LIKE IT! BUY IT! WEAR IT! Ladies! Ladies! And Ladies all the way! Junaid Jamshed’s lawn exhibiting is awaiting your arrival with a pocket that should be heavier than you … not that I am calling you fat or his lawn customers obese but it’s just becoming a norm of the rip off lawn brands [...]

Junaid Jamshed Lawn Exhibition, ‘Strike it’, ‘Rip Off’, ‘Bare it’ (Your Pocket) is a post from: PakMediaBlog All Rights Reserved.

Rocky Agrawal has pointed out something very astute in a post from five days ago on Venture Beat: Google’s method for calculating the number of registrants and users of its social networking service Google+ is severely flawed. For instance, it can’t and shouldn’t count as registration for Google+ if you’re forced to do so while [...]

The Google Deception is a post from: PakMediaBlog All Rights Reserved.

The highly successful Jalsa of 25th December, 2011 organized by Pakistan Tehreek Insaf was a major social media milestone for Pakistan. By using a disruptive technology in early markets, PTI has upset the status quo, catapulting a man who did … Continue reading →

The marketing team of Pakistan Cables decided to copy ads from Apple, hoping that their target audience has never seen an Apple commercial in their lives. Here are 15 “Im a Mac, I’m a PC” commercials: Here is the Pakistan Cables ad: We do not have an absence of creative people, rather a surplus of [...]

Pakistan Cables Targets Customers Unaware of Apple is a post from: PakMediaBlog All Rights Reserved.

New TV Spot from Faysal Bank Limited on ‘Bank of Ambition’. Share your thoughts on it below … New TV Spot from Faysal Bank Limited is a post from: PakMediaBlog All Rights Reserved.

New TV Spot from Faysal Bank Limited is a post from: PakMediaBlog All Rights Reserved.

So I finally got down to reading an article by Sahlique Sultan titled “Electrifying the Auto Industry” which talks about the auto industry, the surprising claim that EV’s (Electric Vehicles) came before ICE (internal combustion engine) ones and what the auto companies need to do to create a more (lets say) relevant design for the [...]

Another boring after thought about electric vehicles is a post from: PakMediaBlog All Rights Reserved.

From the team that brought you “All in the Family”, “Thoda Pyar Thoda Murder” and “The Office”, Firefly Theatre is back with The Sketchathon – 90 Minutes, 20 Sketches, 7 Actors with an original collection of Sketch Comedy featuring: • Army of the Third Kind • The Misinterpreted Fireman • The Cellphone Convention • Socrates [...]

Event Preview: The Sketchathon by Firefly Theatre is a post from: PakMediaBlog All Rights Reserved.

First uncovered by Aamir Atta, Mobilink is caught copying. The whole concept of their latest and largely acclaimed TVC is very similar to an old AT&T commercial or you can say it is fully copied.

This is not the first time a copy act from cellular operators have come into notice, to name a few, we have had Jazz Jazba logo being copied and the ripped-off Djuice Revamp promotional video.

The two videos – Lack of Creativity or What? You decide.

Original – AT&T Commercial

Mobilink TVC

The placement of a Hermes (handbag retailer) billboard under a Siemens logo has stirred anger and controversy with the mullah party near Two Swords in Clifton, Karachi. When asked why the placement upset them, the mullah’s shyly neglected the clarify the issue. Personally I see nothing wrong with it, its just Hermes appearing under Siemens [...]

Siemens Over Hermes Causes Controversy is a post from: PakMediaBlog All Rights Reserved.

OLX has branched out to Pakistan, now extending its reach in providing a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside. Check out their Facebook Page and official website for further details. The service offering is so appealing that even the media [...]

OLX Services Interest Vendors Launching Brand is a post from: PakMediaBlog All Rights Reserved.

P&G’s Old Spice body wash experienced a 55% rise in sales turnover within a week of releasing the heavily shared and viral sensation “Smell like a man, man” campaign which attracted 35 million views on YouTube and almost 150,000 followers on Twitter. From 2005 to 2010: (a) the number of Internet users went from one [...]

Rise of Connected Consumers is a post from: PakMediaBlog All Rights Reserved.

The new ad campaign of Cadbury is well thought idea; as it covers all the aspects of brand positioning to brand development which in whole add value to the brand image. The new ad campaign beautifully coveys the message of substituting an idea of having a dessert after dinner with a bar of Cadbury, like [...]

Cadbury meethay main Kia hai… is a post from: PakMediaBlog All Rights Reserved.

2012 is fast approaching. Everything is changing fast, at the speed of light and politics is no exception. Gone are the days when political parties and candidates used to communicate with their potential voters only through public gatherings, because now is the time of Social media.

What we have seen in the previous couple of years is a real change in the way politics are done in Pakistan.  Now presence of almost all the major parties and its candidates can be observed on twitter, Facebook and Youtube. What it shows is a change in the mindset of the political parties. there is a complete paradigm shift in politics, now the political parties realize that the voter in Pakistan is far more politically aware than let’s say what they were a couple of decades back.

Use of social media in politics is not unprecedented, the recent uprising in the Arab world started from the social media and perhaps the same is happening in Pakistan. Although the movement and uprising, in Pakistan, might not be as troublesome as it was in the Arab world. A common perception was that advocates of various issues and causes on the social media would hardly do anything for the same issues on the ground, but recent developments proved otherwise.

Couple of months back PTI and Imran Khan launched a social media movement Jaag Utho, which means Wake up, on various platforms like Facebook, Youtube and Twitter. The basic purpose of starting this movement was to interact with and mobilize the youth of Pakistan, and PTI is very successful in achieving its goal.  The recent public gatherings of PTI in Lahore and Karachi clearly show the penetration Imran Khan and his party has achieved, to a great deal, through the social media. What social media does is, it leverages interaction, and that’s what PTI has done. It has interacted successfully with the public and especially with the youth of Pakistan. It shows the start of a new phenomenon, Politics 2.0 which means that now politics would be done online through social media, instead of spending billions on promotions and demonstrations fewer bucks would be spent on social media to achieve greater results.

Others are also following in the footsteps of PTI in launching their own social media movements and that clearly shows the power of social media. After the successful public gathering in Lahore and Karachi compelled the Sharifs and Co. to start taking the social media seriously and not overrule its role. The current trend would bring almost all the parties to follow and that would do one thing, only concise and clear messages would bring in more followers. So in the coming future, for the projection of ideas, we would see the parties giving more importance to the social media and more money would be spent on online political activities.

Earlier this week, my clients invited me to an advanced private screening of MI4 in Karachi. Instead of writing a review of the mind blowing masterpiece, I’ll just be listing the best scenes … 9. “Light the Fuse” – the opening sequence follows a lit fuse maneuvering its way around clips from all MI movies [...]

Top 9 Scenes from MI4 is a post from: PakMediaBlog All Rights Reserved.