pakistani restaurants, shops and services. Given that food is probably one of the dearest values that Pakistanis hold close to their hearts, you can enjoy everything from tandoori chicken and seekh kababs, to lasi and samosas. Furthermore, there are countless mosques around every corner of the city. If you feel a little homesick, just grab a bunch of friends and head over to Jean Talon, Montreal’s touch of Pakistan. You’ll feel better in no time.

The secret to Montreal’s unique culture is the fact that it is home to one of the largest student populations on the continent. McGill alone hosts students from over 160 countries around the world. Thus, for international students, McGill is the perfect place. Not only do they offer millions of dollars in aid, it has vast university services specifically tailored to international students, like health care programs, housing and much more. There is nothing to be nervous about when coming to McGill as an international student, as the university will do everything possible to make you feel at home.

Apart from other South Asian populations from India and Bangladesh, there is a huge Pakistani student population numbering in the hundreds at McGill. There are students here from Lahore, Karachi, Islamabad, and many other cities around the country. What this means is that there is a very active Pakistani Students Association (PSA). The PSA hosts countless events throughout the year, including barbeques, basant, Eid parties, and numerous other dinners and parties. As a Pakistani, I had forgotten most of these priceless cultural gifts that our country offers; away from Pakistan, McGill was the first place where I felt right at home. These parties remind you of the weddings in Pakistan, with top quality restaurant food, amazing desi music, and dance floors that can rival the extravagant mehndis of Lahore. In addition, the PSA hosts several discussion sessions on Pakistani politics, culture, and other Pakistani issues several times a semester. On a different note, there is an entire club solely devoted to cricket, which regularly hosts tournaments and televises live cricket matches on the big screen throughout the year.  All this means that, here at McGill, you might even feel more Pakistani than in Pakistan itself, as the PSA works very hard to keep you busy throughout the year.

Furthermore, McGill has an edge over many universities, with its readily available Halal food, a benefit that many people tend to overlook. Students at McGill have unlimited access to Pakistani grocery shops and restaurants, which not only make food that rivals Lahore’s Food Street, but which offer food deliveries as well. Therefore, if you are tired of western food and do not want to cook, you can get weekly food delivered for relatively cheap prices.

There is an extremely active Muslim Students Association that maintains a Musalla, where prayers are offered five times a day, and arranges Friday prayers in a hall on campus which gets packed with over a 1000 Muslims regularly. Students have access to countless courses offered in Islamic Studies as well as the Middle Eastern studies, supported by an entire Islamic Library with over a 100,000 volumes. In a time where there is tangible racism against Muslims around the world, McGill is one of the few universities that not only welcomes Muslims, but does everything in its power to provide for them. It is not unusual to see students around campus walking in shalwar kameez or Muslim caps.

Lastly, although all admissions information can easily be accessed at the university’s website, I would like make a few comments on McGill’s admission criteria. Although it is a prestigious university, McGill simply looks at your grades to make its admissions decisions. McGill’s application is relatively straightforward; it requires no essays or letters of recommendation. If you’re a decent student academically, you have a great chance of being admitted. Of course, extracurricular activities, community service, athletics, and a diverse group of high school subjects all give you a greater chance of not only being admitted, but of receiving scholarships and financial aid as well. Finally, McGill’s tuition is relatively cheap as compared to some of the universities of the same calibre, like Princeton or Johns Hopkins. McGill’s ability to maintain a low tuition and extraordinarily high academic standards while still keeping their acceptance rates higher than most top notch universities is all the more reason you need to apply to make McGill your future home.

McGill University provides you with an experience that you will remember for the rest of your life. From its world class education, to its vibrant urban location, to its bhangra parties with all Pakistani food you can enjoy, McGill offers something for everyone. The people you will meet here are the helpful and the open-minded,the friends you make here will last you a lifetime, and the memories will be priceless. As a Pakistani McGill student, words cannot come close to describing what an amazing experience studying at McGill has been.

Source: Rehan Umar.

Syndicated from: Possibilities Pakistan

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Plotting Out North America’s Shale Boom

Posted on 13 February 2012 by Tea Server

Two weeks ago Wikistrat launched a simulation on North America’s energy bonanza. In case you’re wondering, Wikistrat is a firm that relies on a six-continent wide arsenal of analysts to stake out geostrategic scenarios, and the scope of its simulations are equally broad, at least at the start. For example:

What if current estimates of shale reserves prove overblown? In such a case Canada and the United States would’ve risked environment degradation of hundreds of communities, energy companies would’ve sunk billions of dollars into useless infrastructure, and years of scientific research into hydrocarbon fuel alternatives might be lost.

On the other extreme, shale might be the second coming of what Daniel Yergin once dubbed “Hydrocarbon Man.” Might large shale reserves in Latin America—especially Mexico, Argentina, Bolivia and Paraguay—touch off a not-so-friendly competition between the United States and China? Transport logistics give the US an overwhelming advantage in cooperation with Latin America’s gas firms, and China has its own trove of shale, so the potential for a great power struggle over shale in far-flung parts of South America may be deceptively low—for now.

Wikistrat’s gadflies are hashing out these two questions, along with roughly a dozen more scenarios regarding the future of shale. Stay tuned.

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BRICS and Investment: Emerging Markets and Frontier Markets Going for Gold

Posted on 10 February 2012 by Tea Server

Brazil has been affected in recent weeks by suggestions of a slow down in Brazil’s usually hot economy. Inflation in China also has received some attention. The result was that some market studies have been done on the BRICS and emerging economies showing that countries like Mexico, South Africa and Vietnam are doing quite well and that China keeps on moving along to attract investment, even with signs of inflationary pressures. In a Bloomberg article on the top emerging markets, China was the only one of the BRICS to make the medal round, with Thailand and Chile taking the silver and bronze positions. Frontier markets, those who are not BRICS or possible future BRICS but had noticeable growth, also made their own listing with Vietnam at the top of the list. South Africa and Mexico made the top ten of emerging markets, South Africa already being seen as one of the BRICS and Mexico achieving record reserves despite slow growth in the US and local narcotics violence.

This year Mexico will elect a new President and Senate and the parties are slowly presenting their candidates for the upcoming six-year Presidential term. President Calderon has served his one and only legislated term in office of six years and it will remain to be seen whether his PAN party will be re-elected. With excellent economic numbers in a slow global economy, the PAN has a good chance of being re-elected. What might hurt the party is the open drug war in Mexico currently taking place that was a result of Mr. Calderon pressing for drug security in Mexico and the entrenched drug networks that have been established in Mexico over the last few decades. With former PAN President Vicente Fox pushing for a legalisation of the narcotics trade to reduce violence in Mexico, the PAN may have some soul searching to do before putting the Presidential campaign into full force.

