Yasir Pirzada

I have enjoyed reading Yasir Pirzada‘s column whenever I got a chance because “you” comes in the middle of the week which means a roller coaster ride for me. Being a working mom of four kids, working days pass by without giving me moment of respite. I would like share his ‘Branded Pakistan’ with you …. I could not stop laughing at his narration of some of the ads.

On a serious note, Mr Yasir! in a  country of 170 million people only Faisal Qureshi and a few others, who can be counted on fingers make creative and interesting ads. Rest of the ads are either copied, bought or look like poor female modelling photoshoots! If nobody knows how creative advertising can be then who will build, market and brand Pakistan. Ah…Our beautiful and beloved Pakistan!

Branded Pakistan

by Yasir Pirzada

Let me share a ‘serious’ joke at the very outset. When a guy meets a woman and tells her ‘I am a great lover’, that is called marketing. When somebody else tells the woman about that man ‘trust me, he is a great lover’, that is called public relations. When the guy himself repeatedly tells the woman ‘I am a great lover, I am a great lover…’ that would be called advertising. But when the woman herself says ‘I understand you are a great lover’, that would be called branding!

Branding is a serious business and so is advertising. But unfortunately, the concept of advertising in Pakistan, like many other concepts, is not the same as it is in other countries. We make simple advertisements for the simple reason that we can’t make them creative. And branding, for sure, is not our cup of tea. Obviously, I am not talking about a few multinational companies who are very particular about branding. My concern is those types of ads, which, in the first place, are run on cable TV; and secondly, those non-stop repetitive programmes which are actually paid advertisements. However, if I were to choose between these two, I would go for cable TV Commercials (TVCs), at least they are humorous.

The best thing about cable TVCs is that they are cheap (means monetarily) plus they are hilarious. One of my favourite these days is TVC of a ‘Rent a Car’ company. It is simply unbeatable. The ad opens with a glimpse of vehicles decorated with flowers claiming it to be the largest network of rented cars in Pakistan. Then suddenly a family is shown coming out of a rickshaw; as soon as they step out of the rickshaw, the driver grabs the man for some unknown reason and then the lady (presumably man’s wife) interferes and tells the rickshaw driver to be ashamed of himself for being abusive to his ‘father-in-law’ (at least that’s what I have understood). Then a heavy weight model (seeing is believing) with straight hair, chips in and says ‘phone malayein (not milayein) aur gari mangayein!’ Then glimpses of the proprietor as well as his brothers and kids are shown who are smiling while looking at the camera (don’t know why) and then it is told that the proprietor is also the president of some kind of association. After that the scene changes and another family, this time a pretty decent couple, is shown with three kids. Wife is clad in a saree, who, after seeing a chauffer driven car, expresses her satisfaction to the husband and jumps into the car hurriedly. Then again, our heavy weight model comes in and says ‘safar key matabuq (not mutabiq) paisey manasub!’ Now I can’t narrate the remaining advertisement because I want you to watch it yourself and enjoy. This ad is only aired on TV in Lahore but because of its immense popularity now you can also search it on YouTube and many have even shared it on Facebook! Hats off to its director!

As far as long and repetitive paid programmes are concerned, I think these have proved to be beneficial only for the retired or flop film stars. An actor like Jackie Sheroff can be seen nowadays in one of such advts, marketing ‘joint pain medicines’. Similarly, Bhagia Shree, heroine of super doper hit ‘Meiney Pyar Kia’ is selling hair oil these days. The most annoying thing about these ads is their monotonous tone. I don’t know exactly how successful this marketing strategy is but I am sure these ads certainly attract people and that’s why these have been on air for such a long time.

Apart from these two categories of ads, there are certain ads which I simply hate to watch. One of them is a ‘cleaning toilet challenge’… and what a challenge that is! One of our TV stars is shown in the ad throwing a challenge to a group of housewives as to who can clean the toilet in a better way! Certainly our hero wins the ‘challenge’ and he proudly announces it at the end.

