Urban Pakistanis’ don’t need a thermometer or any other special temperature measuring scales to know that summers are here. The heating sun, long load shedding, designer lawns, so called well mannered ladies crazy for lawn exhibitions, the long traffic jams outside the exhibition halls and hotels that could easily rival China’s 10-day traffic gridlock are enough to indicate that summer season is here. Fifteen years before there was no concept of designer lawn but thanks to the pioneers that they give a new boom to cotton industry unfortunately; Pakistan’s overall lawn market remains largely undocumented so it is hard to estimate the total figure. However, it is safe to say that designer lawn has helped to increase the net worth of the lawn business several times over, and even more importantly, it has forever revolutionized this once humble textile used mainly to stave off the summer heat.

The high price of cotton has forced textile mills to consider value addition to their cotton-based products in order to justify price increases to their end-consumers. This is particularly pertinent for Pakistan’s lawn manufacturers as the price of a suit has increased by approximately 100% over the last year. For example, a suit that cost Rs 2,000 in 2011 is now retailing for Rs 3,200. Textile mills are collaborating with fashion designers to offer designer this is a win-win situation for both parties; the textile mill receives solid endorsement from a known entity and a chance to market its merchandise using the designers’ name, and the designer becomes known to a much larger market. Not to mention the fact that the designer name immediately upgrades the product profile.

However, value is also being added in a more tangible way in that fashion designers don’t design prints only, they put the entire outfit together complete with all the embellishments, including lace, trimmings and panels. This means that the lawn suit is now sold as a complete package that is, if not ready-to-wear, at least ready-to-stitch. Although designer lawn has made luxury accessible, it has also added an element of exclusivity to the fabric, highlighted by the limited time nature of the three-day lawn exhibitions. Traditional lawn powerhouses have always sold lawn throughout the year through their large, nationwide network of distributors and retailers. However, because most designers cannot afford to do the same, they must rely on exhibitions to sell, thereby merging necessity with exclusivity.

And this is the reason these lawn exhibitions brought out the best and worst of Pakistani women every summer. With no other option there were countless women who battled the heat and crowds with their little ones in tow. As the lines became too long to brave, seeing them sitting together in a group with their children sharing snacks became a common sight at nearly all the exhibitions. Sadly, the worst of women was seen a lot more are cutting lines, shoving, swearing and even outright fighting occurred in almost all the exhibitions. One could say that all this happened because of exhaustion after standing in line for hours on end.

Booming the cotton industry is a good sign for country’s economy but during designer lawn shopping and spending 3,000 to 8,000 on each dress we should also keep in mind those who don’t even have enough money to cover themselves properly or to have one time meal. Did we ever think of them during waiting for our turn in long queue outside the exhibition lawn?

“The real credit goes to the women of Chitral who would badger me to give them designs to embroider, every time I visited the valley.”

Though the holiday season might be over, you don’t have to retire your trimmings just yet. With layers getting lighter, it feels like just the right time to celebrate springtime dressing with a healthy serving of glitter.     Filed under: Fashion

A few days ago as the citizens witnessed, there were life roles on billboards being associated with them wearing Asim Jofa … how adorable. So housewives and students were the elite way they were because they wear Asim Jofa and let’s not forget they drove convertibles too. How fluffy and adorable wasn’t this all?! Now [...]

I’m Asim Jofa … and I cause ACCIDENTS! Yo Lawn is a post from: PakMediaBlog All Rights Reserved.

let’s take a look at the bride’s attire during her festivities shall we? :: sangeet :: bride-to-be genelia was absolutely radiant in a white and pink manish malhotra lehnga on her sangeet (quite similar to the one worn by natasha … Continue reading →



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genelia deshmukh and ritesh deshmukh are the latest bollywood couple to tie the knot. i gotta admit, i was kinda surprised by this wedding but apparently they have been  together since 8 years. insanity. karan johar organized a sangeet (mehndi) … Continue reading →



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