A decent market measure for all economies can often been seen in the aviation industries response to different national economies. In Mexico, the now defunct Mexicana Airlines is showing some signs of re-emerging in Mexico after its financial collapse a few years ago. Emerging markets in general has seen some attention from the aviation industry in general as many companies seek customers in Asia, Latin America and the Middle East, a result of region market growth in general through to 2016. While the aviation industry is not being displaced in North America and Europe, it does show that BRICS and other emerging and frontier markets will produce trade expansion while the US and eventually the EU drag themselves out of economic paralysis. A conference on competitiveness and innovation addressing the aviation industry by GE named “GE American Competitiveness: What Works” will deal with issues of expansion to emerging markets and strategies in the current US market slowdown next week in Washington DC. Anyone who wishes to see how one industry is handling expansion to emerging markets and growth in the time of economic slowdown should seek information from the conference presenters and organizers. With the possible re-birth of Mexicana and troubles in Asia with the A380, it is certain to be an interesting week of presentations. Information on the conference can be found here.

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A Bronx Tale

Posted on 24 January 2012 by Tea Server

By Ted Regencia and Lindsay Minerva for Tablet Mag

Near the corner of Westchester Avenue and Pugsley Street in Parkchester, just off the elevated tracks of the No. 6 train, Yaakov Wayne Baumann stood outside a graffiti-covered storefront on a chilly Saturday morning. Suited up in a black overcoat with a matching wide-brimmed black fedora, the thickly bearded 42-year-old chatted with elderly congregants as they entered the building for Shabbat service.

The only unusual detail: This synagogue is a mosque.

Or rather, it’s housed inside a mosque. That’s right: Members of the Chabad of East Bronx, an ultra-Orthodox synagogue, worship in the Islamic Cultural Center of North America, which is home to the Al-Iman mosque.

“People have a misconception that Muslims hate Jews,” said Baumann. “But here is an example of them working with us.”

Indeed, though conventionally viewed as adversaries both here and abroad, the Jews and Muslims of the Bronx have been propelled into an unlikely bond by a demographic shift. The borough was once home to an estimated 630,000 Jews, but by 2002 that number had dropped to 45,100, according to a study by the Jewish Community Relations Council. At the same time, the Muslim population has been increasing. In Parkchester alone, there are currently five mosques, including Masjid Al-Iman.

“Nowhere in the world would Jews and Muslims be meeting under the same roof,” said Patricia Tomasulo, the Catholic Democratic precinct captain and Parkchester community organizer, who first introduced the leaders of the synagogue and mosque to each other. “It’s so unique.”

The relationship started years ago, when the Young Israel Congregation, then located on Virginia Avenue in Parkchester, was running clothing drives for needy families, according to Leon Bleckman, now 78, who was at the time the treasurer of the congregation. One of the recipients was Sheikh Moussa Drammeh, the founder of the Al-Iman Mosque, who was collecting donations for his congregants—many of whom are immigrants from Africa. The 49-year-old imam is an immigrant from Gambia in West Africa who came to the United States in 1986. After a year in Harlem, he moved to Parkchester, where he eventually founded the Muslim center and later established an Islamic grade school. Through that initial meeting, a rapport developed between the two houses of worship, and the synagogue continued to donate to the Islamic center, among other organizations.

But in 2003, after years of declining membership, Young Israel was forced to sell its building at 1375 Virginia Ave., according to a database maintained by Yeshiva University, which keeps historical records of synagogues. Before the closing, non-religious items were given away; in fact, among the beneficiaries was none other than Drammeh, who took some chairs and tables for his center.

Meanwhile, Bleckman and the remaining members moved to a nearby storefront location, renting it for $2,000 a month including utilities. With mostly elderly congregants, Young Israel struggled to survive financially and, at the end of 2007, was forced to close for good. The remaining congregants were left without a place to pray. During the synagogue’s farewell service, four young men from the Chabad Lubavitch world headquarters in Crown Heights showed up. Three months earlier, Bleckman, then chairman of the synagogue’s emergency fund, had appealed for help from the Chabad.

“The boys from the Chabad said they came to save us,” said Bleckman. “We were crying.”

At this point, Chabad took over the congregational reins from Young Israel, with members officially adopting the new name Chabad of East Bronx. Still, for the next six to seven weeks, Bleckman said they could not even hold a service because they had nowhere to hold it.

When Drammeh learned of their plight, he immediately volunteered to accommodate them at the Muslim center at 2006 Westchester Ave.—for free.

“They don’t pay anything, because these are old folks whose income are very limited now,” said Drammeh, adding that he felt it was his turn to help the people who had once helped him and his community. “Not every Muslim likes us, because not every Muslim believes that Muslims and Jews should be like this,” Drammeh said, referring to the shared space. But “there’s no reason why we should hate each other, why we cannot be families.” Drammeh in particular admires the dedication of the Chabad rabbis, who walked 15 miles from Brooklyn every Saturday to run prayer services for the small Parkchester community.

For the first six months, congregants held Friday night Sabbath services inside Drammeh’s cramped office. As more people began joining the congregation, Drammeh offered them a bigger room where they could set up a makeshift shul. (When it’s not in use, students from the Islamic school use it as their classroom.) Inside the synagogue, a worn, beige cotton curtain separates the men and women who attend the service. A solitary chandelier hangs just above the black wooden arc that holds the borrowed Torah, which is brought weekly from the Chabad headquarters. A large table covered with prayer books stands in the center, and a picture of the Lubavitcher Rebbe is displayed prominently on a nearby wall. During Shabbat, when Jewish congregants are strictly prohibited from working, they have to rely on the Muslim workers at the center or on Drammeh to do simple chores such as turning on the light and switching on the heater.

At first, it did not make sense, said Hana Kabakow, wife of Rabbi Meir Kabakow. “I was surprised,” said the 26-year-old congregant who was born and raised in Israel. “But when I came here I understood.” The Kabakows have been coming to the service from Brooklyn for the last two years.

Harriet Miller, another congregant, said she appreciated the center’s accommodating the synagogue. “They are very sweet people,” said the 79-year-old Bronx native and long-time resident of Parkchester, who added that she welcomes the new Muslim immigrants in her neighborhood: “We were not brought up to hate.”

Drammeh also understands the importance of teaching tolerance more broadly, and for turning the school—which was itself founded at the nearby St. Helena Catholic Church on, of all days, Sept. 11, 2001—into a model of sorts for religious tolerance in New York.

“We’re not as divided as the media portrays us to be,” Drammeh said. “Almost 90 percent of Jewish, Muslim, and Christian teachings are the same.”