And lastly, I wish someone would come up with an advertisement that portrays a positive image of our country. We need it badly for our country. An ad that would brand our country in a way like a multinational brand its product successfully. If a multinational can do it for its ordinary products, why can’t it be done for a vibrant country like Pakistan! So let’s start building a ‘Branded Pakistan’.

The writer is a columnist, TV anchor and playwright and can be contacted at yasirpirzada1@gmail.com

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This is the 2nd part of the Powegen conference coverage.

The 5th International Power Generation Conference & Exhibition 2012 was held at Marriott, Karachi on the 2nd of February with the agenda ‘Future Energy Mix in Overcoming the Power Crisis’.

Powergen Pak Conference 2012

It was a star-studded event with speeches and presentations from Manzoor Soomro- Chairman Pakistan Science Foundation (PSF), Mian Abrar Hussain, President Karachi Chamber of Commerce, Dr. Tilo Klinner – Consul General Germany, Nasim Khan VC Hamdard University, Saigan Sharif – Additional Secretary of Ministry of Science & Technology, Qazi Kamal – Chairman Fuel, Gas, Power Sub-SITE Association, Tahir Saleem – Chairman IEEE, Zubair Motiwala – Chairman Board of Investment Govt. of Pakistan, Naeem Qureshi – Managing Editor Energy Update, Shazia Marri – Minister for Electric Power Sindh, Junaid Qureshi – CEO SSJD, Faisal Qureshi – CEO 24/7 Online TV, Abdullah Muhammad Yousuf – Chairman IPP’s Advisory Council, Rukhsana Zuberi – Chairperson women in energy, Shaaf Mehboob – CEO Adoptive Solar.

Here’s the remaining part of the conference:

Shazia Marri – Minister for Electric Power Sindh

Shazia Marri

• We need a system where people listen to each other’s point of view and learn from it. Democracy provides this feature.
• When I used to sit in opposition during Musharraf government, he used to reject any point raised against Kalabagh dam and was hell-bent on making that dam.
• Kalabagh dam will provide only a fraction of our energy needs and so much time and money has been wasted arguing about it which could have been utilized  in some useful way.
• The difference between this government and the previous is that we are willing to listen to everyone and diligently work towards coming up with a workable solution acceptable to all.
• Ghazi Barotha project producing 1450MW of power in an environment friendly.
• 3,000 MW added during this government’s tenure.
• Sindh’s target for 2012 is to have 10% of contribution from alternative sources: wind, solar and biomass.
• Power station under process in Nooriabad.
• Sugar distilleries are an ideal source of biomass.
• Austrian company working on a wind power project to be completed by March 2013 which will contribute 500-800MW.

Shazia Marri

Junaid Qureshi – CEO SSJD :

• The total demand in 2011 was 19,400 MW which will swell to 50,000MW by 2022.
• Wind energy costs 13-15 cents per KWH whereas biomass costs 11-13 cents/KWH.
• While wind energy projects become feasible after 50MW, biomass are feasible in the range 1-50MW.
• A 15MW project needs 1,730,000 tons of biomass, the source of which can be a number of things, sugar molasses, animal waste etc.
• Sugar cane produces 11-13% of the main product and 60% of biomass.
• Rs. 322 Mn Revenue/year is possible.
• If 2000 MW of electricity is generated through biomass, it would result in savings of Rs.57 Bn/year and $1 Bn/year saving in imported oil.
• The plant would have to be nearer to the biomass source in order to minimize the huge cost of transporting thousands of tons of the material. In addition it would need a steady supply of water.
• The ideal place for the plant would be rural whereby villagers can aid in the supply of biomass and get benefited from the plant as well.

Rukhsana Zuberi – Chairperson women in energy

• Public sector is the biggest consumer of electricity.
• Solar geysers are a great energy saver. I’ve one installed in my home and my gas bill remains the same in both winter and summer.

Shaaf Mehboob – CEO Adoptive Solar

• The circular debt has ballooned to Rs.400 Billion.
• With this much money, 1600MW of energy could have been generated by installing a solar-powered plant.
• It costs approximately Rs.200,000 to produce 1KW of electricity through solar power.

