There are numerous values attached to each link that is generated to and from your website. Some links (such as quality link backs) can bring incoming visitors and help increase your search engine page rank. On the contrary, too many outgoing links can result in reducing the search engine value of your website. One of the most important aspects of website optimization and SEO, includes proper knowledge of link building. Obviously you can avoid the hassle if you already have a good SEO service provider like
Following is an overview of the five things that you should know about link building, to optimize your website.
Get Indexed More Quickly
To get your website, particularly blog to be indexed quickly, you can put a link on a popular website. The search engine bots are likely to crawl that website often and they might see your link and travel through it to your website. While getting quality link backs from established websites in the short run can be difficult, you can post your website links on websites like YouTube . However, it is advised that you do not spam your link but rather post it on e.g. your own YouTube channel. Other ways of getting your website linked with an established website can be to write guest posts on other blogs (and link to your website), leave your link to questions in online forums (the link should lead to relevant content), etc.
No Follow Tags
No follow tag can be applied to links and entire pages on your website to command the search bots to not to follow certain link(s). This ensures that specific links e.g. outgoing links, do not count for anything SEO related. While there is some skepticism as to how much attention bots pay to the no follow tags, Bing and Google both claim to value the no follow tags.
Reciprocal Link Building
While it is always a good idea to link to reliable sources, you are far more likely to get reciprocal link backs from websites who are more similar to your website’s content. For example, you are unlikely to get a reciprocal link if you link to the BBC website, than linking to a fellow blogger. While the potential websites providing you with courtesy link backs may be your competitors, they are still likely to link to your blog, if and when you link to them. This is because your link backs will provide them with fresh visitors and is likely to increase their ad revenue, and vice versa.
Link Priority
If two separate links on a webpage of your website link to the same page, then Google only uses the first (that appears in the code) of the two links. This means that it is not wise to repeatedly link to a specific page from a single webpage. Furthermore, if you require doing so, make sure that the first link has a relevant keyword hyperlinked with it. However, you can use two or more links on a single webpage, to link to separate webpages on your website.
Use Search Engine Marketing
Search Engine Marketing companies can help your website acquire good search engine visibility, which often results in quality link backs. This is because websites appearing in the initial pages of search queries also get linked by websites that benefit from their content. You can always acquire the help of DigitalMoz