The highly successful Jalsa of 25th December, 2011 organized by Pakistan Tehreek Insaf was a major social media milestone for Pakistan. By using a disruptive technology in early markets, PTI has upset the status quo, catapulting a man who did … Continue reading →

We live in an era that isn’t business as usual anymore. Living in a networked economy with an increasing overlap between consumer and technology is opening up opportunities for businesses and the resulting advertising to evolve. As Mark Earls has … Continue reading →