Faisal Qureshi

Faisal Qureshi – CEO 24/7 Online TV

• You’ve been listening to enlightened views from learned people the entire day and there’s nothing more I can add that can surpass those insights except the fact that there’s a chandelier over my head with over 40 bulbs each at least 40 watts and it’s been on the entire time. If people in this room cannot see this waste of energy, then I’ve got nothing to say.

Abdullah Muhammad Yousuf – Chairman IPP’s Advisory Council

• 30 years ago hydel source contributed 70% of total power requirement whereas thermal only 30%.
• The trend has reversed now with thermal contributing 70% and hydel 30%.
• Cost of fuel to electricity generation:
  • Hydel   Rs.2-3
  • Gas       Rs.4-5
  • Oil        Rs. 12
  • IPP        Rs.40
  • Government is giving Rs.200 Bn subsidy on electricity while it can only afford Rs.80 Bn.
  • That means government is having a deficit of Rs.120 Bn added to it.
  • Rs.26 Million is the penalty charges to the government for non-payment of dues on time by PEPCO.
  • Rs.350 Bn are the receivables owed to WAPDA.
  • Energy crisis costs 2-3% GDP loss.
  • $15 Bn was the furnace oil import bill last year.
  • $32 BN is the expected bill this year.

CONCLUSION:

It was a thought-provoking conference on the energy problems beset by Pakistan and the gravity of the situation. However, this sort of discussion is pertinent to a conference that is being held for the first time. For a conference that is in its fifth year and still not able to generate a viable solution that is embraced by the four main stakeholders: government, consumer, industry and research institutes, that reflects poorly on our state of affairs.

Sure, there were many solutions proposed. But then these solutions have been proposed since God knows when. What we need now is one solution acceptable to all which alleviates at least some of the nation’s suffering. And that this conference was unable to come up with in spite of having the brightest minds present.

Related posts:

1. PowerGen Pak Conference 2012 The 5th International Power Generation Conference & Exhibition 2012 was…

The 5th International Power Generation Conference & Exhibition 2012 was held at Marriott, Karachi on the 2nd of February with the agenda ‘Future Energy Mix in Overcoming the Power Crisis’.

The conference was attended by a plethora of scientists  and dignitaries from all walks of life.

Power-Gen Pak Conference 2012

It was a star-studded event with speeches and presentations from Manzoor Soomro- Chairman Pakistan Science Foundation (PSF), Mian Abrar Hussain, President Karachi Chamber of Commerce, Dr. Tilo Klinner – Consul General Germany, Nasim Khan VC Hamdard University, Saigan Sharif – Additional Secretary of Ministry of Science & Technology, Qazi Kamal – Chairman Fuel, Gas, Power Sub-SITE Association, Tahir Saleem – Chairman IEEE, Zubair Motiwala – Chairman Board of Investment Govt. of Pakistan, Naeem Qureshi – Managing Editor Energy Update, Shazia Marri – Minister for Electric Power Sindh, Junaid Qureshi – CEO SSJD, Faisal Qureshi – CEO 24/7 Online TV, Abdullah Muhammad Yousuf – Chairman IPP’s Advisory Council, Rukhsana Zuberi – Chairperson women in energy, Shaaf Mehboob – CEO Adoptive Solar.

The conference was organized by Energy Update Magazine 

Here’s  a brief lowdown of what went on in the conference.

Power-Gen Pak Conference 2012

Manzoor Soomro- Chairman Pakistan Science Foundation (PSF):

• Promote and popularize science.
• Memorandums of Understanding (MOUs) signed with all chambers of commerce in Pakistan.
• Reach is not limited to MOUs but to universities and beyond.
• Provide funding to research institutes.
• Enormous potential in both conserving and generating energy cost-effectively, only it needs to be channeled out properly.

 http://www.youtube.com/watch?v=tjVeR4LkS-Y&feature=youtu.be

Mian Abrar Hussain, President Karachi Chamber of Commerce

• The energy crisis and resulting loadshedding of electricity and gas has resulted in a staggering monetary loss of Rs.288 Billion per annum. 
• This is a loss of Rs.24 Billion per month, or Rs.857 million per day. 
• This much money could have been used to finance 44 Large scale manufacturing units or serve 10 million unemployed people. 
• $12 Billion is the annual import bill for furnace oil. 
•  30% of energy wasted in distribution. 
• Energy security plan is needed on the same lines as Nuclear Security Plan to safeguard the future of Pakistan.

