Unquestionably there is no other creative medium like ‘video’ that will get your opinion out there and reach millions of users worldwide in minimum time. If you are a politician, journalists, artist, singer or a brand you need a video to show off your work or point of view to get a popular reaction. The invention of television has established its strength in the masses since its early days but the advent of social media websites like facebook, twitter and youtube have actually redefined the scale and reach of this electronic medium. The concept of internet viral videos allowed aspiring video directors, documentary makers and film makers to make a low budget video and premiere it to the wide internet audience for free. Similarly social activists and citizen journalists have utilized the influence of free media to report incidents that don’t make it to the mainstream media for any reason. In other words video portals are the most influential platforms over the internet.

Yes there is youtube, viemo, facebook and other influential social media video portals that allow you to upload videos but in a society like Pakistan there will always be a dire need of a “Pakistani Video Portal“ where we can promote local content for local audiences. In search of such a platform I stumbled upon Kalam Urdu Tv which I found quite interesting for many reasons:

· The entire website is in urdu (with English support) that easily allows local users to understand the terms and processes to upload/share videos and maintain a social profile

· The videos are archived and tagged into categories that allows users to easily find the video content of their interest

· Every video post is stored with social media options that allows users to share their content on popular sites including: facebook, StumbleUpon, Technorati etc

· Users share a public channel (profile) where they can showcase their videos in an efficient manner

· Quality UI with easy navigation and video uploading options

With a “Pakistani Video Portal” like Kalam TV there is a huge opportunity that allows us to utilize this medium to spread social awareness and education among our illiterate and under privileged masses. With an equally helpful mobile version Kalam TV can fill this void. At the same time I also hope it doesn’t adopt the more commercial and less moral ways of getting popular. Its high time we use the most powerful medium for GOOD (unlike our main stream).