

The moment one switches on the TV sets and a Pakistani channel is tuned in, there is always something Indian running on it. From the morning shows to the late night ones, the hosts and actors are singing or dancing to some loud Bollywood cheesy number or then talking about them.
The strange trend of coming up with themed morning shows is not only something over the top but also disturbing. Big channels are hell bent on competing each other in being ahead when it comes to showing substandard brain dead morning shows. Being creative is one thing and being stupid totally another. I don’t get the idea of celebrating fake weddings with full zeal and zest at the very start of the day with jewelry and make up laden ‘geniuses’ hosting the entire drama. This was quite a ‘fad’ on almost all the channels a while back. Have they thought of ever watching Oprah Winfrey’s shows? Or maybe they are too busy ogling and drooling over what the handsome hunks and pretty babes are doing in India. Or else they could have learnt something from the always dressed in white Seemi Garwal shows (though even her pristine white is now wearing off!)
I fear that one day we as a nation will be singing melodramatic and tacky tunes than simply talking. One of my friends living in the UK is the epitome of Bollywood for all she says has some reference or the other to the Indian film industry. Unfortunately it was only the other day that I read a headline that said that Bollywood is watched more than Hollywood and I fear it’s true.
I have nothing against India or Bollywood. I too have had my share of watching their movies but I have never seen the amount of obsession with everything Shahrukh khan or Salman khan or the oldie Bachan guy haunting our TV channels. One of the drama serials, that thankfully came to an end and is being on aired again, portrays a character, presumably ‘very funny’ idolizing Salman khan and hence wearing the same sun glasses as him and singing all his filmi songs from time to time. If it’s not our dramas and actors talking about the ‘oh so handsome’ and the ‘oh so sexy’ film personalities, then it’s the re runs of a year old award shows and a bit too loud glittering sets and dance numbers.
Regretfully even our news channels are not safe from the Bollywood fever. The ‘tail end’ news in the headlines is bound to be something from across the border no matter how ridiculous. While studying the News Production in university our lecturer said that the tail news is added to lessen the seriousness and gravity of the previous news items. There is this trend and then the horrible song being played in the background of certain news items e.g Nawaz Sharif and President Zardari’s clips edited together after the latest bombardment of statements at each other.
With new channels competing against each other at a faster spintop, there is also a need for these profit oriented businesses to think something ‘new’ instead of getting ‘inspired’ from everything filmi. There are a whole lot of quality programmes on our channels, no denying that but the obsession with any other industry be it Bollywood or Hollywood or Mollywood, it lessens the impact our productions are capable of making.
We don’t need to think in terms of what others have already produced. All we do today is either do parodies of already made films by other countries. If not that then dub them in Punjabi with farcical jokes or make remakes of all the latest Indian production. Perhaps living in another dimension we could do nothing but make a copy of Ghagini, which was also a copy of Memento. We wait from our inspirational gurus to copy a brilliant idea from Hollywood so that we would then not have to use our own creativity. This may sound like an echo heard a million times now, but yes there was a time in our television history when we produced dramas and they were watched and loved across the border. In fact there is a ‘remake’/inspired from the evergreen ‘Dhoop Kinaray’ soap running on an Indian channel these days. They are apparently so inspired by it that some of the scenes and dialogues are copied word to word! This says a lot. As of late we are doing quite well as far as our dramas are concerned especially recent productions have become talk of the town where ever Pakistanis are living. Give this a read.
Therefore if are capable of making quality production for TV then we can do it in Film too and also a bit more frequently rather than waiting for Shoaib Mansoor or hoping something good from Reema Khan’s ‘Lost in Love’ or Shan and Jugan Kazm’s what-was-that attempt at a movie! We necessarily don’t need to obsess ourselves with bolly, holly or nonnywoods, we have an identity and we need to stick to it in dramas, comedy, films and most of all news.