 http://www.youtube.com/watch?v=MqekJYHaYPE&feature=youtu.be

Power-Gen Pak Conference 2012

Naeem Qureshi – Managing Editor Energy Update

• Welcomed the participants to the fifth PowerGen Pak Conference.
• Thanked the speakers and the guest for gracing the occasion with their presence, and the sponsors for lending support to this worthy cause.

 http://www.youtube.com/watch?v=cW-k4nvLqBY&feature=youtu.be

Dr. Tilo Klinner – Consul General Germany

• Renewable energy is the future of the world due to depleting natural sources of fuel.
• Wind energy percentage contribution to electricity generation in the world:
  • 21% Denmark
  • 15% Portugal
  • 14% Spain
  • 7.5% Germany
  • There’s a 40 MW plant in Gujarat, India run solely on solar power.
  • 17,000 MW contribution by solar power to national grid in Germany.
  • There are large lignite coal fields in Eastern Germany which provide the bulk of the power. However, they’ve a large carbon footprint.

http://www.youtube.com/watch?v=w4g2VPhRjAI&feature=youtu.be

Nasim Khan VC Hamdard University

Power-Gen Pak Conference 2012

• In 1999, a German company estimated the wind corridor in Pakistan to be worth 50,000 MW.
• Research by an American University put the estimate at 110,000 MW.
• Germany has been able to capture and make use of 17,000 MW of solar energy in spite of the fact that Germany doesn’t get as much sun as Pakistan.
• Due to circular debt, electric companies are unable to afford wind power companies.

 http://www.youtube.com/watch?v=b6qVKkA-dRc&feature=youtu.be

Saigan Sharif – Additional Secretary of Ministry of Science & Technology:

• Karachi to Gwadar corridor has the potential of 7,000-10,000 MW generation through wind energy.
• Nexus needed between government, research institutes and industry for a workable plan.
• Much of the existing problems are due to lack of understanding between the three.
• Government has its own limits and cannot launch projects based on research by institutes. However it can support them in conjunction with the industry.
• Scientists have the tendency to quarrel amongst themselves for who gets the patent to an invention or innovation.

 http://www.youtube.com/watch?v=QR-kpByM8EE&feature=youtu.be

Qazi Kamal – Chairman Fuel, Gas, Power Sub-SITE Association

• There are 104 Nuclear power plants in US and 70 in France which contribute roughly 20% of total electricity.
• 35% of power in Western Europe is achieved through nuclear means.
• China has plans to set up 40 nuclear power plants.
• India plans to generate 63,000 MW of nuclear energy by 2032 with the help of General Electric USA.
• Pakistan only gets 712 MW of nuclear energy.
• Pakistan has substantial reserves of uranium, 500 times more than gold in various mines all over the country.
• Pakistan also has 5% uranium enrichment capability.
• 2,000MW energy through KANUP 2 and 3 will be attained.
• 8,000MW is the target for nuclear energy.
• The establishment of Pakistan Nuclear Power Fuel Complex will go a long way in attaining self-sufficiency in nuclear energy.

Tahir Saleem – Chairman IEEE:

• Problem with energy usage not energy production.
• KESC has installed capacity of 1260MW but only 600MW of power are being delivered by them.
• WAPDA had planned 40,000MW of electricity by 2010. Hardly 2,000MW have been added.
• 10-15% of energy saving is possible without any investment.
• 22% of energy saving is possible with investment.
• 70% of electrical consumption is by the industry.
• Load lightening devices are available which reduce electrical consumption.
• Government should make it mandatory for the industry to install these devices which will reduce the electrical load on the national grid.
• Co-generation provides 30% additional energy, a strategy which is being used by hotels.