His latest project involves introducing fifth-grade Jewish and Islamic school students to each other’s religious traditions. Other participants of the program, now in its sixth year, include the Solomon Schechter School of Manhattan, the Al Ihsan Academy of Queens, and the Kinneret Day School of Riverdale. At the end of the program, students organize an exhibit that shows family artifacts of their respective cultures and religion. The principal of the Islamic school, who is also Sheik Drammeh’s wife, said that even after the program ended, the participants became “fast friends” and would visit each other’s homes.

“They would have birthday parties together,” Shireena Drammeh said. “When someone invites you to their house, I mean, that says it all right there and then.”

While the Jewish congregants are thankful for their new home, they hope that one day they can rebuild their own synagogue. That day may be far off: Even now that they have space to worship, they still struggle to operate. They don’t have proper heating inside, and the portable working heater could not reach the separate area where the elderly women are seated, forcing them to wear their jackets during the entire service. Congregants are appealing for financial support from the Jewish community and other congregations.

But Leon Bleckman and others say they now also have loftier goals, including reviving the Jewish presence in the neighborhood and reaffirming the positive relationship with their Muslim friends. “We are able to co-exist together side by side in the same building,” said Assistant Rabbi Avi Friedman, 42. “That’s sort of like a taste of the future world to come—the messianic future where all people live in peace.”

Ted Regencia is a digital media student at the Columbia Journalism School. His Twitter feed is at @tedregencia. Lindsay Minerva, a digital media student at the Columbia Graduate School of Journalism, is an intern at Newsweek. Her Twitter feed is at @lindsayminerva.


Pakistanis for Peace Editor’s Note- A story like this illustrates the good in all of us. A few months ago, we highlighted an article on Heartsong Church in Cordova, Tennessee where Christians in that part of the US welcomed a Muslim community that was undergoing construction of their mosque nearby. Now this kind deed is being passed forward to another flock of faithful when Muslims in New York are offering a helping hand to Jewish members of their community. This is the type of love for one another God of all religions wants and appreciates. May God bless them all.

Filed under: American Muslims, Democracy, Freedoms, Islam, Israel, Muslims, Peace, United States Tagged: Al-Iman Mosque, Chabad Lubavitch, Interfaith Relations, Islamic Cultural Center of North America, Israel, Jewish Community Relations Council, Judaism, Muslim Americans, New York, New York Mosques, NY Jews, Yaakov Wayne Baumann, Young Israel

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Energy and the Environment

Posted on 17 January 2012 by Tea Server

I went to an interesting event last week, the first of a four-part series:  Discourses on Nature and Society.  The discussion by a star panel of energy and environment experts was titled Energy for the Next 20 Years: Protecting the Environment and Meeting Our Demands.  The series is being cosponsored by the venerable NY Academy of Sciences and the Nature Conservancy.  The NY Academy of Sciences has been around since 1817.

The panelists were led by David Roberts, the top environmental blog Grist’s top writer.  (If, for some reason, you’ve not checked out Grist, please get on it right away.)  Roberts is as smart in person as he is in his writing.  (I have had, to toot my own horn for a sec, an article at Grist:  Biochar as the new black gold.)

Roberts laid out the premise that we are dealing with three fundamental problems:  (a) rising energy demand, much of it coming from the rapidly emerging economies of Asia and elsewhere, (b) stress thereby on limited traditional energy resources and on the environment from which they are being extracted, and (c) climate change.  He posited that our energy therefore needs to be plentiful, low carbon and not requiring a lot of land or pressuring the environment.

Each of the panelists then jumped in, covering an area of their expertise, before launching into a more extended cross discussion and the Q&A.  Jesse Jenkins, the Director of Energy and Climate Policy at the Breakthrough Institute, fleshed out some of the issues relative to energy demand, talked about energy poverty – that billions in the developing world lack access to electricity – and that as we bring power to the rural populations that lack it, and as the burgeoning global middle classes start buying cars, air conditioners and plasma TVs for the first time, we must also be reducing our energy intensity.  (This is defined by the IPCC as “…the ratio of energy use to economic or physical output.  At the national level, energy intensity is the ratio of total primary energy use or final energy use to Gross Domestic Product. At the activity level, one can also use physical quantities in the denominator, e.g. litre fuel/vehicle km.”)  In simpler terms:  bang for the buck.  Jenkins underscored the idea that fossil fuels need to be made obsolete, but that energy needs to be cheap.

Jeff Opperman is the Senior Freshwater Scientist for the Nature Conservancy.  His principal brief has been to look at improving hydropower’s sustainability.  He echoed the need for cheap, decarbonized energy but with an eye to protecting natural resources.  He reminded us that even though the perception on hydro’s negative environmental impact is generally that it floods lands upstream from the dams, that there are also very serious concerns regarding its downstream effects on fisheries and agriculture.  To optimize, then, the environmental benefits of traditional hydropower, planning and siting are fundamental.

Another Nature Conservancy leader, Joe Fargione, their  Lead Scientist for North America, had some noteworthy things to say about biofuels.  (In my classes, I cite Dr. Fargione’s critical work on how biofuel production exacerbates climate change through the land-use changes that it engenders.)  He noted the other night that 35% of American corn goes to offset 6% of our oil for transportation – not a good tradeoff.  (I mentioned Amory Lovins’s new project and book, Reinventing Fire, here recently.  Lovins and his team at the Rocky Mountain Institute have a lot to say about the role of biofuels in transportation going forward.  I’m using Reinventing Fire in my Clean Tech class this Spring.  Lovins, for my money, has the answers to the panel’s questions regarding how best to optimize energy while reducing environmental impacts – with nearly maximum bang for the buck it turns out.)

Now Stewart Brand is a whole ‘nother kettle of fish.  Here’s a guy, a visionary, who founded the Whole Earth Catalogue, a project that “…pushed grassroots direct power—tools and skills.”  Brand himself said famously:  “We are as gods and might as well get good at it.”  So how do you get from that to shilling for nuclear power?  Damned if I know.  As I have noted here many times, and told Brand during the Q&A at the event, nuclear power is the least godlike activity going.  In any event, the presentation that Brand gave was rife with the inaccuracies that Amory Lovins so thoroughly debunked in his paper, “Four Nuclear Myths,” among them that solar and wind use too much land.  Brand, talking with me later, mentioned the “nuclear renaissance,” yet another myth.  Nuclear power is running on fumes.

Brand trotted out a new bit of nonsense:  that storage of spent nuclear fuel rods is safe in the U.S. because we use dry storage in casks.  First, that’s not even close to true.  If it were, as it is in Germany, I’d feel safer.  However, as we saw in Japan, most spent fuel rods are stored in pools of water where, if you have a loss of that water, very bad things happen quickly.  In the U.S., the Union of Concerned Scientists reports, “Spent fuel pools contain more highly radioactive fuel than the reactor cores. And the spent fuel pools at all U.S. nuclear plants are located outside the reactor containment structure.”  Or, as the veteran nuclear policy analyst, Robert Alvarez, notes here:  “Even though they contain some of the largest concentrations of radioactivity on the planet, U.S. spent nuclear fuel pools are mostly contained in ordinary industrial structures designed to merely protect them against the elements. Some are made from materials commonly used to house big-box stores and car dealerships.”

