German sportswear company and subsidiary of Adidas, Reebok is set to celebrate 25 years of its existence by insulting hardcore athletes, by teaming up with retailers to create the perfect athletic shoe. The announcement has been met with disdain from the athletic community, who were hoping the company would have grown up by now and [...]

Reebok to punish actual athletes with condescending campaign is a post from: PakMediaBlog All Rights Reserved.

I literally passed out laughing when I saw Pakola’s new brand, Te Milk’s launch television commercial. The TVC breaks with some wannabe guitarists at an upscale ‘dhaba,’ when suddenly this guy breaks into some cheap dance moves with a girl (apparently his girlfriend) and a bunch of extras at the back. Not to forget the cheesy [...]

Pakola ‘Te Milk’ TVC is a post from: PakMediaBlog All Rights Reserved.

It’s not quite strange to see the target audience of most of the brands being attracted to emotional attributes of a brand. However, for a brand that has been employing a hard sell approach, thereby talking about it’s functional attributes, getting a soft sell approach for a dual combination is something different. For example, having [...]

Pepsodent working on it’s Hard Sell Approach through Soft Selling – Kids’ Icon, Khan is a post from: PakMediaBlog All Rights Reserved.

Recently, NIB Bank came up with an interesting campaign in a testimonial sort of a way, everything seemed to be almost perfect until this picture was sighted and yes, the line, ‘It’s time to find your solution’ is a good fit because the expressions are characteristic of a medical condition not financial if any. Something’s [...]

NIB Solutions but Wrong Expressions is a post from: PakMediaBlog All Rights Reserved.

  Here’s one if the culprits that haunt roads and cause traffic jams. After selling shoes last year at her own shoe exhibition, Nadia Hussain has also decided to jump onto the bandwagon of selling lawn and flooding the billboards that shows you have nothing better to do than to attract lunatics, elite people who [...]

From selling Shoes to Selling Lawn – I am Nadia Hussain is a post from: PakMediaBlog All Rights Reserved.

With the lawn fever going on it’s better to break free from the clutter and come up with something new. The only thing poor consumers get to see these days is lawn brands, lawn billboards and their accident causing models everywhere. Therefore, Gul Ahmed decided to diversify into new ventures with it’s conglomerate diversification, thereby [...]

Gul Ahmed ventures into Conglomerate Diversification with Land Mowers is a post from: PakMediaBlog All Rights Reserved.

Asim Jofa has had a rough time you know why? That’s because he is Asim Jofa and realised why things are the way they are … maybe because they wear Asim Jofa. He happened to have read a few tweets and status updates of his die hard fans which are as follows: I don’t care, [...]

Asim Jofa vows to commit Suicide … maybe after his Brand Suicide is a post from: PakMediaBlog All Rights Reserved.

What is the true value of perception?

How much is one person’s view about your brand worth to your company?

How much will you invest to win your customer over?
How much will you invest to keep her loyal?
How much will you invest to make her perception a referral?

The multiplier is too big. I may tell ten of my friends, one of who is an opinion leader and might further bring a hundred high perceptions.

The chance factor is too strong.
We are unpredictable beings. Your brand’s efforts might just backfire, and your estimations might just fall flat. There’s a thin line between assertive and intrusive.

With all these variable elements, how do we truly calculate the power of perception? Can we?

A few days ago as the citizens witnessed, there were life roles on billboards being associated with them wearing Asim Jofa … how adorable. So housewives and students were the elite way they were because they wear Asim Jofa and let’s not forget they drove convertibles too. How fluffy and adorable wasn’t this all?! Now [...]

I’m Asim Jofa … and I cause ACCIDENTS! Yo Lawn is a post from: PakMediaBlog All Rights Reserved.

It seems some morons are playing with the sentiments of people on facebook. To promote their pages and profiles they circulate a disturbing picture of a baby and say facebook will donate x amount of dollars for every share and innocent people share it considering it to be a genuine thing. I still appreciate those who do that but for those who initiate those pics I don’t have any good words. If facebook wants to donate something then they are a big corporate giant and they can donate it without circulating disturbing images of any innocent child. Facebook can even use advertisement banners to invite people for direct donations or pages instead of using other profiles/pages.

The better way is to report these pictures to facebook or to send a request/protest messages to those who are doing it by following these profiles (if they are also not the victims of these fake picture thing).

Indeed this is a shameful way of marketing and promoting profiles and pages. Shame on those who do it.

Billboard placement from Pepsi makes me think that maybe they want one easy girl lying down on the floor in front of them instead of a Coca Cola family to have dinner with. It is admirable that the media planners are so honest about the brands core message i.e. easy sex over Coca Cola commitment. [...]

Does Pepsi think girls are better than a family? is a post from: PakMediaBlog All Rights Reserved.

It’s strange how these lawn brands have tapped onto the minds of nutshells with their still trapped inside the box positioning. For example, it gets to be the season of lawn exhibitions and road turmoil when the birds of a feather flock together for the sake of trend so that they get to carry the [...]

Brand Asim Jofa & it’s Hilarious Imagination is a post from: PakMediaBlog All Rights Reserved.

Thanks to a new clothing line, all manner of working and non working women can identify themselves with a brand that promotes the existence of all sorts of people, regardless of how unproductive they really are. Asim Jofa campaigns for 2012 call for personifying all manner of women as potential customers, even raging psychopaths. “I [...]

Psychopaths Rejoice Over Asim Jofa 2012 Campaign is a post from: PakMediaBlog All Rights Reserved.

McDonalds’ Specialty Coffee, now is that coffee? Well maybe, depends on your conditioned taste for the beverage. However, their campaign these days is quite eye catching in terms of the display of coffee variants they have to offer, at the same time capitalising on the mindset of most local consumers about coffee who think that [...]

McDonalds Specialty Coffee is a post from: PakMediaBlog All Rights Reserved.