 http://www.youtube.com/watch?v=1ntFBeYYd9E&feature=youtu.be

Zubair Motiwala – Chairman Board of Investment, Govt. of Pakistan

Zubair Motiwala

• 22,000 MW is the installed capacity.
• Rs.300 Bn circular debt in July, now touching Rs.400 Bn.
• 12 hours of loadshedding in the industrial areas until 2 weeks ago.
• Pakistan has the fifth largest coal reserves in the world – 173Bn which will last 300 years.
• Thar has huge reserves of lignite coal as determined by research carried out by RW Germany.
• Special incentives offered by Pakistan Board of Investment for investing in Pakistan’s coal reserves:
  • 20% Return on Equity
  • 30 years tax holiday
  • No custom duty on import of machinery
  • Sales tax exemption
  • United Energy, 3 Gorges and Engro are some of the companies interested in this investment.
  • In 2015 the first powerplant using the thar coal would be operational.
  • Pak-Chine energy commission has determined that there’s a 80km wide as well as long wind corridor with speeds up to 800 knots, which is more than India.
  • A Turkish company is already operating wind turbines in Sindh which are producing 5MW.
  • 34 more turbines are in the offing which will raise the output to 50MW.
  • Plans are in place to allow duty-free import of batteries to store wind energy.
  • Break-up of contribution to electricity:
    • 1/3^rd Hydel
    • 1/3^rd  Thermal
    • 1/3^rd  Diesel/captive/nuclear

• Contribution of gas to national grid:
  • Sindh 69%
  • Balochistan 13%
  • Punjab 5%
  • Share of gas:
    • 27% Sindh
    • 17% Balochistan
    • 45% Punjab
    • Total production was 3800 mmcf, now 200 mmcf have been added making to 4,000 mmcf.
    • Sindh gets 1150 mmcf and Punjab 1800 mmcf.
    • There are 2700 CNG stations in Punjab while 800 CNG stations in Sindh and Balochistan.
    • Most of these 2700 CNG stations in Punjab are illegal connections given after 2007 and result in shortage of gas as the network has become so much convoluted.  
    • 40,000 of unutilized hydel capacity in Pakistan.
    • 2,000 MW for 300 years possible from Thar coal reserves.
    • 15,000 MW addition expected from Thar coal by 2020.

 TO BE CONTINUED IN THE NEXT PART……..

Power-Gen Pak Conference 2012

Power-Gen Pak Conference 2012

No related posts.

A morning show broadcast in Pakistan on Jan 17, 2012, on Samaa, a Pakistani television channel, has catalysed what could well be the beginning of a media consumer rights movement.

In the show, Subah Saverey Maya kay Sath (Early Morning with Maya), the host Maya Khan, charges through a public park looking for dating couples to interrogate. With her is a battalion of other women, who join her in self-righteously lecturing the couples they come across – does your family know you are here, why don’t you meet at home if you are engaged, and, most outrageously, if you are married, where is your nikahnama (marriage certificate)?

When the harassed couples ask for the camera to be turned off, the Samaa team pretends to acquiesce but carries on filming with sound. As several people have pointed out, this intrusive behaviour could result in putting those couples in life-threatening situations in a country where forced marriages and ‘honour killings’ continue to be the norm.

The first time I saw a link to this show was on Jan 22, shared on a facebook group, on Jan 21, 2012. I, and many others, began sharing the Youtube links on facebook and twitter. As it spread, the outrage grew. People were shocked at the level of intrusion and vigilantism on display. From India, came comments on twitter about the Saffron vigilante brigade that has been known to drag couples into temples and force them into instant marriage. Which reminded me that the mentality we are protesting is not limited to Pakistan – see my article ‘Peaceful Pink Panties to Tame Right-Wing Goons‘ about the Sri Ram Sene goons in India. This was in 2009 but I hear they’re gearing up again against Valentines Day… Of course it’s always the poor, who can’t meet in secure hotels and cafes, who are always most vulnerable against this kind of moral policing.

Maya Khan’s antics on Samaa TV triggered off several articles and reports – starting with blogger Mehreen Kasana letting rip in her post (with doodles) An Open Letter to Maya Khan, Jan 22, 2012.