Another myth is that renewable energy can’t get the job done.  Actually, that’s nothing better than a Big Lie.  But the bottom line, as I tried to point out during the Q&A, is that the embrace of nuclear power materially slows down our efforts to stop climate change and achieve sustainability because it drains resources, energy, expertise, and focus from building out the renewably powered distributed generation infrastructure that will give us at least a chance of overcoming the climate crisis.  Amory Lovins makes this point abundantly in his blockbuster paper and another panelist, Arne Jungjohann, articulated this beautifully during the Q&A.

Jungjohann, Director for the Environment and Global Dialogue Program in the Washington office of the Heinrich Böll Foundation, had plenty of useful things to say about renewables and DG, particularly in Germany.  The Germans really get it, not only on shuttering their nuclear power plants, but on promoting clean tech:  they have the technology, the industry, the policy, the political will and the track record to show that clean tech means jobs.  The Green Party and the Social Democrats, powerful forces in German politics, want to see a 100% renewable energy economy by 2050.  Germany, has had visionaries like the late Hermann Scheer, and has canny businessmen like Peter Löscher, the head of Siemens, one of the world’s industrial powerhouses, leading the way.  I quoted Löscher here:  “The green revolution has started and by 2020, green technology will have surpassed the car industry as well as the engineering sector in Germany.”  As Jungjohann pointed out at the event, Germany installed nearly double the amount of solar PV in December as the U.S. did in all of 2011.

We’ve simply got to accelerate some of the breathtaking progress that has been taking place, not only in Germany, but throughout the world, on renewables, DG, green building, and as a number of panelists noted, smart urban planning and mass transit, and, at the end of the day, reduce our consumption to sustainable levels.  Eat a salad today and turn out the damn lights when you leave the room.

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Teaching Manto and South Asian Literature in the U.S. : Interview with Amardeep Singh

Posted on 13 January 2012 by Tea Server

“I do not think Manto was particularly obsessed with prostitution. It might be more accurate to say that he was part of a broader movement in Modern literature to depict sexuality more honestly and sincerely than earlier generations had done, and writing stories with characters who were prostitutes was one way for him to do that.”

Amardeep Singh and Sadat Hasan Manto have something in common-both come from the same Indian side of Punjab. But that’s not the only connection they have.

Dr. Amardeep Singh, who teaches English literature at Lehigh University, is a second-generation Indian raised in the U.S. working on a new book on Sadat Hasan Manto. He is studying the Progressive Writers movement and other movements like Naya Kavita and Nayi Kahani that came after it. In this project he is trying to work with literature written in multiple South Asian languages, including Hindi, Urdu, Punjabi, and English. In some cases he is working with translations, while in other cases he is looking at material in the original languages.

His first book, “Literary Secularism: Religion and Modernity in Twentieth Century Fiction,” was based on his Ph.D. dissertation, and was published in 2006. Dr. Amardeep has also written a number of articles on British and contemporary world literature, focusing on authors such as E.M. Forster, Jhumpa Lahiri, Rabindranath Tagore, and G.V. Desani. In 2010 he received a grant from the National Endowment for the Humanities to pursue research on the new book project, “Modernism and Progressivism in South Asia.”

In this interview he talks candidly about Manto, his work and pedagogical issues in teaching South Asian literature in the U.S.:

1.    Sadat Hasan Manto was the product of an era when the subcontinent was going through significant political changes that ultimately ended in dividing the region into two separate countries. He wrote a lot on the impact of these changes on individuals and families. How would you analyze his understanding of the partition as portrayed in his short stories?  

Manto, as is well-known came out of what is today the Indian part of Punjab – Ludhiana and Amritsar. He grew up in a pluri-religious environment and felt a very deep sense of loss in the disappearance of that sense of shared community across religious lines. He was also influenced by the emerging Progressive Writers group he encountered at Aligarh Muslim University in 1934; they wrote in Urdu and had a generally secular and reformist outlook. Manto was living in Bombay in 1947, and he did not initially jump to join Pakistan at that time. However, as he found his career in the Bombay film industry suffering, in large part due to the discrimination against Muslims that began to appear in the industry around that time, he did finally decide to relocate to Lahore in 1947. From what I can tell, he did not love Lahore, but he did provisionally accept the idea of himself as a Pakistani during the last few years of his life.

Manto’s short stories about the Partition, particularly “Toba Tek Singh,” “Khol Do!” (Open It), and “Thanda Ghosht” (Cold Meat) are some of his most famous stories. Stories like “Khol Do” and “Thanda Ghosht,” both of which feature shocking scenes of sexual violence, show how disappointed he was in the way people on both sides of the religious divide acted during the Partition. These are stories where people seem to behave like animals, thinking only of revenge and the crudest sort of satisfaction. “Toba Tek Singh,” for its part, is more about the strange sense of dislocation many people felt as the identity of large regions near the border changed status overnight. What was “India” one day became “Pakistan” the next, even if people still spoke the same languages, drank the same chai, and lived the same lifestyle they had the day before. The conceit of “Toba Tek Singh” is to have a mentally ill person attempt to digest the arbitrariness of this sudden transformation.

2.    Manto was tried in India and Pakistan for “obscenity” as he used images of women as sex object and prostitute in several of his short stories. How would you compare obscenity and portraying sex as a social reality in literature? Who defines standards of pornography and sex in fine arts and literature in South Asia?

Manto wrote about prostitution because it was a part of life in his era. Once he was asked this same question, and he had the following rejoinder:
“If any mention of a prostitute is obscene then her existence too is obscene. If any mention of her is prohibited, then her profession too should be prohibited. Do away with the prostitute; reference to her would vanish by itself.” (via Harish Narang)

I do not think Manto was particularly obsessed with prostitution. It might be more accurate to say that he was part of a broader movement in Modern literature to depict sexuality more honestly and sincerely than earlier generations had done, and writing stories with characters who were prostitutes was one way for him to do that. Even within Urdu and Hindi literature, Manto was not the only one to push the boundary with regards to explicit sexuality in his writing. The first wave of Progressive Writers, emerging from the Angarey group, also did this. One infamous story by Sajjad Zaheer, for instance, was called “Vision of Paradise” (Jannat ki Basharat) which featured a Maulvi who begins to have erotic dreams while he intends to stay up late praying. The story was controversial at the time because it was seen as blasphemous, and reading it today there’s no doubt that Zaheer intended to be provocative regarding religious piety. But it is no less provocative because of its use of explicit sexuality.

