Product2Brand’s social media training courses will give you hands-on, practical tuition for making the most of your blog and social networking such as Facebook, Twitter, LinkedIn and YouTube. You will learn the pitfalls of using Social Media and things not to do as well as best practice for spreading your message and engaging your clients within a cohesive social media strategy. The Social Media training is led by marketing and internet marketing professionals with real-world experience of implementing Social Media campaigns for business.
Package1: Four hour taster set up sessions
Price per person at Product2Brand
Price per person at client’s premises *(Clients use their own pc – min No 5)
On completion of this taster session delegates will have:
A basic overview of social mediaSet up a Twitter account and have a basic overviewSet up LinkedIn account and have a basic overviewSet up Facebook account and have a basic overview
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Package2: One day social media basics session
Price per person at Product2Brand
Price per person at clients’ premises *(Clients use their own pc – min No delegates 5)
On completion of this basic social media session delegates will:
Understand how to engage clients using Social Media
Know how to spread their messages effectively using Twitter, LinkedIn, FaceBook and YouTube
Be able to monitor Social Media campaigns
Introduction to Social Media
What is social media?
Overview of the latest developments and trends
Blogging
What is a blog and why blog?
Overview of blogging
Making your blog socially compatible
YouTube – how to embed YouTube video
Social Media platforms – how to make the best use of them
Twitter
Profiling a Twitter account
Retweets, hashtags and lists
Managing and enhancing Twitter with apps & tools
LinkedIn
Your profile
How to build connections
Using groups to drive traffic and access your markets
Getting recommendations
Facebook
How to use Facebook to aid your business?
Developing a Facebook profile
Setting up a group vs. setting up a page
Facebook apps to share content
Monitoring your Social Media Performance
Where are the people you want to reach?
What are people saying about you?
Analytics and stats tools
Course Pre-requisites
Prior to attending this training course you should have:
A good understanding of the web
Remote access to e-mail – you will be setting up new accounts during the course.
Twitter, LinkedIn & Facebook accounts already set up
Package3: Two days – Social media strategy and advanced setup session
Price per person per day at Product2Brand
Price per person per day at clients’ premises* (Clients use their own pc – min No delegates 5)
On completion delegates will:
Understand how to develop their own social media strategy
Understand how to develop a social media map
Be able to set up accounts in Ning and other selected social media
Be able to use some more useful tools such as Ping, Hoot and Social Oomph
Day one – Understanding what social media strategy is and how to link it to your marketing and business strategy
Review your existing marketing strategy
Consider your marketing strategy in the context of the web2, digital marketing, SEO, PPC and social media landscape
Niche marketing via Social Media networks
Exploring Groups and Meta Groups
Develop your social media marketing objectives and strategy
Build a social media map relevant to you your strategy
Day two – Creating your own social network
Integrated web services
Social Networks and Business
Social media analytics and measurement
Services provided by Yahoo, Google and OpenID
Set up LinkedIn groups, Facebook ads, Twitter lists and other tools, Ning groups and other social media
Use of Ping, Hoot, Social Oomph and other Twitter tools
Course Pre-requisites
Prior to attending this Social Media Training course delegates should have:
A good understanding of the web
Remote access to e-mail – you will be setting up new accounts during the course.
Twitter, LinkedIn & Facebook accounts already set up
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