But most importantly, the outrage was channelized into a loosely organised protest. Dozens of people sent in complaints to the Pakistan Electronic Media Regulatory Authority (PEMRA) at the online feedback form, shared quickly via facebook. On Jan 22, lawyer Osama Siddique drafted a brief letter expressing outrage at the  :highly intrusive, invasive and potentially irresponsible behavior on the part of the host – a kind of vigilantism no different than the Lal Masjid variety” (referring to the black-robed women armed with sticks called the Hafza Brigade, associated with the Red Mosque in Islamabad, who went around beating up and terrorizing women whose behaviour or looks they deemed ‘immoral’ or ‘unIslamic’).

The letter protested this moral policing, and pointed out that “this kind of programming is likely to also lead to legal action for violation of dignity of man under the Constitution – which legal action we as signatories will support, propagate and promote.” It demanded an end to “this irresponsible programming”.

A group of citizens emailed the letter to the Samaa head Zafar Siddiqi (President CNBC Pakistan, with which Samaa is affiliated), and an expatriate Pakistani in California, Ali Abbas Taj, uploaded it to Change.org as an petition titled STOP “Subah Saverey Maya kay Sath” vigilantism like Lal Masjid.

Within 24 hours, the online activism had the following unexpected effects:

* In about 24 hours, there were over 2000 signatures, and by the following day 4,800 people, in Pakistan and around the world, had endorsed it.

* Maya Khan’s facebook page was closed, probably in response to the number of comments being made on it. Some of those comments were highly abusive and threatening, which we condemn and have nothing to do with.

* Maya Khan on her show of Jan 23, 2012 acknowledged that what she did could have hurt people and said that was not her intention – but she has not apologised, and appears completely unrepentant and unaware of the dangers of her actions.

* CEO Samaa TV Zafar Siddiqi wrote back to the people who had emailed him saying:  ”I have travelled to Khi to look at this matter and yesterday Maya apologised in her program for this. I can assure this will never happen again. Samaa is a progressive channel.
“There are certain other directives that have been put into place as of yesterday.
“I thank everyone concerned in bringing this matter to my attention. It’s really appreciated.”

The citizens’ response:

* We do not accept Maya Khan’s statement in her show of Jan 23 as an apology. Nor are we satisfied with Mr Siddiqi’s attempts to placate us. We want an unconditional, public apology from both Maya Khan and Samaa TV.

* We do not hold Maya Khan solely responsible for her actions; it is the producer and channel owner who set policy and allow this kind of programming to happen. We want to know what steps are being taken and what policy directives given to ensure this doesn’t happen again.

* Maya Khan should apologise publically not just to viewers but also to the couples she harassed in the park.

* There’s also outrage against a 2010 moral policing show by ARY reporter Yasir Aqeel, who is if possible even more offensive than Maya Khan, and takes harassment to another level. We protest these intrusive tactics by TV channel owners to boost ratings by harassing peaceful, law-abiding citizens.

* We would like to know what ethical guidelines TV channel owners and producers are setting down to ensure that this doesn’t happen.

* We are in contact with the commercial sponsors of television shows and will impress upon them the need to pull advertising from programmes and channels that violate basic media ethics.

BOTTOM LINE: Media is not a business like any other. It carries greater responsibility and we want its workings to be transparent and ethical.

In addition:

A college student in Karachi, started a facebook ‘cause’ on Jan 24 demanding that Maya Khan apologise to the youth of Pakistan, especially Karachi

Some activists began an sms campaign, sharing Zafar Siddiqi’s Dubai cell number with this message: Please send this sms to Mr. Zafar Siddiqui, CEO SAMAA TV if you want to raise your voice against the moral policing by Maya Khan: “Dear Mr Siddiqi, pardon the intrusion. I’m part of a citizens’ group protesting Samaa TV and its host Maya Khan’s irresponsible ‘moral policing’. We expect an unconditional apology, and this show withdrawn or at least suspended until new parameters are worked out. Thank you. “

It hasn’t all been about anger and outrage though. Predictably, Pakistanis have derived considerable mirth from the situation, some of it rather unkindly expressed. There’s this outrageous post by Urooj Zia: Things Maya Missed (relevant to my Pink Chaddis report for IPS linked above).

