Blah Blah from The TeaBreak Team.

Imran Hussain describes himself an an Interaction Designer and a User Experience consultant based in Lahore, Pakistan. He says he is passionate about all things related to design, experience, and usability and he strongly feels that there should be a push towards creating an awareness about Interaction Design and Customer User Experience.

Since the mid-1990s Imran has been working as a designer, manager, trainer and consultant, with a focus on creating Internet-enabled applications based on user-centered design approaches. He has worked around the world in diverse positions within corporate enterprises, software development firms, government organizations and in startups.

In this interview on ITLoW, Imran talks about why he thinks Usability and User Experience are so important not only for technology companies but for almost every type of organization. His mission is to bring about a quiet revolution by changing the way organizations design products and deliver business services in Pakistan. He strongly believes that in “an increasingly digital technology-enabled, information-oriented, service-based, complex globalized world, there is a greater need for organizations and individuals to create products and services that are simple, intuitive, and that result in engaging and compelling customer experiences.” He relates a story about his interaction with the Toyota Walton people in Lahore and how a simple suggestion from him helped them improve the customer experience. This post relates the story in greater detail.

Imran says he is a failed entrepreneur but that hasn’t stopped him from trying again. He is the Founder/CEO of Cogmentix, an experience design consulting and digital product development firm. In addition to that he is Assistant Professor at the University of Management & Technology (UMT) in Lahore and Director of the Interaction Design Center at UMT which he was instrumental in setting up.

Imran runs Usability Awareness seminars, User Interaction workshops and was behind the organizing of a World Usability Day event in Lahore. He is Chief Editor of Experience Matters – a blog he started recently and is also the Coordinator of the Lahore Apple User Group (LAUG).

A Mac/iPhone uer, Imran is often seen hanging out at Gloria Jeans with bloggers and the like. Do go and listen to what he had to say in his interview with me on “In the Line of Wire” on the CIO WebStudio.

This cup of tea was served by: In the Line of Wire