Alongside the Angarey group, Premchand himself was often more direct about matters of sexuality than many people realize. His famous 1936 novel Godaan, for instance, features a cross-caste sexual relationship described quite frankly – though it’s by no means pornographic. Finally, it should be noted that Manto’s friend and rival, Ismat Chughtai, also pushed the line regarding the depiction of sexuality.

That said, there’s no question that Manto takes things a step further. A story like “Bu” (Odour) is significantly more explicit in its depiction of a random sexual encounter than anything written by Zaheer or Chughtai. As a side note, this story, which is one of Manto’s most infamous ones, is not actually about prostitution, but rather a middle-class man’s encounter with a poor woman (a Marathi “Ghatin”) working as a laborer. Other stories do deal directly with prostitution, but often with a focus on the hypocrisy and weakness of men. Manto’s prostitutes are often honest and even noble individuals – trying to survive in a society that treats the exploitation of women’s bodies as merely another kind of financial transaction.

On the question of who sets the standards for obscenity. Here I think there’s no question that by the standards of his time, some of Manto’s stories could be found to be “obscene.” As is well-known, he was tried for obscenity six times during his career, some by the British Indian government before 1947, and some by the independent government of Pakistan. I certainly oppose the censorship, but I think Manto knew what he was doing in writing stories like “Bu,” and I don’t think he or his career suffered greatly because he got in trouble for it; if anything, it may have gotten him more attention and thus helped his career in some ways. That said, with the sexual elements in “Khol Do!” or “Thanda Ghosht,” I do feel these are worth defending, since Manto is referencing sexual violence not for titillation but to make an important ethical point.

3.    How would you compare Manto with short story writers of other languages, especially the known English writers of his time?

Manto was actually more influenced by Russian short story writers like Chekhov and French writers like Maupassant than he was by English literature. The Russian influence goes back to his time in college at Amritsar, where his mentor Abdul Bari Alig encouraged him to read the Russian short story writers. In fact, Manto’s very first book was his translation of French writer Victor Hugo’s The Last Days of a Condemned Man. He also published a book of translated short stories from Russia (often translated from translations: English to Urdu rather than Russian to Urdu) called Russi Afsane. In fact I do not think Manto can be usefully compared to any major English writers.

4.    For Manto, South Asia and the U.S. had astonishing paradoxes and similarities in 1950. When Manto was being tried in Pakistan for obscenity, for example, writers were also facing similar charges in the U.S. How would you compare these two societies in the 21st century?

Manto was actually highly aware of the obscenity trials taking place in the United States. In one of his Letters to Uncle Sam (in Urdu as “Chacha Sam Ke Nam”), he actually acknowledged the obscenity trial surrounding Erskine Caldwell’s novel God’s Little Acre. At that time (1950) the United States was seen as the source of racy images and scantily dressed starlets within South Asia, so this was especially surprising to Manto. As he put it, “You are the king of bare things so I am at a loss to understand, Chachaji, why you tried brother Erskine Caldwell.”  The judge in the Caldwell case, of course, dismissed the obscenity charge with some famous lines: “I am absolutely certain that the author has chosen to write truthfully about a certain segment of American society. It is my opinion that truth is always consistent with literature and should be so declared.” Manto claims he quoted these lines to the judge in his own case, but to no avail: “That is what I told the court that sentenced me, but it went ahead anyway and gave me three months in prison with hard labour and a fine of three hundred rupees. My judge thought that truth and literature should be kept far apart. Everyone has his opinion (‘raee’).”

While Pakistan and the U.S. were not so far apart in 1950, during the time of one of Manto’s obscenity trials and the trial of Erskine Caldwell, I think as time has gone on, they have grown further apart. In the 1960s, the U.S. moved away from the censorship model of the Hayes Code in the film industry, to a “ratings” model, wherein adult material would effectively always be legal as long as it was rated for adults only. Both India and Pakistan have, however, kept the censorship model alive, meaning that many legitimate and important works of art run the risk of censorship sometimes for arbitrary or simply

5.    You have been teaching literature in the U.S. for some time. Do you think there are major pedagogical issues in teaching South Asian literature to students of South Asian origin and white Americans?

I should preface by saying that I myself have been raised in the U.S., albeit in a pretty conservative Sikh community with strong and continuing connections to South Asia. One problem with raising issues such as caste or debates about gender roles within Indo-Islamic culture with students who aren’t familiar with the society is that you can very quickly give the students a very negative picture of South Asian society. If you bombard them with the depth of poverty in India, or the repressiveness around gender and sexuality that still pervades in some parts of the society, you can make it less likely that they’ll want to seriously engage with South Asia in the future. In my teaching I strive for a balanced look at the society, pointing at the way some things have improved (for instance, the growing middle class in both India and Pakistan) alongside the things that aren’t improving (growing religious conservatism in Pakistan, extreme disparities of wealth in India). In that respect I may differ from some of my colleagues on the left: I think trends such as globalization have been beneficial at least in some respects in South Asian societies.

6.    Urdu and Hindi are spoken by a large South Asian diaspora all over the world. Some say, combined together, it becomes the second largest language after Mandarin Chinese.  How do you see the future of teaching South Asian languages and literature in the U.S?  

The outlook for teaching South Asian languages in the U.S. is complex. On the one hand, languages like Urdu and Pashto have actually seen somewhat of a boom in recent years, though the boom is entirely due to the post 9/11 “war on terror,” and the source of the interest is the U.S. State Department and intelligence agencies. Languages predominantly spoken in India are not receiving the same kind of interest. That said, even the study of those languages was, during the cold war, supported by the State Department.

Away from the question of official government support, the economic and prestige disparities in the publishing world have been quite detrimental to the study and publication of literature in South Asian languages. Authors know they will get paid more if they write in English, and have broader readership and recognition as well. This does not mean that good literature in Indian languages is not being written (indeed, in my own experience visiting Punjab not long ago I found the state of Punjabi poetry in Chandigarh to be particularly lively – though it’s mainly a live scene, without much in the way of economic support from the publishing world).

I do not teach at the kind of university where I would have a significant number of students interested in reading Hindi, Urdu, or Punjabi literature in the original. However, there is certainly interest among some students in reading literature in translation from Indian languages, perhaps in conjunction with literature written in English.

One interesting development is a growing community of writers working in South Asian languages here in North America. I was at the University of British Columbia for a Punjabi literature conference a few years ago, and I was overwhelmed at the number of students studying Punjabi, often at quite a high level. There is an entire community of diasporic Punjabi writers (novelists and poets), mainly living in Canada, and publishing in their own small publishing houses here in North America (some of those writers also publish their work in Punjabi in India). I do not know if something similar exists with other South Asian languages, though I have seen some collections along those lines.

