Blah Blah from The TeaBreak Team.

In a recent presentation on Digital Marketing at the recently concluded Marketing 2.0 in Karachi, Microsoft’s Chris Schaumann spoke about the power of integrating Web2.0 in Marketing strategies.

One of the key points that he made was that as a company, be genuine and honest. When you give out a message, it should not be hypocritical to the other communications that you put out (possibly for other brands of your company). A cool example is the Dove Evolution campaign, part of the Campaign for Real Beauty.

Watch the Dove Evolution Ad here. Anyone who’s studied Marketing and Advertising would know this Ad. Its a truly brilliant concept, and arguably one of the best campaigns in modern times. The message it gives out is very apt as well.

But, some bloggers may have thouht that Unilever was being ‘Holier than Thou’, and they made THIS. The video is called the Evolution of a Slob, and is a good viewing in Internet warfar.

Dove came up with a new Ad in their Real Beauty campaign, called Onslaught. You can watch it HERE. Again a brilliantly done Ad showing the onslaught of Media Noise and propoganda on made up beauty, the key message being, “Talk to your daughter before the cosmetics companies do.”

Unfortunately, Unilever was saying this, and some bloggers did not quite like that. Watch THIS an apt spoof of Onslaught, showing the Media Bombardment that Unilever’s AXE campaigns throw out and how they show females as sex objects. Very different from Unilever’s Real Beauty campaign.

Finally, HERE’S Greenpeace’s take on Dove and Unilever, through a film on Palm Oil. Enjoy.

The bottom line is always be genuine when talking to consumers, and try to ensure that the message is not simply ‘feel good’, but ‘heart felt’.

This cup of tea was served by: ‘mair