Some funny graphics were created – like park signs saying “Beware of dog – and Maya Khan” (unkind, yes, but then, people are angry), posted by Arif Iqbal (@eusuphxai on twitter), who also posted this, that I especially liked: a still from the old Indian film “Bobby” with its famous song “Hum tum aik kamre mein band hon…” with the next line changed to “Aur Maya aa jaye” (the original line can be translated as: “what if we were locked up in a room… and the key got lost” – changed to: “… and Maya turned up”

There have also been some really nasty shares, including videos of Maya dancing, and an animation in which she gets slapped, but let’s ignore those for now, with just this comment, that we do not condone abusive language, personal insults or threats of violence.

More important, the issue has catalysed some relevant, thought-provoking reports, analyses and discussions, including those listed here:

Wusatullah Khan in BBC Urdu website, Jan 22, 2012: ‘Aap tau naib khuda hain’

BBC Urdu report, Jan 23, 2012: ‘TV channel ka anti-dating squad’

BBC Urdu Radio report, Jan 24, 2012: ‘Sawerey ka chapa’ par sakht tanqeed’ in which Samaa senior producer Sohail Zaidi rejects civil society concerns, defends show, saying, “I am not answerable to anyone”.

Vigil-aunties (a term coined by Anthony Permal) by Bina Shah, Jan 24, 2012: ‘At the very least, the channel and the anchorperson owe an apology, if not compensation, to those two individuals who had hurt nobody on that day when they were ambushed and harassed by the television anchor and her Moral Aunty Brigade. The irony is that she describes herself on her Facebook page as “very fair and honest in her dealings”. I think that girl in the niqab, crying in the park, and her blameless friend, as well as any sane person with a conscience and a respect for other people’s privacy, would beg to differ.’

‘Big Brother (and Sister) is watching you‘ – Nadeem F. Paracha, Jan 23, 2102, on the history of what he calls ‘pussycat vigilantism’ – “This strange phenomenon is not just about simple hypocrisy, it is also and actually about glorifying this hypocrisy through gung-ho acts in which pussycat media vigilantes prey upon soft targets to exhibit their ‘bravery’ but squeak away if ever an opportunity arises to do the same to those who can and will bite back.” He says the first reported case of moral vigilantism that he stumbled upon was reported in Dawn, 1980. Must read.

In the parks of Karachi, by Ejaz Haider, Jan 24, 2012 - “From the terrible scarcity of information we now have a nauseating excess of it.”

Media ethics and responsibility at Afia Salam and Faisal Qureshi’s online talk show Off the Cuff, discussing the need for a legal framework.

p.s. Well before this issue blew up, Hosh media, which aims to bridge the gap between online and mainstream media, sat down with veteran journalist and former Editor of Dawn, Abbas Nasir to initiate “a crash course in some of the stickiest subjects that journalism in Pakistan now faces”. Four of the six part series are online at the Hosh website, that Sahar Habib Ghazi wrote about at The great ethics debate (published Jan 23, 2012).

Updates will continue to be posted on the petition link. Watch this space.

Pakistan Tehreek-e-Insaf (PTI) Chairman Imran Khan came to Pakistan Blog Awards 2011 at Regent Plaza, Karachi very surprisingly! Everybody cheered on his arrival.

Suddenly Rabia Garib {Organizer of Pakistan Blog Award 2011} announced special Award for World record of National Anthem team & She request to Imran Khan to give that award. I was shocked for a second than walk towards stage with Faisal Qureshi & receive my award.

I want to say thanks to Pakistan Blog Award team to give me that honor.

Attending Pakistan Blog Awards was an honour, a prestige for me, a huge opportunity to meet and greet the blogging world. It was an experience beyond measure since it was my first time being present at such an event!
I was so nervous I could hear my heart beating in my head, but I never [...]

Rising inflation, diminishing resources are making life a struggle for ordinary Pakistanis. Is there no escape from this situation?
Are there opportunities to adapt to these difficulties and still lead a good life?