I should add that I am a person who does not see the choice of language as absolutely determining of authenticity. There are very good, representative novels of South Asian life written in English and very poor ones written in Hindi and Urdu. I have always been inspired by the case of Ahmed Ali, who in mid-career shifted from Urdu to English without really losing much in the way of his ability to describe the Indo-Islamic culture of Old Delhi. I think authors who make a strong attempt to use words from South Asian languages in the midst of their English prose when necessary – and who don’t worry about the possible incomprehension of western readers – can be every bit as “authentic” as their peers writing in South Asian languages.

(From Viewpoint Online)

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© 2012, Qaisar Abbas. This article may not be reproduced in any form without providing an active attribution link/ reference to The Pakistan Forum. All attribution links within the article must also be retained.

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Untold story. Ruttie and Jinnah.

Posted on 01 January 2012 by Tea Server

There lies an untold story in history of our leader Jinnah. We have always talked about he being this and that. We have always portrayed him as our founder. Talking about the history where he fought. Where are his emotions? We have never talked about how he felt. About his love. And about a deeply saddening love-story. Just when I read a short article and googled about Quaid-e-Azam Mohammad Ali Jinnah and his love, I just realized “Oh I never knew that” and honestly it even made me cry. When you lose someone you only had by your side, pampering you and a sharer to you, you are completely broken. 


Here is Ruttie’s love letter to Jinnah. 
Darling- thank you for all you have done. If ever in my bearing your once tuned senses found any irritability or unkindness- be assured that in my heart there was place only for a great tenderness and a greater pain- a pain my love without hurt. When one has been as near to the reality of Life (which after all is Death) as I have been dearest, one only remembers the beautiful and tender moments and all the rest becomes a half veiled mist of unrealities. Try and remember me beloved as the flower you plucked and not the flower you tread upon.
I have suffered much sweetheart because I have loved much. The measure of my agony has been in accord to the measure of my love.
Darling I love you – I love you – and had I loved you just a little less I might have remained with you – only after one has created a very beautiful blossom one does not drag it through the mire. The higher you set your ideal the lower it falls.
I have loved you my darling as it is given to few men to be loved. I only beseech you that the tragedy which commenced in love should also end with it.
Darling Goodnight and Goodbye.
Ruttie.
I had written to you at Paris with the intention of posting the letter here – but I felt that I would    
rather write you afresh from the fullness of my heart. R.



I wanted to share this with all of you. These are some almost all of the extracts from Wikipedia: http://en.wikipedia.org/wiki/Maryam_Jinnah
(I would request you to look closely at the last paragraph, and the last lines.)
Here you go: 

First meeting with Jinnah

In the summer of 1916, Jinnah was invited to escape the Bombay heat at the summer home of his client and friend Sir Dinshaw. There, in Darjeeling, Jinnah was enchanted with Ruttie’s precocious intelligence and beauty, and she in turn was enamoured by J, as she called him.


Jinnah’s proposal

Jinnah approached Sir Dinshaw with a seemingly abstract question about his views on inter-communal marriages. Sir Dinshaw emphatically expressed his opinion that it would be an ideal solution to inter-communal antagonism. Jinnah could not have hoped for a more favourable response, and immediately asked his friend for his daughter’s hand in marriage.
M. C. Chagla, who was assisting Jinnah at his chambers in those days, recalled later, “Sir Dinshaw was taken aback. He had not realized that his remarks might have serious personal repercussions. He was most indignant, and refused to countenance any such idea which appeared to him absurd and fantastic.”
Jinnah pleaded his case, but to no avail. Not only was this the end of the friendship between the two men, but Sir Dinshaw forbade Ruttie to meet Jinnah as long as she lived under his roof. As she was still a minor, the law was on his side but Ruttie and Jinnah met in secret anyway, and decided to wait out the two years until she attained the age of maturity.

The wedding

Shortly after her eighteenth birthday, Rattanbai converted to Islam and adopted the name Mariam. Two months later, on April 19, 1918, they were married at his house South Court in Bombay. The wedding ring which Jinnah gave Ruttie was a present from the Raja of Mahmudabad.
The Raja and a few close friends of Jinnah were the only guests at the wedding, and later the couple spent part of their honeymoon at the Mahmudabad palace in Nainital. The rest of their honeymoon was spent at the Maidens Hotel, a magnificent property just beyond the Red Fort.


Early years of marriage

Ruttie and Jinnah made a head-turning couple. She used to call her husband “J”. Her long hair would be decked in fresh flowers, and she wore vibrant silk and headbands lavish with diamonds, rubies and emeralds. And Jinnah in those days was the epitome of elegance in suits custom-made for him in London. According to most sources, the couple could not have been happier in those early years of their marriage. The only blot on their joy was Ruttie’s ostracism from her family. Sir Dinshaw mourned Ruttie socially even after his granddaughter Dina was born.


The marriage problems

By mid-1922, Jinnah was facing political isolation as he devoted every spare moment to be the voice of moderation in a nation torn by Hindu-Muslim antipathy. The increasingly late hours and the ever-increasing distance between them left Ruttie isolated.
In September 1922, she packed her bags and took her daughter to London. The echoes of her loneliness are apparent in a letter which she sent to her friend Kanji, thanking him for the bouquet of roses he had sent as a bon voyage gift; It will always give me pleasure to hear from you, so if you have a superfluous moment on your hands you know where to find me if I don’t lose myself. And just one thing more, go and see Jinnah and tell me how he is, he has a habit of overworking himself and now that I am not there to tease and bother him he will be worse than ever.
Upon her return to India, Ruttie tried to see more of her husband but he was too busy campaigning for elections as an independent for the general Bombay seats. Ruttie withdrew into a world of spirits,séances and mysticism. Although she tried to interest Jinnah in the metaphysical, he had little time to devote to her.
In 1925, Jinnah was appointed to a subcommittee to study the possibility of establishing a military college like Sandhurst in India. For this purpose he was to undertake a five-month tour of Europe and North America. Jinnah decided to take Ruttie with him – on what he hoped would be a second honeymoon. Instead the trip simply magnified the growing personal gulf between them.
By 1927, Ruttie and Jinnah had virtually separated, and the move of the Muslim League’s office to Delhi was just the final blow to a relationship that was already disturbed.


Deteriorating health

Ruttie’s health deteriorated rapidly in the years after they returned from their final trip together. But she kept her interest in her pets and her close friends. Even as a frail, weakened woman, Ruttie attempted to remain in touch with those around her, going so far as to travel in bedroom slippers even though her feet were swollen and painful. Later she decided to live alone.


Last days and tragic end

Ruttie lived at the Taj Hotel in Bombay, almost a recluse as she became more and more bed-ridden. Kanji continued to be her constant companion. By February 18, 1929 she had become so weak that all she could manage to say to him was a request to look after her cats. Two days later, Ruttie Petit Jinnah died. It was her 29th birthday. She was buried on February 22 in Khoja Shia Isna’Ashari Cemetery, Mazgaon, Bombay according to Muslim rites. Later, Chagla said in his book ‘Roses in December‘,
Jinnah sat like a statue throughout the funeral but when asked to throw earth on the grave, he broke down and wept. That was the only time when I found Jinnah betraying some shadow of human weakness. It’s not a well publicised fact that as a young student in England it had been one of Jinnah’s dreams to play Romeo at The Globe. It is a strange twist of fate that a love story that started like a fairy tale ended as a haunting tragedy to rival any of Shakespeare’s dramas.
In the future it became evident that Jinnah missed her a great deal. G Allana in “Quaid-i-Azam Jinnah: The Story of a Nation” based on the narrative of a chauffeur of Mr Jinnah writes:
“You know servants in household come to know everything that is going around them. Sometimes more than twelve years after Begum Jinnah’s (Mrs. Jinnah) death, the boss would order at dead of night a huge ancient wooden chest to be opened, in which were stored clothes of his dead wife and his married daughter. He would intently look into those clothes, as they were taken out of box and were spread on the carpets. He would gaze at them for long with eloquent silence. Then his eys turn moisten..”
This part in bold, is my favorite. :’)

I would try editing this and bringing up more and more. For now I would request you to look at the article I read at Tribune: http://blogs.tribune.com.pk/story/9573/rutties-love-letter-to-jinnah/#.Tv8fGRQK12M.facebook 
Its a short article please have a look at it. Its worth reading. 
Syndicated from: Burst My Bubble

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Some suggestions on best places to buy the best auto parts canada to accommodate just about any automobile

Posted on 17 December 2011 by Tea Server

How will you substitute a vehicle battery? Carefully, but it is easy if you possess proper resources. Now you may undertake it. Normally there is certainly three spots of emphasis: the positive and negative terminals, plus a segment in the bottom of the electric battery right among and below the bad and good devices.
All of these spots are screwed. You may need a ratchet plug set having an off shoot to achieve the bolted group towards the bottom. In case you addPercentu2019t provide an off shoot with your socket set, Personally i have tried a combination of small extention, screw driver and or station-tresses to show the socket for loosening the secure. Start with helping to loosen the optimistic terminal first.

You will need WD40 to bottle of spray and loosen rustic corroded screws. When you release the mounting bolts placed you beneath the crooks to capture any situation that may well fall off into the absolute depths of the powerplant. Generally this gainedPer centu2019t take place with all the airport terminals since the screws are locked upon a clamp technique. But that is about this. Once you have loosened almost everything lift the take care of from the electric battery and draw against each other. It may adhere a bit. Then put the new electric battery in and tighten the bolts inside the complete opposite purchase.
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Syndicated from: Welcome Rohri City Blog!

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Haiti: Haitians Deserve a Prosperous Future, Mr. President, Not an Army

Posted on 10 December 2011 by Tea Server

Nobel Laureate and Former Costa Rican President Oscar Arias Sanchez. Source: Defend Haiti

“In much of the World, and especially in our region, the military has been the source of the most thankless collective memories,” read a letter former Costa Rican President Oscar Arias Sánchez addressed to Haitian President Michel Martelly, advising his Excellency to reevaluate his military plans through historical lenses. “In the best case scenario, the Latin American armies have been prohibitively expensive for our economies and at worse, have meant a permanent source of instability for our democracies,” explained the letter.

President Martelly does not even have to look beyond Haiti’s borders to learn about the destructive effects of militarization. Malignant scars from Duvalier’s merciless army are fresh on the population’s skin, hunting the dreams of its countless victims as do vivid imagery seared into memories over more than a generation. Nevertheless, the president perceived a Haitian army as the bridge to sovereignty, signaling his resolve to fulfill his campaign promise: reconstitute the Armed Forces of Haiti.

In fact, a series of interviews Martelly granted to the press following his first official trip to Venezuela seemed to indicate a president willing to circumvent the Northern powers to pursue his highest ideals. “ Now, if nobody wants to help, then we have to think of a way to get that money to reestablish the army,” the AP quoted Martelly saying in response to the U.S. and Canada’s reluctance to fund his military initiatives. However, the president later admitted to a journalist of El Universal  ,a major Venezuelan daily with an estimated circulation of 150,000 readers, “I found a way to finance this force the same way I’ve found money for the education initiative,” mindful of the global attention he has generated. “I understand that many people are watching what we do carefully,” he added, “But we are open to working with the civil society.” Recently, President Martelly created a commission to study and evaluate the return of his army.

But “Haiti does not need to recreate the army,” countered Nobel laureate Sánchez in his letter published in its entirety on Defend Haiti, an online news organization. Echoing the opponents of militarization, the former leader felt a resourceful, professional and well-trained police force ensuring effective law enforcement and national security would be more beneficial to the country that military aircrafts he said would “never be more powerful than their neighbors’. Sánchez wrote it was no coincidence that Haiti, Guatemala and Nicaragua shared a common history with strong armies and reduced social investments in education and health and occupied the region’s bottom three places in the Human Development Index (HDI) prepared by the UN Development Programme. Reorienting the armies projected budget to social development programs for Haitians and their children, in his views, could be used “To strengthen democratic institutions to ensure minimum political stability in order to restore the confidence of Haitians and the international cooperation, whose help is essential and will remain so for a while longer.”

To his credit however, President Martelly is not the only one with military aspirations; many Haitians strongly support the return of a professional armed forces, especially with anti-UN protests erupting like volcanoes around the country and even the Continent. For many Haitians the army is not a matter of misplaced nostalgia, rather the fabric of the republic. The revolution, Liberation or abolitionist movements and freedom’s ideals were lost, absent the brave indigenous army defeating Napoleon’s forces; hence, the birth of the republic.  In fact, “There is no sovereignty without an army,” proclaimed one Senator conceptualizing the Haitian military roots. Such historical and sentimental contexts often eluded affluent journalists’ reports and editorials that primarily focused on Haiti’s epic poverty and misery, points driven home by the ex-Costa Rican President’s letter.

President Michel Martelly and Foreign Affairs Minister Laurent Lamothe. Source: Le Nouvelliste

“The difference between the population of a country and another is in education, years of schooling, teaching, diversified and full access to information technology and communication,” wrote Sanchez. His parallel drawn between the two countries’ global ranking provided ample evidence supporting his argument; Costa Rica’s HDI ranking was 69 with life expectancy of 79.1 years as opposed to Haiti’s 145-place ranking with a 17.4-year average life expectancy for its children. Nevertheless, President Martelly’s economic and patriotic framing presented equally compelling arguments in the eyes of many Haitian nationals. “But at the same time, why do we need a foreign army to help us? A foreign army that’s costing us much more money,” he told the AP, asking reporters, “Why not hire young Haitians? Why not regain our sovereignty?” UN parades his peacekeeping boots in Haiti on an $800 million annual budget, comparing to the projected $25 million to $30 million annual budget Martelly said it would cost to create and maintain the Haitian pride and self-esteem.

As some political analysts pointed out, President Martelly seemed determined on making the Haitian army the central theme of his presidency, looking South of the Continent as North America and Europe barricaded his ambitions. Therefore, a failed army could highlight his 5-year tenure, as they inferred. For Sanchez however, “Reinstalling the army would be an error,” and that is why he said indifference was not an option. “Haiti can recover its dignity,” concluded his letter, “When all children and young people can see the future with hope and the Caribbean winds blow equally fortunate for everyone,” it insisted. “That’s what the people deserve, Mr. President.”

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JoJo- An Introduction & Review to JoJo,GFI.

Posted on 03 December 2011 by Tea Server



JoJo Confectioners is a Gujranwala Food Industry which was established in 1984, producing only bubble gums. However with time, GFI not only brought improvement in the quality of its products but also expanded its functional range to light snacks, candies, jellies and instant drinks. The mission of JoJo is to provide quality products at affordable rates- “A world of Treats” in everyone’s range. Frequent addition of new tastes and innovative products won it certifications of ISO 9001, ISO 14001 and HACCP. Moreover, JoJo managed to grab the opportunity of creating a corporate image of itself in countries like UK,USA,South Africa,North America, Australia, Saudia Arabia, Yemen, Fiji Island, Ireland and SriLanka.

JoJo is the name of quality confectioners. The determination, passion, and focus on “customer desires and choices” of JoJo brought it international clients which speak loudly for JoJo’s scintillating success over the period of years.  In Pakistan too, JoJo has a strong supplying chain and skilled force to monitor all of its functioning. Bearing 240 distributors around the country, JoJo is busy spreading the shades of lusciousness among all age groups.

Sorry for this wrongly placed tag, I had to hide my address ofcourse.

Few days back I was sent a complimentary package from JoJo GFI for which I am very grateful to them. It is a full treat for me, and made me discover the world of treats :) I must say JoJo is a perfect treat for all the gourmands having sweet tooth! I shall be pleased and honored to write an individual review on every product I have received from JoJo as a kind jesture. My package includes:

  1. Pingo ( Cheese Onion & Chicken)
  2. Spaghetti Bubble gum
  3. Miny Tiny Balls
  4. Khatta Saib Candy
  5. Fruit Flow Candy
  6. Trippy Wafers
  7. Colour Bubble Pencils
  8. Sour Bumpy Dips
  9. Striple Chew

No doubt all these products are uniquely delicious with attractive packaging. If you have kids in your home, these colourful, eye-catchy glittering products will have your kids stuck onto them. Have you got any other better idea to keep your naughty kids busy in some activity? I am sure NO! So, what are you waiting for? Stay connected and see how I am going to reveal a land of treasures before you! =)

For a deeper insight about the company, you can join their facebook page here

Syndicated from: Spring of Autumn

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Netanyahu Government Takes a Swipe at American Jewry

Posted on 03 December 2011 by Tea Server

The Israeli government recently sponsored a public relations campaign to woo Israeli ex-pats in the US to return home, and discourage those thinking about leaving the Jewish state from doing so.  Lots of countries do this, so the fact that Israel has begun to is not overly controversial.  What is surprising is the campaign’s indirect disparaging of American Jewry.  Several of the televised commercials take shots at US Jews, portraying them as assimilators and ignorant of Israeli culture. 


This clip shows a steretypical looking American Jewish man being insensitive to his Israeli girlfriend’s feelings about it being Israeli Rememberence Day, Yom Hazikaron.


The translation of the Hebrew narration at the end of this clip is “Before Abba (Hebrew for “Father”) Turns into daddy, it’s time to come back to Israel.”


The translation of the Hebrew narration at the end of this clip is “before Hanukkah turns into Christmas, it’s time to come back to Israel.”

There are certain truths to what the commercials suggest.  A significant portion of American Jews are somewhat assimilated and are largely unaware of Israeli culture.  However, what about those who do not fall in to this category?  These are the American Jews who are responsible for securing over $2 billion in annual aid for Israel and providing most of the funding for global Jewish philanthropy, which reaches into the billions.  American Jews are and should be disgusted with the Israeli government over this matter.  This is another ignorant, arrogant, and poorly thought out policy by the Netanyahu administration.  It is also a direct shot at a community who, by and large, have stood by him despite his questionable and isolationist policies.

The direct blame lies with the Immigrant Absorption Ministry. Bibi is playing dumb about the whole incident, claiming he didn’t know what they were up to (just like he didn’t know about the settlement announcement when US Vice President Biden was in Israel two years ago, and just like he didn’t know when the Foreign Minister placed the Turkish envoy on a smaller chair).  Which begs the questions: how could these ads air without him knowing and how will American Jewry respond to such carelessness and insult in the long-term?  Organizations like the Jewish Federations of North America (JFNA), the American Zionist Movement, the office of the Conference of Presidents, Hillel International, United Synagogue of Conservative Judaism, Union for Reform Judaism, and Chabad should confront the Israeli government on this issue.  How they should confront it is another story, and it will need some serious thought and careful handling. 

The Anti-Defamation League has already expressed their displeasure with the government and Bibi has since had the ads removed from television.  JFNA lauded the Israeli Prime Minister’s move.  Instead of applauding his efforts they should be scolding his thoughtlessness.  Israeli Ambassador to the US Michael Oren offered a half-hearted apology stating, “the Ministry of Immigrant Absorption’s campaign clearly did not take into account American Jewish sensibilities, and we regret any offense it caused…The prime minister deeply values the American Jewish community and is committed to deepening ties between it and the State of Israel.” If Israel wants continued and unwavering American support, it needs to respect the Americans that are providing it. 

The growing divide between American Jews and Israelis was a hot topic of conversation at the most recent Jewish General Assembly in Denver.  It is now clearer than ever that it needs to be seriously and publicly addressed.  This will require a concerted and organized effort by both sides.  Given the immediate circumstances, however, Bibi needs to issue some sort of formal viral Internet video and written apology, either in the Jerusalem Post or Haaretz, apologizing to the American Jewish population.  As said before, it is quite understandable that Israelis would support him in trying to get ex-pats to come home.  But, they should also hold him accountable for his actions.  He has isolated them from the international community and now he is isolating them from their important American Jewish brethren.   It is episodes like this that have international Jewry wondering whether Israel really is still the home of the Jews, or just Israelis.

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